Effective Brand Activation Events for your Retail Store

Effective Brand Activation Events for your Retail Store

Brand Activation Events are essential for businesses to promote their business and make new customers. Further, this marketing technique can be very helpful for retailers. That is to say, it increases in-store traffic and sales. Moreover, through brand activation events, retailers can reach out to their target audience. In addition, if there is new merchandise in the store, retailers can introduce them as well through such events.

Brand Activation Events

The term does not seem very familiar to many of us. So, let’s first understand what Brand Activation Events really are. As the name suggests, brand activation events are events that are organized well and are exclusive. Such events bring in store traffic. Secondly it introduces new merchandise to the audience. Moreover, it helps bring great customer experience to the customers. As a result, it also makes loyal customers.     

Usually brand activation events are limited. These events are becoming popular but still they are used less as a marketing technique as compared to other marketing and sales techniques.

“Don’t be afraid to get creative and experiment with your marketing.”

– Mike Volpe

So, in order to understand in detail how you can use brand activation events for your business’ benefit let’s have a look at the ways compiled by the Teranoid team.  

Ways to effectively implement Brand Activation Events

Brand Activation Events should be Exclusive  

Certainly brand activation events should be exclusive. That is to say, no matter how long the events lasts, the audience should know that it will eventually end because this is the factor that is the attracting force for the audience to attend the event. Further in case the retailers have huge customer base or they are planning the event in a large city, they should ask the customers to register first. This way retailers will know how much audience to expect and how to manage them.  

Use of technology for Brand Activation Events

Such events give customers and retailers the opportunity to interact face to face. Having said that, the event should be such that the customers are inclined to take pictures of the event and share it on social media. Further, encourage customers to take videos and photos and share them with their friends and family. Moreover make use of technology even for in store experiences. For example, if there are some fun games in the event, ask customers to take pictures. Also, picture booths should be created so that the customers take pictures. Consequently, give prize to the one who’s pictures are the most creative and versatile.  

“Instead of using technology to automate processes, think about using technology to enhance human interaction.”

Tony Zambito

Effective use of space for Brand Activation Events

Certainly the store should be the location for such events. This way the audience will not just be able to get to know the retailer but also the entire merchandise and services that the store is offering. Further make the most of the store area. That is to say, the event should be planned in such a way that the customers do not just stay at one section of the store. In short, they move through the entire store so that they see the store from a different angle and perspective.

Activities for Customers in Brand Activation Events

Certainly, interesting activities keep customers engaged and make them stay and enjoy the event. In other words, if the event is boring, customers will not have a good and memorable experience. So retailers need to create activities that help make customers enjoy the experience and know about the brand in detail. Further, this way audience will be able to connect together and mingle.


To conclude, brand activation events should be unique and entertaining. Certainly, such events help increase store traffic and bring in new customers. Moreover, this is an excellent way to build strong connection with the customers.     

How to increase Conversion Rate in your Retail Store?

How to increase Conversion Rate in your Retail Store?

How to increase conversion rate is every retailers question and concern. In other words, increasing conversions is every retailers dream. That is to say, who does not want more sales and more profit? However there are many times that customers leave the store after having a look at the store products. In other words, they do not buy the products and simply leave after checking the product. Subsequently, retailers are losing on their sales every time a customer leaves the store without purchasing. So retailers need to learn how to increase conversion rate. Further, they need to see how they are treating their customers and what the ways are that they are adopting for customer experience. 

“Every day were saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.” – Bill Gates

However conversions can be increased by simply following a few tips and techniques.   

How to Increase Conversion Rate

How to Increase Conversion Rate through Organization of stores

The first and the foremost thing that retailers need to take care of is the store’s setup. That is to say, the arrangement of the displays and accessibility of the products. So retailers should ensure that their racks are clean. Moreover they should see that the customers should not face difficulty in finding the products. In addition, there must not be extra cartons and boxes on the floor. That is to say, the floor should be neat so that the customers can walk freely without any hurdles or hindrances. Most importantly ensure that the decompression zone should be clean and without any distractions. Certainly customers get distracted if the store’s decompression zone is occupied and cluttered.

How to Increase Conversion Rate through Mobile POS System

Long queues are not an ideal situation for customers. However retailers can resolve this issue by making the checkout procedure simpler and quicker. So, for this purpose, retailers should invest in a Point of Sale System that comes with advanced features. Further employees should be able to ring up sales anywhere on the floor. In other words, the Point of Sale System should be mobile so that employees process the checkout procedure anywhere. Consequently customers also do not have to go through the process of standing in long queues.

How to Increase Conversion Rate by hiring enough staff members  

Another thing that retailers need to take care of is the management of the traffic. That is to say, retailers should not schedule their staff based on the rush hours. In fact they should schedule the staff based on the store’s traffic. Certainly this is something that most retailers do not pay attention to. Catering to the traffic is very important. In other words, dealing with each customer is important for the store. Therefore when there will be enough staff to attend to the customers, the customers will never feel unnoticed or unattended. As a result this will lead to good customer service which in turn helps increase sales.           

How to increase conversion rate through Employee Training  

Training the employees well in customer dealing is essential for retailers. Further when it comes to increasing sales, staff can play a very active role. Firstly retailers should train them well on how to greet and meet the customers. Staff should be able to build a relationship with their customers. For this purpose, retailers can appoint someone at the front door to great the customers. Further customers should know the art of attending to the customers. For example, instead of asking them if they need help, they should ask them what they are looking for so that the customers begin conversing with the employees.

“Sales is not about selling anymore, but about building trust and educating.”

– Siva Devaki

Give free Samples to increase Conversions   

One of the most effective marketing strategies when it comes to increasing sales is give free products to customers. In other words, certainly customers become interested in the brand that offers them free products. Moreover, in case customers cannot give free products to the customers, they can think of other ways to keep the customer engaged. For example, giving them drinks and snacks while they shop is a great way to increase conversions.

 “How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.”

– Tiffani Bova

How to make New Customers through Retail Marketing?

How to make New Customers through Retail Marketing?

Having new customers is the wish of every retailer. So, whether you are an established business or a new one, you must be in search of ways that shall help you make new customers. Therefore the good news for retailers is that there are several ways through which retailers can make new customers. In this article, the Teranoid team has compiled a few ways for retailers that shall help them in making new customers and retaining old ones.

Make New Customers by making the store Displays Attractive

One of the simplest and easiest ways to make new customers is to make the store display attractive. Certainly customers are attracted towards stores that are appealing to them from the outside.

  • Window displays

So retailers should make the most of their windows and curbsides. For example, keep changing and updating items in the windows. Subsequently, in holiday season or other events, retailers must ensure that their window displays and sign boards are relevant and appealing to the customer. Further retailers can make their displays more attractive by following specific themes such as winter, summer, autumn themes or themes followed by color combinations.

  • Curbside

Moreover, retailers should also pay close attention to the curbside. Firstly, it should be neat and clean. Secondly, add in some interesting information or piece of content there that grabs the passerby’s attention.         

Attract New Customers through merchandise

Having the right and up to date products is the key to having more customers and sales. Certainly, customers stop by a store if they have the desired and popular products. So retailers need to ensure that they have the right products in stock. Subsequently, after having the right products ensure that you are displaying them well. That is to say, the products should be placed in such a way that the customer find it difficult to find their desired product.

Make New Customers through Social Media

When it comes to marketing the brand on social media, a few platforms are significant for retailers in this regard.

  1. Facebook
  2. Instagram
  3. Pinterest

So retailers should make their presence very active on these social media accounts. In other words, these are the most commonly and widely used social media apps. So brands and companies can easily reach out to customers through these platforms. Firstly, for Facebook, retailers should create the Facebook group. Further through the Facebook Group, all the customers can connect with each other. Consequently, customers will be one big family and can converse with each other through the group.  

Moreover, retailers can also run ads on Facebook. Through these ads they can reach out to their target audience.     

In the same vein, Instagram is also used by millions of users worldwide. So, shoppers find it easy to shop on Instagram. Make sure that all the products are there on the Instagram account, so customers can easily find their desired product on Instagram.   

How can your Staff help in making New Customers?

Certainly, happy and satisfied customers perform better. That is to say, they are pleasant in their dealings with the customers if they are happy with the company they are working for. In short, retailers should spend more time in keeping their staff happy by taking care of their needs. So such employees give their customer exceptional experiences so the customers are inclined to return back to the store. Certainly employees can market the store really well. Therefore it is important to keep them happy and motivated. So hiring the right employees is equally important. Secondly, keep them happy and create such an environment that they enjoy their work instead of being burdensome and boring.

“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow… It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.”

– Jack Welch, former CEO of GE

Guidelines to effectively organize Stockrooms

Guidelines to effectively organize Stockrooms

Stockrooms are certainly an integral part of retail stores. Although, the customers hardly notice it and mostly it is aside of the entire store, but still it needs to be arranged properly and neatly. Certainly the stockrooms act as an area that is of most significance to the store. That is to say, all the store operations are managed effectively there. Further the management office of retailers is also located beside it. So, managing stockrooms the right way helps manage the business well and save retailers from stress and pressure which is caused otherwise by mismanagement and disorganization.

How to Effectively Organize Stockrooms

Below we have mentioned some important tips that retailers need to follow so that they can effectively organize their retail store stockrooms.

Vertical Space for Stockrooms

Usually stockrooms have high ceilings. Therefore retailers should plan the layout of their store in a similar way, in other words, they should utilize their stockroom’s vertical space as well. Merely relying on the floor space is not ideal and practical. Further, by having inventory in vertical form shall help employees move freely on the floor because it will give them more floor space. Moreover retailers should have ladders and stools to ensure safe handling of the items and ease of employees.

Placement of Popular Items in Stockrooms

The most popular items should be placed at the front of stockrooms. That is to say, store employees should be able to easily grab the popular and most demanded products. Consequently, they shall be able to effectively manage popular items and never run out of it. Further it will also help save time and extra effort. So keeping a carton at the very front of stockrooms is a good idea. In other words, this box should contain popular and highly requested items. Further this will also give retailers a good idea about the sales trends and demand forecasting.

Placement of merchandise in Stockrooms

Placement of merchandise is very important when it comes to taking care of safety measures. That is to say, keep the heavy merchandise on the floor and keep the lighter boxes on the shelves. As a result, it will help prevent accidents. Further it will be easier for employees in handling the merchandise.

Inventory Management Software is essential to manage Stockrooms

Certainly inventory management software is essential when it comes to managing stockrooms. That is to say, through this software retailers will be able to effectively know which items they need to restock. Consequently the stockroom will never be overstocked or understocked.

Moreover the inventory management software helps counts inventory regularly. Therefore this saves time and effort because retailers and employees do not have to go through the arduous task of counting the merchandise manually. 

Storage Units are essential for Stockrooms

Certainly investing in the right storage boxes is the key to managing stockroom effectively. Further there are various types of storage units that retailers can choose from according to their items. However mobile storage units are the most effective when it comes to effective placement or merchandise in the stockroom. Further they can easily be moved anywhere in stockrooms due to space issue or change of merchandise.   


To conclude, if stockrooms are not managed and organized properly, stock will be spilling out on floors and everywhere. As a result, customers face difficulty because boxes and cartons are scattered around everywhere in the store or while going to the washroom. This leaves a very bad impression on customers and affects the customer experience. So by following the above mentioned ways, compiled by the Teranoid team, retailers will be able to improve their stockrooms organization and effectively manage their business.   

Demand Forecasting for Your Retail Store

Demand Forecasting for Your Retail Store

Certainly, Demand forecasting requires effort and accuracy. That is to say, it is not easy for stores to forecast accurately. As a result of inaccurate demand forecasting, stores result in disappointing customers. Further, this results in a bad impression and poor customer service. In simple words, demand forecasting means to know the demands of the customers and stocking the items relatively. Consequently, it helps businesses flourish by having smooth business operations. On the other hand, inaccurate demand forecastings leads to a waste of money and extra stock.

How to practice Demand Forecasting?

It is difficult to understand about demand forecasting in the beginning because as mentioned earlier it is complicated.

“Prediction is very difficult, especially if it’s about the future.”

–Nils Bohr

However, with the use of right tools, retailers can make this difficult process easy. In this article, we have discussed how retailers can effectively practice demand forecastings.

Tips to Implement Affective Demand Forecasting

Demand Forecasting for Beginners

For those retailers who are new to the practice, demand forecasting should make a baseline. Certainly, without data, it is difficult to get accurate results. Therefore for this purpose, retailers should analyze the data of the previous year. They can simply do so through their Point of Sale System. Consequently, retailers can predict which demands to expect from the customers in the coming years.     

Demand Forecasting requires understanding your customers

Certainly understanding customers is very important for demand forecasting. Further, it is important to monitor customer demands and buying patterns. Retailers should try considering the following questions.

  • What is the customer shopping behavior?
  • Is it that they shop frequently or do they shop seasonally?
  • What are the frequently bought sizes?
  • Which colors do the customers prefer?
  • What are the shoppers’ interests?
  • Do they adapt to new trends instantly or not?

“We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.”

–Howard Schultz

Certainly, retailers can have all this data through their Point of Sale system as mentioned earlier. That is to say, all this data can easily be gathered through past sales records. 

Accurate Demand Forecasting through technology

Certainly lack of accuracy in statistics is due to poor technological use. Further without the use of technology, there are more possibilities that the results will be inaccurate due to the high chances of human error. However, in this age where technology is everywhere, retailers must make the most of the technology.

So, firstly retailers should automate their tasks. Certainly, this is an effective way of reducing human error and securing data. Therefore retailers should use such technology that informs them about the products being sold and the stock levels. As a result, retailers will be able to have accurate demand forecasting. So retailers need to upgrade their technology so that they proficiently know the accurate demand forecasts.

Secondly, retailers should ensure that all the data is saved in one place. In other words, this helps retailers manage their business well especially if they are handling multiple stores. As a result, this will lead to accurate decision making regarding forecasts because retailers will have an accurate number of products sold. Certainly, this will help retailers in managing forecasts because it is one of the biggest setbacks that retailers do not have their data stored in one place. Further, it leaves a lot of room for human error because then things have to be managed manually. However, with the use of effective tools, retailers do need to worry about the data being inaccurate.

Frank Johnson has rightly said,

Right now we’re forecasting demand for that scenario, … We need to get an idea of the products that are required and the capabilities of our suppliers. The demand could be huge, and the contracts could be very big.”

Retail Sales Tips for Employees

Retail Sales Tips for Employees

Understanding sales tips and getting to know how to effectively deal with customers is an art. So in order to approach customers, retailers need to be skillful and train their employees for effective retail sales tips. As a result, this will increase sales and enhance customer experience. Further with effort and learning ability, anyone can be proficient and sell successfully. In other words, it will not be that big of a deal. In short, employees can understand the customer behavior and patterns either through their physical gestures or verbal. So if retailers are vigilant, they can guess from the customers’ behavior what they expect and how they want to be treated.     

Sales Tips for employees

In this article, we have mentioned some retail sales tips that shall help retailers and employees increase their sales.

Retail Sales Tips include being Good Listeners

Listening is the key to understanding customers and making them feel they are being catered to well. So for this purpose, retailers should take care of a few important things. Firstly, employees should make sure that they do not speak until the customer finishes speaking. Although, this seems difficult but with practice it can be achieved successfully.

Secondly, listening should involve body involvement as well. That is to say, engaging the whole body is essential for retailers and employees. For example, simple nodding gives customers the feeling that employees are paying attention and that they care for them. 

Thirdly, after the customer has finished what they were saying, assure them that you have understood what they were saying. Subsequently respond in a similar way. That is to say, whatever their concern or query was, cater to it right away. So, listening to the customer effectively will inform you about the customers and their wants and needs. Therefore even at the checkout counters, employees should not only focus in their Point of Sale System. In fact they should greet customer well and see if they need something else.

“Customer service shouldn’t just be a department, it should be the entire company.”

Tony Hsieh

Retail Sales Tips include Body Language  

Observing is also equally important along with listening. That is to say, retailers should observe customers carefully. For example, their body gestures and what they are doing while talking. Let’s see how can employees effectively observe customers’ body language.

Firstly retailers need to have eye contact with the customers. This is the key in making customers feel that they are being listened. Further also see where the customers are looking. This will also give employees an idea about what the customers are demanding and which products are attracting their attention. Moreover in case they are looking somewhere apart from the store products and the employee, then it is time to ask them what they are looking for.  

Secondly, employees need to focus on the customers hand and arms movements. That is to say, if the customers are standing with crossed arms, they do not seem to be interested in employee interaction with them. Therefore in such a case let the customer know that you are here to assist them. However, do not keep asking them and do not disturb them because such customers are to be left on their own.

“We don’t want to push our ideas on to customers, we simply want to make what they want.”

Laura Ashley

On the other hands, if the arms are not crossed and if the customers hands and arms are facing towards you, then such customers are in for interaction and want you attention. So in such a case, retailers and employees can interact with such customers and suggest them products on their own.

Check the Facial Expressions

Certainly retailers and the employees should monitor the facial expressions of the customers. That is to say, it will inform you about the customers response to the store and whether they like their visit or not. So in case customers do not like something in the store, help them with it. That is to say, engage them in conversation that draws their attention towards some other aspect of the store or some other product. As a result, this will help them with their shopping experience. Further, they shall remember the brand that took care of them while they shopped.


To conclude these are some of the tips that employees can follow. Consequently, they shall be better sales person and will be able to improve their selling experiences. However, employees need to ensure that to create an exceptional customer experience, they will first have to build trust among their customers.  

“Happy customers are your biggest advocates and can become your most successful sales team.”

Lisa Masiello

How does Retail & Consumer Psychology work?

How does Retail & Consumer Psychology work?

Certainly, consumer psychology is an integral part of understanding customers. However, retailers have not much to do with psychology. But in order to attract customers and give them excellent customer service, having a grip over the consumer psychology is a must. Further today business is all about consumers. Also, there is a lot of competition in the retail world. Therefore not being able to make customers happy is a great setback in these modern times. In other words, competitors are already out there and it takes a second for consumer to switch to other brands.

“People don’t buy for logical reasons. They buy for emotional reasons.” –

Zig Ziglar (1926), Motivational Speaker and Author

Tips on Understanding Consumer Psychology

The Teranoid team has compiled a few tips that shall help retailers understand consumer psychology better and increase sales.

Consumer Psychology demands Novelty & Originality

The Apple store is one major example of this. That is to say, people go crazy when a new Apple product is launched because they add in the element of novelty. Further, it will not be wrong if we say that Apple knows exceptionally well how to market their products and get customer attention.

Moreover, novelty has the element of appealing customers. Certainly, consumers are attracted towards things that are new to them. So retailers should use this as much as they can. That is to say, they should add new products to their stock. Secondly, they should keep their displays fresh and clean. Thirdly, they should market their products in an effective way.

“When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it’s an image that can change, that can evolve. It doesn’t reinvent itself every two years.”

Ralph Lauren (1939 – ), American Fashion Designer and Businessman

Element of Reciprocity in Consumer Psychology

Another important tip to understand consumer psychology is that customers have an inclination towards brands that give them products free of cost. In other words, there are high chances that customers will buy a product that is given to them free for trail purposes or on buy one get one free offer. In short, consumers respond to such acts. That is to say, by offering them something they like, they shall return back to this gesture in some way. Most importantly, in the form of buying the product. Certainly, it is an effective and powerful tool because most consumers reciprocate in a positive and effective manner. So retailers can practice this in their stores. For example, they can offer free gifts to customers on their purchase. Certainly, consumers love surprise gifts. As a result, they shall return to the store to shop again.

Show your customers that you are loyal to them and that you care for them. As a result, they shall respond equally and be loyal to the brand that takes care of them.          

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter F. Drucker, (1909 – 2005), Author and Teacher


We are all humans and humans want pleasure and satisfaction in some form. So, retailers need to keep this in mind that consumer too is looking for happiness and being catered to in a good and effective manner. Therefore, retailers need to understand which factors or services make their customers happy. So, combining all those factors together and effectively creating strategies that trigger consumers will help bring success to the business.  

“In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.”

– Jay C. Levinson, American Author, First to use the term ‘Guerrilla Marketing’

Retail Advertising and Marketing Tips

Retail Advertising and Marketing Tips

Certainly, Retail advertising and marketing is an integral part for businesses to grow. That is to say, who does not want to increase their customers and gain more profit. However the most important factor is to understand how to bring the customers back to the shop and entice them to buy again. The answer to this is effective retail advertising and marketing. Certainly, it is through marketing that retailers are able to put themselves before the customers to know about their brand and what they offer.

Tips for Retail Advertising and Marketing

The Teranoid team has come up with the retail advertising and marketing tips that shall help retailers use them for their benefit.

Retail Advertising and Marketing Tip#1: Sales & Promotions

Offering promotions and sales to the customers is necessary. But it should be done within means. That is to say, it should not be such that after receiving discounts, customers only shop for that one time. In other words, retailers should entice their customers in such a way that they are loyal to the brand.

Therefore if retailers plan to implement promotions in their store, they should think of ways that shall entice customers to become loyal to a brand. Further the promotions and sale have a strong psychological affect on the customers. That is to say, just by seeing the label of “sale” in a store, customers feel they will benefit themselves by purchasing a product on sale.

Moreover, the key for advertising and marketing is that the word “free” should be included in the content. For example, offering “free” shipping or “buy one, get one free” offer. Certainly, this is also very effective when it comes to enticing customers through advertising and marketing.

Store Events for Advertising and Marketing

Certainly, it is essential that retailers present their store well. That is to say, store should be such that people find it appealing. So just offering relevant products is not enough. In short, people can simply order products online. However, they should have a strong reason to visit the store. Therefore retailers should arrange such events in stores that offer free samples. Further they should also showcase the services and free product trials in their stores. Moreover on the launch of a new product, retailers can also arrange events that inform the customers about the new product and its use. For this purpose, advertise about the event on social media as well as at the front of the store.    

In addition, there is no harm in offering snacks to the customers. As a result, customers will enjoy while they explore the store products or get the free services.

Advertising and Marketing through Impulse Buying

Certainly, consumers are enticed to buy products. As a result, they take their decision to buy products on the spot. In other words, this is called impulse buying. Therefore displays in the store count a lot. So, retailers should present their products in a way that are appealing and that entice the customers to buy more. This is certainly an effective advertising and marketing technique. Mostly these impulse buying products are located at the checkout counters or even they can be placed throughout the stores, depending on the store area. Create these displays in such a way that the customers are enticed to buy the products.

Advertising and Marketing through Facebook

Facebook is essential when it comes to advertising and marketing. Certainly, it is an age of social media. So people all around the world are active on social media accounts. Further, through Facebook, retailers can generate and publish ads to the target audience. Moreover, the Facebook live video is another way to promote store products.     

“Facebook now gives us more feedback about the demographics that are responding well to our ads. This way we can make adjustments to optimize a campaign.”

Evan Weber (Social Media Expert)

Help grow your business through POS Integrations

Help grow your business through POS Integrations

POS Integrations

POS Integrations certainly help retailers improve their business dealings and practices. That is to say, retailers need to connect other apps and software devices to their POS System to gain maximum benefit. Further POS Integrations help ease tasks because the tasks are automated.    

Why are POS Integrations essential?

The most effective way to be successful is to remain updated. That is to say, retailers should continuously upgrade their systems according to the current trends. As a result, retailers are more efficient. Moreover it helps you enhance your customer experience services and opens wider choices of business growth. Certainly for this purpose the most effective and basic requirement for businesses is that they should switch to a cloud based POS System in case they are still practicing the manual way; i.e. using a pen and a paper. On the other hand, there are smart retailers who are already using cloud based POS System. Therefore how can retailers help improve their business operations in such a condition. Well, POS Integrations is the answer to this.    

How to grow your business through POS Integrations

In this article, we shall discuss how you can grow your business by implementing POS Integrations.

Online Selling through POS Integrations

Online selling should be linked with the brick and mortar stores. Consequently the sales and inventory levels are in sync. POS Integrations are necessary because without it things can become difficult to manage at times. That is to say, if you take the order online and later find out that the item is out of stock in the brick and mortar store or in the warehouse. But with POS Integrations, you can certainly manage things well and in a more effective way.

“It’s time to go where your buyers live: online. If you pride yourself on being where your buyers are, then why aren’t you online yet?”

Jamie Shanks, Co-Founder of Sales for Life

Sync Customer Data through POS Integrations

A more effective way is to sync customer data. As a result, retailers are able to view customer data along with their purchase records. Further, it helps retailers personalize the messages sent to them. In other words, customer purchase history can be effectively used for marketing purposes.

Create Loyalty programs through POS Integrations

Taking care of the regular and loyal customers is more important than making new customers. Certainly regular and loyal customers are the ones who play a significant role in the increase in revenue. So, retailers should create loyalty programs for such customers so that they are enticed to shop again from the store. Therefore retailers can reward the customers with points whenever they purchase from the store. Further, there are also apps that help retailers create loyalty programs effectively and successfully.

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” 

– Doug Warner

POS Integrations help enable Marketing Automation

Customers are an integral part of the business. Therefore remaining in contact with them is a must. Therefore being in contact with them informs them about the latest products and updates relating to the brand. However, the message sent to the customers should be timely and relevant. Therefore to send relevant messages you need to be well informed about the customer likes, demands and purchase records. So, for this purpose implement Marketing Automation.   

That is to say, automate the marketing messages through emails or text messages so that they are automatically sent to the customers. For example, in case customers leave the item in the cart and do not finish the checkout procedure online, through marketing automation you can send them emails reminding them about the procedure that they left unfinished. Secondly, if there are customers who have not bought anything recently, you can send them automated messages offering them discounts and promotion codes.

“Your website isn’t the center of your universe. Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.”

 – Bruce Ernst


To conclude, POS Integrations are necessary for retailers. That is to say, they help automate tasks that otherwise require time and effort. Moreover it helps grow business because the time saved through automating procedures by POS Integrations helps utilize the time through other means.