Month: January 2021

Our series of updating our readers with their sales trends for 2021 has not yet ended. That is to say, we do understand how concerned and worried businesses have been in the past year. Further, that worry has not yet ended as the economic conditions have not yet returned to normal. So, we want businesses and our readers to know how to boost their business by increasing sales this year. The Teranoid team has come up with another article that shall acquaint you with the sales trends and predictions for this year.

2021 Sales Trends includes increasing sales through AI  

Without adopting modern technology, businesses cannot thrive the way they should. That is to say, in order to speed up the process of sales, businesses must adopt Artificial Intelligence software. In short, it is through the use of AI that businesses can gather the essential details and data relating to the customer. In other words, this data helps companies and businesses to market the strategies using this data. Secondly, this data also helps customers in offering suggestions regarding sales based on their purchase history. Thirdly, this data helps companies plan future sales trends and other essential knowledge that will help them take better decisions.

Enhance Customer Experience

Customer experience is something we have talked about enough in our previous articles as well. Certainly, customer experience is the key when it comes to increasing sales. Therefore, giving customers a personalized experience will make them shop from you more. In addition, there are high chances that customers will do impulse buying if they are giving personalized shopping experience.

Business is all about the customers. The happier the customers are, the better the sale will be. Therefore, customers cannot be neglected. In fact, they are the ones who are the reason for the success of the companies and businesses. So, it will not be wrong if we say that businesses must focus more and more on the customer experience to make the customers happy.

2021 Sales Trends include Employee Training

Certainly, one area that businesses often neglect is employee training. What they do not understand is that inexperienced employees can do more damage to your business than any good. Therefore, employee training is crucial to businesses. Therefore, firstly look for such employees while hiring that are suitable for the company and job. Secondly, once hired, invest in training sessions so that you can further improve their skills. Do not expect them to be best in their jobs as soon as they join the company. Even the experienced people take time in understanding their role in the new company. Certainly, each company has different way of working. So, make sure that you do invest in employee trainings to help employees improve their working and understand marketing and sales better.

Outsourcing Sales

Another way that companies must adopt in 2021 is outsourcing. Certainly, it is through outsourcing that companies can do better when it comes to sales using different platforms. Outsourcing will help companies have a group whose entire focus will be on sales. As a result, you shall focus less on sales and more on the company. Secondly, it is through outsourcing that businesses experience rapid growth.

CRM

CRM is another essential sales trend that companies must adopt in 2021. It is through CRM that companies have a record of customer conversations with the company. In addition, CRM also stores customer data. Further, they can also track customer orders and suggest similar products. In short, sales teams must have a CRM tool as part of their sales process. Certainly, it is through CRM that you know about the customers in detail. Secondly, it helps builds better customer relationships which results in improved sales and happy customers.

Certainly, 2020 has been a tough year for sales and profits. Further, businesses have realized that nothing is certain. Therefore, businesses need to stay ahead of the game and have such sales strategies that shall help them remain successful in future. Secondly, businesses must be prepared for such sudden circumstances. Having said that, COVID has not yet ended. Therefore, even 2021 seems to be a tough year for businesses. So, businesses need to come up with effective sales strategies, to keep themselves going. Therefore, the Teranoid team has come up with some sales strategies that shall help businesses thrive.

Sales strategies include Automation

Investing in software is essential when it comes to making new sales strategies. That is to say, automation is the key when it comes to improving sales and investing more time in planning and making sales strategies rather than wasting time in tasks that can easily be controlled through software. Further, because of automation, staff and the marketing teams can focus more on drawing customer attention and improving service. Certainly this is the most important factor when it comes to marketing. So, it will not be wrong if we say that automation is significant when it comes to improving sales strategies.

Motivation for Sales Teams

Certainly, the sales representatives and teams have experienced loss of sales. This has led to demotivation and has hurt morale. Therefore, in 2021, sales managers and leaders need to find ways that can boost morale of the staff. For this matter, they need to provide coaching techniques so that the staff regains their confidence. Further, they shall be able to work better and put in more effort in improving sales. Secondly, leaders and bosses need to understand the ways through which they can understand the sales team members. To conclude, by building team that is fully prepared to improve sales, we can certainly gain better sales and profits in 2021.

Online Selling Sales Strategies

Because of COVID, businesses need to adopt new ways that shall help them advance in business in such difficult economical times. We are fully aware by now that we need to learn new skills and ways. Therefore, we need to work towards it. So, firstly we all need to connect with the customers through social media. Secondly we need to understand them more and find ways to know their sales preferences and interests. In addition, we can see that the COVID situation has not yet subsided.

Further, it seems to be prolonged in the coming months. Therefore, we need to build contact with the customers through social media as meeting customer in person does not seem possible anytime soon. So our focus needs to be shifted on building connection with them through other means. Thirdly, it is important for businesses to have live chats, live video calls, and conversations with the customers online. So in short, having the skills of selling online is significant in 2021. Therefore, make such strategies that help in achieving that goal.     

Sales Strategies through email marketing

As mentioned earlier, it is difficult to connect to people through face to face meeting. Therefore, it is must that we need to think of ways that connect us with customers other than that. Therefore, email marketing will be one such thing that we must work towards. However make sure that the emails that you send are not numerous that lack purpose and meaning. Instead, send emails that are of significance and that convey the message properly to the prospect customers. People do not read irrelevant and lengthy email messages. Therefore, stick to the point and keep the email message short and meaningful.

Conclusion

To conclude, these are some of the basic sales strategies that businesses must focus on in 2021. Certainly, in order to make business progress, we must find ways that shall help us explore new and better business promoting ways.         

2020 has certainly been a tough year when it comes to sales growth. That is to say, sales growth have immensely been affected in this year because of the events that took place. For example, most significantly the spread of COVID-19. This certainly had a great impact on the business world and the sales and revenue in general. As a result, businesses have been planning new strategies in order to cope with the prevailing COVID situation. 2021 seems to be the year where the COVID situation still prevails. Hoping this year turns out to be more successful for businesses in terms of sales. The Teranoid team has come up with the best sales growth strategies that businesses need to be aware of.

Sales Growth Strategy #1: Creativity

The economic crisis has affected the business world immensely. Therefore, in order to keep the business afloat, businesses and sales teams have to work harder to keep the sales going. Further, it is time when the market has become competitive. Therefore, innovation and creativity is what drives traffic and attracts customers. However, the key is to come up with new and innovative ideas before the competitors. In addition, sales team needs to be smarter as well along with being creative. That is to say, the concept or strategy they come up with, must be innovative and different from the strategies other businesses and competitors plan. Certainly sales team needs to know how they can be differentiated from the others. Certainly, this will leave a lasting impression on customers.       

Sales Growth Strategy #2: Sales Automation  

We cannot say that sales automation is a trend. That is to say it is necessary for businesses to automate their sales. This saves time and makes the sales process faster and more effective. Therefore, sales automation is very significant for sales growth. That is to say, times have changed. Therefore, it is important that the sales tasks are automated so that the sales persons focus more on sales selling rather than focusing on other admin tasks. Secondly, it is sales automation that lets sales persons spend more time on comping up with more creative ideas and sales plans. In other words, because all the routine tasks are automated, therefore the focus on the sales teams is entirely on planning sales strategies. Therefore, make sure that in 2021 you implement sales automation as it will help in sales proceedings.

Sales Strategy #3: Social Selling

Social selling has been popular in the past few years. However, in 2021 it is must that businesses completely adopt the social selling strategy. In simple words, social selling means to plan and plant idea into the target audiences’ mind. Gradually the sales team need to develop the need and want for the customer to buy a certain product. Be available to them all the time online. For example, if they have any queries, you should be present there to answer them. In short, whenever the customer intends to buy something, your business or product should be the one that comes to their mind first.

In the present times, certainly businesses do have social media accounts. Therefore those of you who have these accounts, are already in with social selling. However, if you are not actively planning social media strategies and the right ways to target the audience, then you need to do that in 2021. Make sure that you employ the correct social selling strategies to increase sales and make more customers. Secondly, ensure that your posts are relevant to the business and cater to the customer needs. Further, ensure that you are present on all social media platforms because you never know from where you can get more prospect customers.