Month: January 2020

An essential part of the Retail Industry is to experience different types of customers and to deal with them. There are customers who are flexible and easy-going. On the contrary, there are also such customers who are demanding and difficult. Their needs are unique and complex. Retailers have to deal with various types of customers on a daily basis.

Dealing with these various types of customers is necessary for retailers. Below is a list of the type of customers that retailers might encounter and ways to deal with them.   

Up to date and Well Informed Buyer

Most of the buyers are up to date and well informed these days. Buyers thoroughly and carefully research before shopping at a particular store. They are well aware of the products in stock. Therefore be prepared because when such customers walk into the stores, they are already fully aware of the products available in that store.

For successful sales experience, connect with customers during their research period and we should know what types of customers they are and what are their needs. For this purpose, make sure that the customers are getting relevant information regarding products on their mobile phones or through emails.

Increase the social media presence and have maximum engagement with your customers. Also, be aware of the customer queries either through mail or social media and respond instantly.

The best way to deal with well-informed customers is to listen to what they have to say, instead of flooding them with offers.

Also, make sure to provide the well-informed customer with such knowledge that is new to them and something that did not come across them in their research period. Further, highlight such aspects that only your store has to offer.

The Window Shopper

The window shopper has no intention to buy. They just visit stores for amusement and pastime. They might be interested in particular products but their aim is not to purchase. They just want to view and analyze products.

Although dealing with such customers seems boring and aimless, but it is essential to acknowledge them. Simple acknowledgment is enough. Do not keep chasing them as they have not visited the store with the intention to buy. Such customers usually inform the salesperson that they are in the store just to browse. Make them feel welcomed and introduce them with one or two new products or about the sale. It is better to let them be until they require assistance.

To get these wanderers to buy, retailers can enhance the presentation of their store. Also, the best and the most profitable products can be highlighted to attract them. Retailers can also encourage Impulse Purchase. Easy-to-grab items are compelling enough to the window shoppers to grasp one or two items.

The Indecisive Buyer

The Indecisive buyer is not sure as to what to buy. They are confused about the items in the store. Such buyers are either not well informed before they come to shop or they are too informed and like too many products that confuse them and affect their decision making power.

The best way to deal with such customers is to know about their needs and lead them towards such products. Guiding them and trying to resolve their confusion is the key to such customers. If such customers are interested in buying more than one product, it is easy to persuade them to do so. Provide them with detailed information about the products, in case they are comparing several products.

Loyal and Regular type of Customers

Retailers should make sure to remain in contact with regular buyers through email, social media, etc. They greatly influence sales and are an asset to the business. There is nothing more valuable to a loyal customer than to appreciate them and their frequent presence at the store.

Regular customers are the best and easiest of all customers. They know well about the store and its latest products. They exactly know what to purchase. There is a level of trust among such customers and that is what drives them towards the store frequently. This makes the selling process easier as such customers are not demanding and difficult.

Need-Based types of Customers

The purpose of Need-Based Customers is to search for their desired product and leave the store as soon as the need is fulfilled. They are in search of the product that they are in need of and shall leave if they do not find it. Their reason to shop can be limited to a particular event, a specific need, etc. Although it is a bit difficult to deal with such customers, they can be turned into loyal customers if their demand is fulfilled and if they find products that they are in need of.

There is no need to get in their way and to bombard them with the information they are not in need of. They are on a mission and they are firm at only achieving that. They should be provided with simple and to the point replies to their queries.

If such customers are in a hurry do not bother them. If they are done with the buying process, speed-up their check-out process to save time. Retailers should know the types of customers

The Bargain Hunters; Types of Customers

Bargain hunters are in search of products with the lowest prices. They are not regular buyers and have no intention to be amongst such buyers as well. Although it is also not easy to handle such customers as they are not willing to buy products that exceed their desired price rate. Such customers need to be assured that they are getting a good deal. Retailers can also highlight high-quality products.

If they are not willing to buy on any term, note down their demands so that they can be informed later during promotions and sales.

The Talkative Buyer ; Types of Customers

Such customers love to talk while shopping. At times, they can keep the salesperson from doing their job. The salesperson needs to be polite to such customers, but they need to make sure that in doing so the other customers are not being affected and ignored. There is no need for the attendant to indulge with them if they are off-topic or are affecting their duties.

Conclusion

Handling customers on a daily basis is a necessary aspect of the retail world. Retailers need to be engaged with their customers to an extent where they know what their customer demands from them, before customer demand, as Steve Jobs states while explaining the retailer-customer relationship;

“Get closer than ever to your customers. So close that you tell them

what they need well before they realize it themselves.”

Success in the retail business highly depends on knowing customers and understanding their unique traits and thought patterns. In order to deal with these various customers and to be able to fulfill their demands, retailers can keep a record of their purchases and preferences. For this, a good POS System for retail is required. It helps retailers and attendants to a considerable extent.

The pressure is always on when it comes to the retail industry and shall only increase in the coming times. To be able to overshadow the evolving competitors, tolerance to understand the customer psyche is required. It is essential to keep a keen eye on the set behavior patterns that operate the customers’ decision-making process.

A recent research revealed that 95% of vendors are in favor of Omnichannel approach. They believe that it is essential in increasing sales and growing customer base.

In today’s highly digitized world, retailers have a variety of ways to channel sales and to connect with their customers. They can boost sales by attracting customers to their brick-and-mortar store, through various online platforms. Either it is the brick and mortar store or online shopping, consumers should be provided with a seamless customer experience through all available channels.

Ways to Improve Sales through Omnichannel

The world’s top brands have been following Omnichannel retail. There are a few Omnichannel strategies; discussed below, that retailers must stick to, in order to grow sales and remain competitive.

Enhance Customer Experience

Understand the customer demands to enhance the customer experience. Either it is in-store shopping experience or online, know the customer preferences. Retailers can understand customer behavior by knowing their preferences. Hence, they can make marketing strategies and offer specific products for specific channels, based on customer demands.

Create a Responsive Website

A responsive website ensures that the website showcases clearly the products, services and different functions of the website to the customers on any screen. Whether the customers purchase through mobiles or through desktops, it is significant to have a responsive website that accommodates to both these types of customers without hindering their shopping experience. As a result, it helps increase sales by enhancing the shopping experience.

Keep products available at all channels

Customers lose interest immediately if they cannot find their desired product. Most importantly, if they do not find their product online, it is most likely that they will not waste time visiting the store, even if it has the same product.

Generally, customers search online first before visiting stores. Therefore it is essential to provide real-time visibility of products to customers across all available channels. It is common that the customers will shift to other retailers in case they do not find their desired product on time. In-time availability of products keeps customers happy and loyal and hence augments sales.  

Personalize the Omnichannel Experience

Customers face unique experiences while shopping online or in-store. They shop online by simply clicking whereas through in-store shopping, customers receive special treatment from the salesperson.

In other words, retailers need to enhance their omnichannel shopping experience. They can personalize the online checkout procedure. Further, retailers can recommend products to customers and guide them accordingly. Moreover, retailers can provide customer service representatives to facilitate customers online or through phone support. This shall add a human touch to the customers’ customary shopping experience. By personalizing the customer experience, there is a chance of more sales as customers want to be treated specially and separately.    

Retailers should make sure that their business is noticeable and accessible across all channels to get maximum sales. An effective Cloud POS System immensely helps retailers easily manage stores and various channels.

We cannot deny the fact that customers today use more than one channel before making the decision to purchase. Retailers need to be smart enough to ensure that they are reaching various channels efficiently and catering to the customers’ needs. The omnichannel approach not only makes retailers distinctive and prominent but also increases customers and boost sales.      

Attracting customers is the key to running brick-and-mortar stores. The more consumers retailers shall attract, the more opportunities they will have to increase sales and engage customers. Consequently, this results in high retail store revenues.

There are a number of things retailers can do to attract customers to their store. This article shares some tips that shall help retailers increase customers by using various ways to attract them.

Ways to Attract customers to Your Retail Store

Have a Well-maintained Storefront

A well-maintained storefront is a key to attract customers. Customers do not visit stores that have shabby and dirty looks, for example, unwashed floors, greasy windows, and dusty products. Therefore retailers should keep abreast of the store’s maintenance tasks.

Retailers must make it a priority to clean their stores on a daily basis. However, other store maintenance tasks can be done monthly or yearly, for example paint, polishing the furniture, etc.

The best way to check the look of the store is to look at the store’s front from the outside. Retailers can thoroughly examine which areas of the store need improvement. Further, they shall be able to identify minute details relating to the retail store that needs to be upgraded or improved.

Retailers can assign daily tasks to workers to clean the retail store. Employees can also perform these tasks. However, retailers can also appoint a third-party to maintain the cleanliness of the store.

Be Innovative in enhancing the Store’s front

Retailers need to think outside the box and enhance the storefront by being creative. That is to say, retailers should not go with typical window displays but they can enhance their displays by adding additional and distinctive elements, for example, they can use witty messages and catchy slogans. Certainly, such phrases attract customers to enter the retail store.

Further, retailers can mention any specialty or unique offer that they are providing to the customers. Retailers need to be innovative and think of such storefront boards that appeal to customers and draw them towards the store.

Ensure that the Retail Staff looks Welcoming and Attentive for retail store

Retailers should ensure that their employees behave in a manner that pleases customers. If employees look dull and uninterested, there is a chance that customers will keep away from visiting such retail stores. Retailers must train their employees on the way they look and their behavior. Most importantly, they should take care of their conduct and disposition even in the absence of customers. Further, ensure that they look busy and welcoming so that the customers feel received. Consequently, it shall have a delightful effect and a lasting impression on them.

Focus on Customer Service for your retail store

Employee behavior with the customer holds significant value. If the rest of the aspects of the store are perfect and the employees are not able to provide good customer service, there is no point in putting all the effort into enhancing and upgrading the other aspects of the store.

In short, one of the most effective ways to attract customers to the retail store is to provide them with excellent customer service. Poor service on the part of the employees leads to a loss of customers. Hence, ultimately, resulting in a loss of sales and profit. Poor customer treatment has more adverse effects on the customers as compared to a poor product.

Millions of dollars are spent on marketing but if the customer service is not adequate, the money spent on marketing will go to waste. Retailers have a single chance to gain the trust of the customers. Therefore, they cannot afford to lose even a single customer. Bad service can destroy the name and reputation of a brand. Similarly, bad service at the cash counters can also leave a poor impression on the customers. The solution to this is an effective POS System as it saves time and effort and gives an untroubled and amazing experience to customers.

A few ways to help retailers build good customer service in their retail store are:

• Spend time to train employees
• Prepare employees to deal with difficult and impolite customers.
• Teach employees to be welcoming and attentive at all times.

Be active on Social Media & Online Platforms  

It is a digital age and people are a lot more active on social media. Instead of complaining about the excess use of social media, retailers should try to use it for their benefit. It has become mandatory for retailers to have their presence online. Retailers need to create an online store for their business and provide customers with buying options. As a result, it shall not only help grow sales but also create brand awareness and attract customers to the physical retail store.

Provide Customers with Click and Collect option for your retail store

Retailers should offer the click and collect service to the customers. As a result, clients will lead themselves to retail stores automatically. People nowadays prefer to have their purchased items delivered at any other location apart from their residential address. In addition, many such customers are also willing to pick their bought items from the stores. This way there is a likelihood that the customers visiting the retail store to pick their order can buy other products along with it.  

Conclusion

We hope this article shall help you to attract more customers to the retail store. Rumors are that the brick-and-mortar retail stores are dying and that online shopping is gaining control of the retail world. However, this rumor is far from reality. We cannot deny the fact that e-commerce is huge. Having said that, the brick-and-mortar stores are still well received and in demand. In other words, the brick-and-mortar retail is only changing and will not cease to exist anytime soon. Therefore, retailers need to provide a compelling in-store experience to customers.

It is an undeniable fact that the common aspiration of all retailers is to make profit and increase sales. However, if the sales team does not perform effectively, there is a possibility that the employees need professional staff training that results in productive outcomes. In short, there are certain ways that retailers can follow to train their staff. As a result, the staff will be a means to boost sales through improved and proficient training.

Look for the Employees Innate Attitude

Retailers cannot train the staff entirely based on teaching methods. That is to say, apart from training, the innate attitude and manner of the staff members also count a lot. Therefore the key is to hire individuals with the right attitude because it is easier to train an employee who is ready to take in the knowledge that retailers provide them with and is open to learning. On the other hand, it is hardly possible to transform a person who is difficult, unmanageable and has a negative manner.

In the same vein, W. Clement Stone; an American businessman and philanthropist, states, while mentioning the attitudes of the salesperson and its effect on the sales;

“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.”

To sum up, retailers should ensure to look at the employees’ nature and temperament while hiring them. Certainly, it is of more value, than, experience and knowledge. Retailers can think of ways that help them understand the individual’s traits and disposition by conducting quizzes and surveys.

Plan Staff Training methods based on Employees’ Calibre and Intellect

Once the retailers have passed the recruitment phase, they should get to know each individual separately and understand how much each individual is ready to take in. Therefore, based on this research, plan the staff training methods accordingly.

Retailers should know each and every detail of the employee, for instance, who they are, what their interests are, and the reason behind their job as a salesperson; is it out of interest or by force. Consequently, retailers will be able to motivate them during staff training by knowing what motivates them to work. Also, the staff training methods can be planned based on the individual’s preferred learning methods.

Training and imparting knowledge are such fields that cannot be achieved successfully without knowing well the learner and their capacity level and intellect. Hence, it is a prerequisite to know the employee well first and to help them master the art of salesmanship in order to expect a boost in sales and profit.

Jeff Hoffman; Chief Evangelist at Global Entrepreneurship Network has rightly said,

“When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage.” (Jeff Hoffman )

Use Multiple Learning Methods for Staff Training

Employees can learn best when they learn through various techniques and methods. The more aspects through which employees are trained, the more productive their learning will be. Consequently, they shall be able to retain that information more.

In short, retailers should use multiple learning methods while training employees, to enable the employees to comprehend and perceive successfully what is being imparted to them.

Retailers can train employees using various methods, for example, interactive method, e-learning training, video training, mentoring, etc. Most importantly, retailers should help employees learn at their own pace and according to their mindset because eventually, it is the employee who is able to learn on their own by putting effort and interest.

“You can’t teach people everything they need to know. The best you can do is position them where they can find what they need to know when they need to know it.”

– Seymour Papert

Apply the Role Playing Technique

Role-playing is an essential technique when it comes to training employees to boost sales. It is through role-playing, that the employees get clearer about customer dealing and understand better through practice and implementation.

Graff Retail suggests several ways to enact role-playing amongst employees. Firstly, the retailers should keep role-playing casual by re-enacting sales conversations. Secondly, role-playing can be based on a one-on-one training session. So, it will be just the retailer and the staff member. As a result, it will help boost employee confidence and give them the freedom to learn. Thirdly, act out both the accepted as well as the unaccepted rules and customs. Consequently, this shall help employees understand better how to improve their manner and deal with customers more constructively.

“It’s play that makes people unafraid to fail and confident to try new things. It’s play that helps us do serious things better because we enjoy them and feel a sense of joy in our achievements.”

                                           -Jake Orlowitz; Founder of the Wikipedia Library

Give your Employees Empowerment & Freedom

Retailers should focus on the staff training program. There might be some cases relating to the retailer’s business that do not require hard and fast rules. In other words, there might be some situations in which the employees can perform better if they feel empowered and are given the freedom to be creative, for example, retailers can give employees a free hand while serving and dealing with customers.

Successful British business magnate; Sir Richard Branson states that

“innovation happens when people are given the freedom to ask questions and the resources and power to find the answers.”

Conclusion

Through effective and regular staff training, the sales team will perform better, resulting in a growth in profits and sales. Retailers can get help because it is not necessary that they have to train employees themselves. Outside professionals can be hired for this job. There are a number of trainers out there who plan staff training programs efficiently.

Moreover, it is better if retailers get training from their vendors when it comes to software. These vendors usually provide training about their products and services. As a result, it helps retailers flourish by gaining maximum benefit through the training sessions.

In the same vein, Teranoid conducts regular workshops and training sessions on how to operate and manage sales through the Teranoid POS System. Consequently, it helps train retailers first and then their employees to use the software constructively and to its maximum capacity.     

Retail shrinkage is a common practice in retail stores. It includes factors such as employee theft, shoplifting, vendor fraud, admin errors, etc. It becomes difficult for retailers to identify shrinkage and work on retail loss prevention. Alasdair McKichan; President Retail Council of Canada rightly states that,

“Shrinkage is the single greatest threat to profitability in our industry.”

A high shrinkage rate results in the loss of profits. Therefore retailers need to make in-time precautionary measures for retail loss prevention and to combat retail shrinkage. As a result, this shall save the business from losing its profitability.

Retailers need to be more attentive and alert and hence should improve the store’s security. They should adopt such ways that help them with retail loss prevention and reduce shrinkage. A few of these ways have been listed below.

Ways to Reduce Shrinkage and Prevent Retail Loss

Focus on Employee Accountability

It becomes difficult to retain employee accountability in the retail world, due to continuous employee turnover. Constant turnovers can lead to high rates of employee theft which is one of the major causes of retail shrinkage. Therefore, employee accountability is one of the most effective ways to monitor and reduce shrinkage. In other words, retailers need to be vigilant and make employees aware that they are being observed. As a result, the staff will be cautious and hence shall result in the reduction of internal theft. Certainly, it is a productive step for the retailers because it helps them track cash management ways. Moreover, it keeps retailers up to date about the sum of cash and daily transactions.

Install Security Signs

An economical way to detect and avert shoplifters is to install signage in the retail store. Warning signs should be fixed at several places in the store to keep the shoplifters alert and inform them about the consequences they will have to face in case of shoplifting. Through these signs, the retailers need to clearly inform the shoplifters that the store’s policies are very strict when it comes to theft and hence there shall be no leniency towards such transgressors. In short, retailers must prosecute instantly so that the shoplifters, as well as the other visitors and employees, are witnesses of the strict action that the retail store takes and the strict policies that it follows.

Install Surveillance Cameras for retail loss preventions

Consider installing surveillance cameras to prevent theft activities. Consequently, it shall allow retailers to monitor retails store activities regularly and continuously. Moreover, retailers will have recordings that will enable them to access impermissible and intolerable activities. There is also a possibility that retailers can integrate their cameras with their POS system and several other loss prevention programs. By combining various factors together in one system, retailers will find it more convenient to track people’s movements and actions during shopping.

Security Mirrors

A budget-friendly substitute for surveillance cameras is security mirrors. Retailers can use these security mirrors as an effective tool to detect shoplifting and other doubtful actions. Retailers need to ensure that there aren’t any blind spots in their store for retail loss prevention. In case, there are any blind spots retailers can install security mirrors to observe and monitor these areas. Such areas that are blocked by shelves need to be made visible through these security mirrors. Moreover, these security mirrors are easily available for purchase.

Effective POS System fot retail loss prevention

A good and effective Point of Sale system allows users to restrict access to people. It allows user permissions to access it. As a result, these user permissions can help in retail loss prevention. In addition, retailers need to be aware of the voided sales because it is the simplest way to steal stocks.

Create a Retail Loss Prevention Environment

Working together prevents retail loss. By making your staff aware of the retail loss and by persuading them to take care of such negative actions, retail loss and shrinkage can be kept under control. When the staff will be considered confidants of retailers, they will make sure to help retailers with the external as well as the internal theft.    

Use Automated Cash Management

Another very effective way to reduce shrinkage is to use Automated Cash Management technology. The Automated Cash Management technology reduces the risk of theft of cash by employees or outsiders. Further, it allows retailers to track cash flows. Major automated cash management procedures include transaction processing, counting currency and storing cash safely. Therefore, by investing in an automated cash management technology, retailers can secure their business and hence prevent retail loss and shrinkage. 

Conclusion

The National Retail Federation states that the US retail economy suffered immensely in 2015. To clarify, the US Retail economy lost 45.2 billion dollars because of shrinkage. Therefore, retail loss prevention and shrinkage reduction require examination and vigilance on the part of retailers. They need to be aware of their daily store operations. Consequently, it will enable retailers a good insight into the malfunctioning of the retail store. Further, it will enlighten retailers to become aware of where things are going wrong and which areas need improvement. That is to say, the only way to reduce shrinkage is to identify its cause first and work towards its solution because “not controlling shrinkage is taking a shortcut to bankruptcy.” (John L. Pagliaro, President Dana Associates)

Can retailers provide quality service to customers even if they encounter bad tempers? Well, the answer to this is in the affirmative. Surely, retailers can keep their calm by utilizing a few tips and techniques on how to deal with difficult customers. Although dealing with difficult customers can be a daunting task, but by implementing certain useful ways, this challenging and discouraging task can become motivating and persuading. Therefore, with a positive attitude, the right state of mind and appropriate actions, retailers can effectively handle difficult and problematic retail customer situations. 

Follow the below-mentioned tips on how to deal with difficult customers. Consequently, retailers can turn their unpleasant customer experiences into chances and opportunities to enhance the company’s name and improve their business. We sincerely hope by the end of this article, retailers and their staff will be able to deal with difficult retail customers successfully and in a constructive manner. 

Listen

Listen to what customers have to say to you. Do not argue with the customers or reply aggressively and abruptly even if they seem impolite and angry, for example, stay calm and silent even if customers do not have the right information. Listen to them and hence try to build a link with them during this period by agreeing to what they are saying.

Empathize with them

Incase customers seem angry over something related to the store or their purchase, empathize with them. Show them that you feel for them. Further, understand their situation and deal with them accordingly. Above all, if the customer’s issue is identified, it becomes easy for the retailers and the staff to know the situation they are in. Consequently, it shall help you calm down the customers.

Speak slowly and in a lower voice

There might be such situations in which retail customers get really loud. Therefore in such situations, respond slowly by lowering your voice and remaining calm. Consequently, your calmness and optimistic demeanor will have a positive impact on customers. As a result, it shall help relax and tranquilize the aggressive and ill-tempered retail customers. That is to say, the anger will subside if you tackle situations with a calm and clear mind and get unaffected by the customer’s anger and rude behavior.

Be aware of the Surroundings

People behave well when they are aware that others are watching them. Therefore, keep in mind and hence act in a way that other customers are also watching you and your interactions with the aggressive and outspoken customer. Therefore, it shall make you more vigilant, aware and careful as to how to deal with difficult customers and how to respond to such customers. Moreover, it teaches you to be polite and nice to them even when they are not. This will enable you to be satisfied that you have done your best to attend to their worries in a convincing manner.

Do not Spend Excessive Time

Although be nice and polite as much as you can to your customers, but be sure to draw limits and know when your time is being wasted. If satisfying customers seems to be daunting and time-consuming, it is best to fulfill their legitimate demands to keep them away from interfering in your dealings with other potential retail customers. Therefore, try to attend to your more productive customers and do not waste time.

Do not take things personally

Ensure that you do not get personal even if the customer does. Although it is difficult to remain composed in situations when another person lashes out at you, still hold your nerves and hence remain composed. In other words, the staff should know that the customer is venting out their anger on the company and that they are just its representative. Remain gentle and take the conversation back to the issue and hence towards providing solutions. In short, avoid personal comments because it will not cause you any harm and shall only escalate the situation if you respond in the same manner.

Conclusion

Through continuous practice and implementation, retailers and their staff will be well versed in the art of handling customers. Consequently, it becomes the second nature of the customer service representatives because they become habitual in dealing with various retail customers.

However, there is no one hard and fast rule on how to deal with difficult customers, but what company representatives can do is to not just please them verbally but also emphasize on the non-verbal cues. Body language plays an effective role in convincing customers that the store representatives are listening to them and are willing to resolve their issues. Laurie Guest, Customer Service Expert rightly states that,

“Nodding, eye contact, and note taking are all excellent modes of silent communication. Most importantly, keep quiet. If you interrupt, the person will assume you are not listening and often feel the need to start over again. Patiently listen to the whole story.”

To sum up, all customers are not easy to deal with. That is to say, customers can be really tough and aggressive at times. However, it comes under a retailer’s obligation to deal with such customers amicably. The art to deal with difficult and cranky customers is to win and pacify such customers even when you really want to give them a hard time .POS could be an edge in dealing

Businesses do not run effectively if the employees are unsatisfied and unhappy. Employee performance and morale play a vital role in the success of a business. In other words, unhappy employees lack in performance as compared to motivated and passionate employees. Therefore, to boost employee performance, company managers and executive officers must encourage and motivate employees to enhance employee performance. Consequently, the entire store atmosphere and functioning shall get better.

Therefore, to help boost employee performance and morale, Teranoid brings a solution for you. Here are a few tips on how to boost employee performance and morale.

Recognize and Commend Employee performance whenever they perform well

One of the best ways to increase employee performance and morale is to recognize and appreciate employees. If employees are contributing to the business, they deserve applaud for it. As a result, recognition makes their performance better and encourages them.

Certainly, business managers and companies need to make it a regular practice to recognize and appreciate employees. Otherwise, the employees start feeling demotivated. As a result, they start reflecting on the lack of encouragement from the company. Hence they gradually lose focus in their work. Therefore, by regularly encouraging employees and through their positive impact on the company, they perform better because they understand how they influence the company goals and are making a mark. Therefore, it is important to let employees know how valuable they are. Moreover, the management team needs to make them aware that they recognize their efforts and appreciate their contribution to the company.

“Recognition is the greatest motivator.”

–Gerard C. Eakedale

Promote Peer to Peer Recognition To Enhance employee performance

Companies should encourage staff members to appreciate each other. Peer to peer recognition is equally important for better employee performance. It is a generally accepted belief that peer recognition is quite effective when it comes to boosting morale. To clarify, the people we work with immensely impact us. Even if we do not admit it, their opinion matters significantly.

Therefore, the management teams need to ensure that they create a positive and supportive work environment. Further, the companies need to promote teamwork and encourage the workers to support and uplift each other. Moreover, the turnover rates can be reduced through a “recognition-rich-culture.”

“To win in the marketplace you must first win in the workplace.”

—Douglas Conant

Emphasize on Employee performance by Training and Paying them well

The driving force that motivates employees is not just money, but we can rightly say that it plays a significant role in enhancing employee performance and morale. In other words, retailers with well-trained and well-paid staff have more chances of increased sales as compared to the ones with untrained staff with little wages. In short, training and handsome salary package directly affect employee performance. Consequently, this shall result in better sales and effective management.

The most ideal situation when it comes to reducing expenses is cutting labor wages. However, there is a high chance that by doing so the store operations may suffer. Effective customer management and stock availability are important factors in the growth of sales. Therefore, both these factors are highly dependent on efficient and satisfied staff. So, we can rightly say, by not paying staff well, the management teams discourage employees. As a result, it holds them back from performing competently.

“Employees are asking, ‘Where can I find my own advancement?’ If that means changing companies, that’s what they’re doing. They’re also looking for a work environment that has some flexibility. They’re looking for a better salary and a supervisor who treats them with respect.”

–Gena Champagne

Therefore, training and paying the staff well lead to productive outcomes. Consequently, this results in higher sales.

Listen to Your Employee to improve performance

A simple and easy way to boost employee performance and morale is to listen to them.

“An employee’s motivation is a direct result of the sum of interactions with his or her manager.”

–Bob Nelson

Certainly, the best people to give advice regarding the store’s matters are the working staff. In other words, they are the ones who are well aware of the store’s performance. Consequently, they advise accordingly, for example, the products that are in demand and that must be restocked, or the need to provide technology solutions for customer convenience, such as automated checkouts, digital price tag technology, and a high-quality POS system.

However, the management team must be willing to listen because

“the leaders who don’t listen will eventually be surrounded by people who have nothing to say.”

  –Andy Stanley

To sum up, it is the employees who regularly interact with customers. Therefore, they are aware of their likes, demands, and issues. Further, they are able to identify the areas that need improvement. Therefore, by listening to employees, employee performance and morale is boosted because they feel valued. Secondly, their recommendations can positively impact the business.

Enhance Employees performance with up-to-date tools & gadgets

Companies must invest in up-to-date and effective tools and gadgets. Consequently, this empowers employees because they are trusted with handling the advanced tech. Moreover, advanced gadgets make the store’s management more effective and quick. One of these various effective gadgets could be a good Point of Sale system. That is to say, instead of using outdated cash registers, employees should be empowered by providing them with a good POS system. Consequently, this shall make their job faster and easier.

Therefore, look for effective tools for the store, most importantly, try replacing the outdated cash registers with fast and effective POS system, because it helps drive traffic,

“This promotion will be a definite traffic-driver at retail. Retailers will be featuring some eye-catching POS materials to support the promotion and we’ve made the whole process easy for any retailer to get involved.”

–Daniel Dower

Conclusion

It is imperative for organizations to identify and determine the unhappy and demotivated employees. Moreover, they must discover the cause of low employee performance. Consequently, they must implement strategies that help improve employee performance and morale.

The employee performance has a direct effect on customer service, sales and the overall performance of the store. Therefore retailers and company managers must hire appropriate and suitable employees so that the store’s performance does not get affected. Moreover, the managing team must work towards keeping the customers satisfied and happy.

“When our morale goes low, we improve it by increasing our supportive communication, accountability, service quality, acts of kindness, conflict resolution, happy engagement, positive self-talk, time management, productivity, good finder recognition, cohesiveness, passion levels, resilience, and small wins results.”  

–Ty Howard