Month: March 2020

Being active on social media is mandatory for businesses today. That is to say, in order to increase customer base, businesses need to be active on social media. Further, they certainly have to increase their social media traffic because this increases their sales. People are active on social media due to the age of social media therefore Social Media Traffic can turn into regular customers.

However just being present on social media is not enough for businesses. Further businesses need to be highly active on these pages as well. Moreover, these pages should have useful information regarding business and customers. Therefore businesses need to provide valuable information to their customers regarding their brand. So businesses need to understand their customers well so that they are able to plan their social media content accordingly.      

Generate Social Media Traffic

The Teranoid team has compiled a few essential ways through which retailers and businesses can generate Social Media Traffic and increase sales.

Generate Social Media Traffic by setting Business Website

People take business websites for granted. That is to say, they do not understand the significance of websites. Further people think that the information regarding business and customers can be posted on social media platforms. However, we need to understand that we do need a business website. That is to say, people search for a product online before they visit the store. Therefore a business website is essential because it helps customers find you. So retailers and businesses need to understand that an SEO optimized website helps grow businesses and customer base. Further, these websites are directly linked with social media pages. Therefore the social media traffic, as well as the website traffic, will help grow business.

Generate Social Media Traffic by Setting up Social Media Pages    

Certainly one of the most convenient ways to reach out to people is to be able to contact them 24/7. Therefore for this purpose businesses need to have their social media business pages so that they can easily update their customers about their product without spending any money.

“Social media is one area of business where you don’t need to outspend your competitors in order to beat them.”

—Hal Stokes, founder and managing director of Happiour

Consequently, retailers can add necessary news and information regarding their business. So making pages on social media is a very simple task and can be set up in an instant.     

Give shopping facility on social media pages

Retailers and businesses can add shop to their social media, most importantly on Facebook and Instagram. This will be very convenient because customers will be able to buy easily after communicating with the concerned business representatives.    

Online Business Marketing helps boost Social Media Traffic

Businesses need to keep their social media pages active. That is to say, they need to keep updating their customers because the customers will surely lose interest if the business pages are not active. However, retailers should not overdo posting updates. That is to say, they should only update relevant content. Because people worldwide are active on social media, therefore it is the best way to generate social media traffic by attracting customers towards the store. Further, the posts that will be added should be of value to the customer.      

Facebook Ads; Essential for Social Media Traffic

Facebook ads target potential customers. Therefore the greatest thing about these ads is that they are able to find potential customers and drive the traffic towards the business page. So retailers and businesses should make it their aim that they get the ads and decide where they need to run those ads.

Conclusion

To conclude, Social Media Traffic is very essential for businesses, as Krystal Wu, Social Media Community Manager, HubSpot has rightly said,   

“Social Media Marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.”

Restaurant Marketing Strategies

Let’s discuss these tactics that shall keep restaurants up to date and according to customer demand.

Restaurant Marketing Strategies involves Training the Staff

Certainly, the well-trained staff will be sufficient to provide customers with an exceptional experience. Therefore restaurants should provide staff training to their new and old staff members, most importantly if the restaurant is practicing new and improved policies. However, the training sessions should consist of detailed guidelines and practicality as well. As a result of these staff training sessions, staff will be able to understand their customers better. Further with good customer service, the staff will be able to have personal connection with the customers. As a result, the restaurant will receive better reviews. Consequently, this will help restaurants grow.

Simple and Easy to read Menu   

Restaurateurs should realize that the menu is not just a card that offers the items available in the restaurant. In fact, it can be one of the most effective Restaurant Marketing Strategies if utilized the right way. Therefore one tip for restaurant menus is that the items should be less in number and along with the picture, because certainly, vast number of items lead to confusion and trouble deciding as to what to eat. Further, the Restaurant team should mention the price of each item alongside each item for customer convenience.

Online Restaurant Marketing Strategies

Because of the digital world, online ordering is quite popular among customers. Further people search for the restaurant online first before visiting the place. Therefore they view the reviews and the menu online. Therefore in case customers are not satisfied, they will simply move on and find another place to visit. Hence, restaurants should ensure that they keep their online presence active and up to date. Further, they should provide the entire menu on their website and social media pages for customer convenience.    

Online Marketing Strategies involve Updating Website Content

Website content is of great significance. Further, the Blog is an integral part of online marketing. That is to say, it is through the blog that restaurants can attract their customers. In other words, the restaurants can inform the customers about their restaurant specialties and unique experiences. Further restaurants can also inform their customers about restaurant promotions and sales through their blog. Therefore restaurants must have an updated and regular blog that keeps customers informed about the happenings of the restaurant.

Restaurant POS System essential tool for Restaurant Marketing Strategies     

An Effective and advanced Restaurant POS System has become mandatory for restaurants. That is to say, the POS System should be able to accept various payment methods because restaurants cannot lose customers because of not having the facility to receive payments through various payment methods. Moreover, a good and reliable POS System is able to work even without an internet connection. In addition, the POS System can also be integrated with other devices which makes it, even more, easier and simpler for restaurants to manage their restaurant operations well.      

Loyalty Programs

Certainly, customers want to rewarded and appreciated by restaurants because of their loyalty to a brand. Therefore the customers are likely to return to the restaurant if they are offered rewards, promotions and loyalty programs. Further these days the loyalty programs are digital. Therefore POS systems are essential because loyalty these days is linked with the customers number or other contact details.  

Restaurant Marketing Strategies include effective Online Ordering

Firstly the POS System comes with the feature of receiving online orders. That is to say, because it is the era of online food ordering, therefore, it has become essential for restaurant owners to have a software that informs them about the placed orders. So, for this purpose, the Online ordering feature is integrated with the POS System. Further, there are third-party integrations as well. In other words, these third party integrations make the online receiving of orders very simple and easy. Consequently, the restaurants receive orders directly on their POS Systems through these third party online delivery receivers

Technology has taken over the world and Restaurant Management also is drastically evolving technologically. Earlier the way of taking the order was through pen and paper. Further, the bills were also manually calculated and given to the customers. However, this manual procedure was prone to many errors. Therefore due to technology Restaurant Management has become simple and easier. That is to say, orders can now be taken through tabs and are directly received by the kitchen staff. Hence, making the Restaurant Management tasks simple and fast.      

How the Restaurant POS System does enhances Restaurant Management

The restaurant POS System has changed the restaurant management drastically. That is to say, technology has made the management of the restaurant simple and rapid. Earlier the POS System was just billing software using at the Point of Sale. However, now things have changed immensely. That is to say, it performs various Restaurant Management tasks that are were not possible with simple POS Systems few years back. Further due to immense technological advancement, the POS System has become a very significant gadget for Restaurants. Whether it is handling order and inventory or knowing customers and their likes and preferences the modern POS does all. Moreover, all the Restaurant Management tasks are automated which makes the procedure simple yet advanced.

Hence, there are many new features that come with the modern and advanced POS System.

Effective Restaurant Management by Integrating Online Delivery  

Firstly the POS System comes with the feature of receiving online orders. That is to say, because it is the era of online food ordering, therefore, it has become essential for restaurant owners to have a software that informs them about the placed orders. So, for this purpose the Online ordering feature is integrated with the POS System. Further, there are third-party integrations as well. In other words, these third party integrations make the online receiving of orders very simple and easy. Consequently, the restaurants receive orders directly on their POS Systems through these third party online delivery receivers.  

Effective Mobile Payments make Restaurant Management Simple   

Secondly, the billing system is also drastically evolving with the advancement in technology. That is to say, mobile wallets are becoming increasingly popular. As a result, this is providing convenience to the customers because customers are no more looking for ordinary payment experiences. Consumers can pay their bills through mobile wallets. Moreover, these mobile wallets ensure customers security. Therefore the bills can be paid through mobile phones. Further, the consumers can pay their bills soon after they are done with eating. Moreover, this speeds up the billing procedure instantly and consumers do not have to wait in long queues for bill payments. However, there are also online payment options for consumers to pay from.

Restaurant Management includes Effective Customer Experience  

In today’s highly competitive world, just having consumers is not enough. That is to say, retaining customers and providing them with extraordinary customer experience has become mandatory for retailers. Therefore for this purpose the CRM software is essential for retailers. Further, the CRM software has progressed rapidly over the years and turned into strong customer management software. Further, it is through the CRM Software that managers and restaurant owners can receive customer feedback. Moreover, they can strategize their marketing accordingly and analyze customer behavior and demands. In addition, the CRM Software further allows the retailers and managers to send promotional messages to customers through email or by text message. As a result, it will give customers a seamless experience that they shall remember. Consequently, this will turn them into loyal customers.    

Conclusion

To conclude, technology evolves continuously. As a result, the Restaurant Point of Sale has further solved restaurant management issues for restaurateurs. In short, the restaurant management software has helped restaurants automate their operations. Further the restaurant POS seems to hold a lot more in the store for restaurant management.    

Certainly, physical inventory count is one of the significant tasks that retailers have to do. Further, this task can be really tedious at times. That is to say, physical Inventory Count requires time and effort. Moreover, this task requires closing the store for the time being. However, even if retailers do not take the task very fondly, still they have to fulfill this task. That is to say, retailers need to have a proper check of the inventory list and the physical availability of the products. Consequently, retailers are able to keep an eye on their stock levels and never be out of stock.

Physical Inventory Count Tips

Physical Inventory Count through Cycle Counting

Cycle counting is one of the most effective ways for physical inventory count. Further, this can be done weekly or daily, without any interruption in the store proceedings. Therefore if retailers have not tried this method yet they must follow cycle counting for physical inventory counts. This is doable and easier for retailers because this way this can count inventory partially. As a result retailers do not have to do extensive counting by shutting the stores. However, if retailers do not want to count their inventory through cycle counting, they can follow the below-mentioned tips which shall help ease their physical inventory count process.

Use Technology that helps you with Physical Inventory Count

The physical Inventory Counts are generally performed using pen and paper. That is to say, the employees note down the inventory on sheets and then add them to their system. However, this task seems tedious and effortful. Since this task is already done manually, therefore entering the data manually further becomes a headache for retailers. Therefore in case retailers are using a POS System or Inventory counting system, they should see if their system contains the inventory count feature as well.   

Physical Inventory Count requires Experienced and Wise Counters

“Choose the people responsible for “owning” the entire inventory process – including how product is organized and received. Look for trustworthy individuals who are analytical in nature and not intimidated by a little math.”

–Gordon Food Service

Trust and competence is very important when it comes to business matters. Therefore retailers should not assign the Physical Inventory Count”s task to any employee. Rather, this task should be assigned to experienced and trust worthy employees. That is to say, these employees will be aware of the company policies and Physical Inventory counts procedure. Moreover retailers also have the option to hire third party inventory counters. However, the third party inventory counters can be hired in case retailers do not have experienced employees and resources.   

Deciding the Timing is essential for Physical Inventory Count

Timing is essential in Physical Inventory Count. Therefore retailers should plan when to do the inventory count. However, this highly depends on retailer to retailer. That is to say, some retailers do their Physical Inventory Counts once a year, while some others may do it twice a year or even more often. However, whatever time of the year retailers choose, they should keep their employees prepared beforehand. Moreover, it is important to schedule the inventory counts after business hours.  

Store Map

Drawing a map can be very helpful for the physical inventory counts. That is to say, through the map retailers will be able to know the areas of the store where products are located. As a result, it will become easier for retailers to choose the areas and assign staff for specific areas of the store to count inventory. Consequently this will give retailers a better idea about the processing of the Physical Inventory Counts. Further the map can also help retailers have an accurate idea about how much inventory checking is done and how much is left.   

To conclude proper and accurate Physical Inventory Count is essential because

“A mismanaged inventory can lead to an unnecessary increase in the working capital. The excess funds could have been fruitfully directed to fuel the company’s growth initiatives or research and development efforts.”

–Laran Joseph

Certainly the POS System is way more than just a transaction tool. That is to say, technology has advanced drastically in recent years. Consequently, due to this advancement, POS data has also become more detailed and extensive. Therefore retailers have full control over their POS data. However, what they need to take care of is that they should utilize the POS data to enhance their business operations. Consequently, such retailers are the ones who are ahead of their times.

We shall discuss below the significance of the POS data and the ways through which retailers can utilize this data to boost sales.

Significance of the POS Data

Firstly the omnichannel is of great significance for the retail industry. However in the beginning businesses were not able to understand the significance of omnichannel, but now things have changed. That is to say, earlier retailers were not well aware of the omnichannel strategies that they could use for their business growth, but now they know how significant it is for their business growth and success.

Retailers are now concerned about making their customer experience extraordinary. Therefore to do that, retailers need to analyze the customer data by collecting it from various channels. However with the advancement in technology, this has become way easier. Retailers do not need to put extra effort to utilize the POS data for their benefit. Further by using the POS data, customers can make the experience of their customers extraordinary. Moreover the biggest benefit of omnichannel certainly is to provide better experience to customers. Consequently the better the customer experience the better the sales shall be.         

How to Use the POS Data to Boost Sales

Let’s see how retailers can use their POS data to boost sales.  

POS Data enables Accurate Inventory Counts

Many businesses are tracking inventories manually. Moreover some of the businesses are not tracking inventories at all. As a result, things can become really tough and difficult to handle. For example, retailers can lose their stock without having the knowledge because there are high chances of shrinkage this way. However with the POS data, retailers can save their business from loss because they shall have accurate inventory data. Further the modern POS System comes with the benefits several features that help retailers manage their business well, which in turn results in enhanced sales and profit.

Moreover it is through the POS data that retailers are never out of stock or overstock. In addition they can easily track the stock items and prepare beforehand for further stock. Certainly the automated POS function works best for retailers because it knows exactly when to reorder stock.  

Product and Customer Knowledge through POS Data

The POS data can also help retailers know their product insight. For example they are aware of the products that most in demand. As a result they can use this information to relate relevant products to customers while they shop or even in their marketing strategies.

Secondly retailers can have complete record of the customer data. Consequently retailers will have insight into customer demands and needs. As a result, this information can be used for future merchandise and marketing strategies because the customers too certainly appreciate brands that send them personalized messages.

Thirdly through the POS data retailers are also aware of the products that are being returned often. Further they can also detect customers who are serial returners. Moreover the POS Systems also make customer profiles which help retailers easily know their best customers.     

Employee Management through the POS Data

One of the essential features of the POS data is that it informs retailers about the employee performance. As a result, retailers are able to know about their best and worst employees. Consequently they can their rewarding strategies likewise. That is to say, they will know exactly which employees deserve promotion and which ones need extra motivation.

Conclusion

To conclude, retailers can perform many tasks apart from just handling sales through their POS System. That is to say, retailers can also have complete knowledge about the hours of the day and time that result in fewer sales. Moreover they can also know if they have enough staff members to cater to the customers in rush hours. Hence it is through the POS System that retailers can provide extraordinary service to their customers because without proper customer service retailers are most likely to lose sales.       

Certainly, dealing with Difficult customers is an issue that many retailers and businesses are facing. That is to say, the shoppers these days seem to be distracted and confused because of the availability of various brands. Further people are engaged in several other activities at the same time. That is to say, they have to remain updated on social media. Further, they might be receiving continuous mobile updates. Moreover, they might be busy in their life in general. All these factors reflect in a person’s personality, which in turn makes it tough for employees to deal with difficult customers.

Dealing with Difficult Customers

In this article, we shall discuss the ways that shall help retailers in dealing with difficult customers in a better way.

Dealing with difficult Customers requires Maintaining the Decompression Area

The store’s decompression area is of great significance. That is to say, it is the area that allows customers to adjust to the store environment. In short, “the first impression is the last impression.” Therefore retailers should think of their decompression zone as the first impression they shall give to their customers of the store. So, to keep the customers away from being distracted, retailers should keep this area as simple as possible. In other words, retailers should not keep many products in this area because firstly it will distract the customers. Secondly, there is a chance that these products will go unnoticed.

Moreover, retailers should also make sure that the baskets and carts should also be placed after the decompression area.

Good Customer Service

Employees should be aware that they should treat all customers differently because they are different. That is to say, different consumers expect different behavior from store employees. In other words, their preferences can be different. Therefore dealing with all customers alike is not a wise thing to do. Moreover, there might be some customers who feel distracted by the interference of the store employees. On the other hand, some customers might want the employees to help them with their shopping experience. No matter what type of customers retailers are dealing with, they should always greet their customers politely.

Relevant Content is very important for dealing with difficult customers

Retailers can get the attention of their employees by giving them messages that are relatable to and influential for the customers. This way is effective both with online and offline customers. When we say online customers, we mean gaining their attention through ads that are relevant to the customers. Also, in terms of regular customers, retailers can view their purchase history. Consequently, retailers shall be able to know which products to recommend to these customers.

So, personalization is a factor that helps customers focus more on the store and product. Moreover, it leaves no room for distraction.

Dealing with difficult customers becomes easier with the Use of Technology

Mobile phones are the biggest distracters for customers. Therefore retailers should come up with effective ideas that shall help use mobile phones to their advantage. For example, retailers can invite the use of smartphones by giving the option to the customers to buy from it. Consequently, this helps customers get fast payment processing methods. Other businesses are using smartphones and social media to promote their business. Further, the use of the POS System has also become mandatory to keep difficult and distracted customers happy.    

“Happy customers are your biggest advocates and can become your most successful sales team.”

Lisa Masiello

Conclusion

To conclude, customers seem confused and distracted while shopping as well, most importantly with online shopping. That is to say, people generally shop online at work or while doing household chores, etc. On the other hand, people in stores can also be distracted due to their children and pets. Therefore dealing with difficult customers becomes a major headache for retailers and employees. However, some of the distractions are hard to avoid, while some others can be prevented.  

Certainly there are vast numbers of Excessive Returns every year. Subsequently, there is loss of revenue. Therefore excessive returns is a serious issue that retailers are facing. On the other hand, returns can also be intentional. That is to say, some people are accustomed to returning products.

Effect of Excessive Returns

Certainly excessive returns are costly for retailers. That is to say,

1. Firstly retailers lose the sales.
2. Secondly, the item returned is either damaged or opened.
3. Thirdly this requires extra staff time and effort.    

How to Prevent Excessive Returns

Certainly there are no hard and fast rules when it comes to preventing excessive returns. However there are a few ways that retailers can follow to effectively handle and prevent excessive returns. Therefore retailers and brands need to ensure that they have clear return policies, delivered to the customers.

• Try and Test Facility to prevent Excessive Returns

Brands should allow customers to fully experience the store products. That is to say, store owners and managers should allow the customers to try the products. Consequently the consumers will be able to make a more profound decision regarding their purchase. As a result, this will help minimize excessive returns.

• Enhance Online Photography Skills & include details

When it comes to online selling, consumers are often confused about the images of the products. That is to say, at times the product they receive is different from what they purchased. Therefore brands should try to focus more on the quality of photography so that there is no confusion amongst customers. Further the details mentioned along with the product should also be clear and extensive. As a result of clear picture and description, there are fewer chances of returns. Moreover brands can also encourage customers to send them pictures while using the product, for example clothing, jewellery or any other product that retailers are selling. Consequently, this results in a more accurate customer idea about how the product looks like in real.

• Reduce Excessive Returns through Customer Feedback

Customer feedback should be an essential part of the return policy. That is to say, customers should be asked to provide feedback of the product they bought. As a result, this will help the other customers make informed decisions and have a clear knowledge of the quality and durability of the product.  

How to Handle Excessive Returns

There are many modern shoppers who buy the products just for fun purposes and when they are done with that, they return the product. However if retailers and brands apply strict policies of no returns, retailers are not likely to even return to shop from the store again. Therefore because retail and business is all about the customers so it is essential to keep them happy but at the same time not let the sales and revenue affect. Let’s see what the ways are through which brands can effectively handle returns.

• Use Excessive Returns as a means to Upsell products

In case customers return a product, retailers can offer them to choose another product from the collection. Consequently this will be a good reason to upsell relevant products. In addition, in case the customers intend to exchange the product with another one, brands can offer them other products too. However, brands can easily identify the serial returners through their POS Systems. That is to say, the POS System has the record of the purchases and returns. Therefore through this record, brands can identify the serial returners and consequently make strict policies for them.

There is a general conception that the Restaurant POS System is only used for accepting payments. Further businesses use the Point of sale system for tracking inventories and managing the restaurant well. However, there are several other uses of the Restaurant POS System that businesses are unaware of.  

However, restaurateurs need to understand that a good POS System can do much more than that. A point of sale system is beneficial and effective in managing restaurant operations. Further, the point of sale system contains tons of essential information such as inventory details, customer and sales data, employee scheduling, etc. Therefore through proper use of POS System, restaurant owners can handle their customers as well as their restaurant effectively. Moreover through effective knowledge, restaurateurs can reduce expenses and increase sales and revenue.

Ways to Increase Revenue with Restaurant POS System

Following are a few ways that restaurateurs can follow. As a result, they shall be increase revenue through their POS System.

Restaurant POS System optimizes the menu

Retailers can use the Point of Sale System to make the restaurant menu effective and advanced. That is to say, the point of sale system has a clear insight into the customers and their demands and needs. Because the system tracks the customers orders each day, therefore they know all about the individual customers. Further, it clearly informs the restaurant owners about the items customers demand and which items they do not like. Therefore this way, restaurant owners and managers know about the items that are popular in the restaurant. As a result, they can ensure that such items are available in the restaurant.     

Effective customer relations through Restaurant POS System

A restaurant point of sale system can be used to enhance the customer relationship. That is to say, with the point of sale system restaurant owners can track the purchases of the customers. As a result, the customer information is also saved along with the purchase information in the Point of Sale system. Therefore managers and restaurant owners should ensure that they take the customers email addresses as well along with other contact details. As a result, managers and restaurant owners can contact the customers through emails. Further, they can send them discounts and other updates regarding the restaurant and their favorite dishes. 

Restaurant Promotions

The Restaurant Point of Sale system can also be used to create promotions. In other words, a point of sale system lets managers decide which items to choose for the promotion menu. Further, it also helps decide cross item promotions. Moreover, the restaurant point of sales system also helps make loyalty programs for regular customers.

Marketing aspect of the Restaurant POS System

Certainly, the restaurant pos system can also be used for restaurant marketing as well. That is to say, it helps drive traffic and sales to the restaurant. In other words, the promotions and discounts can be printed on the receipts. As a result, restaurant owners can effectively implement their marketing strategies through the restaurant POS System. Further, the restaurant POS System analyzes the promotions that resulted in enhanced sales and revenue. So managers and restaurateurs can focus more on such marketing strategies and promotions.  

Restaurant POS System Helps determine the High revenue Days of the Week

The Restaurant POS system also determines the best days for business. That is to say, the restaurant Point Of Sale system informs the owners about the best and worst days of the week. As a result, managers will be able to make strategies for the days that are low on sales. For example, offering promotions to customers. 

Inventory check and reducing shrinkage

A restaurant Point Of Sale System helps reduce shrinkage and monitor inventories. As a result, managers are able to detect the misuse and waste of items from the inventory. Certainly, it is not possible to track inventories manually because it becomes difficult for retailers to keep track of each and every kitchen item. Moreover, this is time-consuming and effortful. As a result of the automated inventory check, restaurateurs can effectively reduce shrinkage.   

Conclusion

To conclude, choosing the right Restaurant Point Of Sale System is effective and beneficial for the restaurant. That is to say all points of sales systems can place orders and accept payments. However, a restaurant POS is way more than that. Therefore restaurant owners need to choose a POS system that helps them increase their revenue as well. It should not just provide ease to the business owners but also should be beneficial and productive.      

A properly planned Retail Store Layout is very effective to increase customers and enhance sales. Therefore in case retailers have not paid attention to their Retail Store Layout in a while, they must start working on it. In this article, the Teranoid team has come up with some effective Retail Store layout tips that retailers need to implement in their stores.  

Implement Appropriate and Effective Retail Store Layout Plan

There are different kinds of Retail store layout and floor plans. Let’s discuss a few of the retail store layout types. Firstly, there is the straight floor plan. As the name suggests, the straight floor plan places the shelves in a straight order. Further this layout plan focuses more on convenience than beauty and décor. That is to say, it makes the items reachable to the customers. Moreover the store layout is the simplest and most economical of all. However there are other layout plans as well such as the loop floor plan, Angular plan, geometric and free flow plan and several others. Therefore retailers can decide which of these Retail Store Layout plan best suits their business.

Consider the Customers while planning Retail Store Layout

Retailers should monitor the way the customers move in the store. Consequently retailers will be able to know the direction that customers turn towards as they enter the store. Therefore retailers can design their retail store layout according to their customers demands and wants. For example, retailers can place their popular products in the direction where the customers turn. Therefore retailers should analyze their store and see if it is corresponding to the customers’ needs and desires.   

Floor mapping for Retail Store Layout

Mapping the floor is also a significant layout tip that helps retailers immensely. Therefore it is through the paper map that retailers are able to view the store’s layout properly and work on the areas that need improvement.  Further retailers will be able to know how the traffic flows and the place where the products should be placed. Moreover it is a lot easier to move the products in store by following the map. Above all, it has become very easy these days to make maps through floor map tools.   

Focus on the Decompression Zone

Certainly, retailers should not place their essential products in their decompression zone. In other words, the decompression area of the store is the one where the customers adjust to the surroundings of the new store. As a result, the shoppers seem distracted. Therefore they must lose focus and probably will not notice the items that are placed in the very beginning. Therefore retailers are suggested that they keep this place simple and with very few items.

Adequate Space in the Retail Store Layout Plan

It is essential that the store’s cupboards and fixtures should have adequate spacing so that customers can move freely in the store. Further, it makes the store look attractive. Moreover, it is through ample space that the products are given value by the customers. That is to say, the products placed in the form of a clutter are not noticed the way individual products are. Therefore retailers need to take care of the fact the customers do not bump into each other and with the shelves and fixtures. As a result, consumers get distracted and irritated which results in loss of sales and customers.

Speed Bumps

Speed bumps are meant to slow down the speed of the customers in the store. That is to say, the purpose of these speed bumps is to get the customer attention towards certain products of the store. This includes attractive displays. Further, these speed bumps can also set the customers in motion. For example, some form of activity that encourages them to participate. Therefore retailers should implement the speed bumps in their store to grab customer attention towards products. For this purpose, firstly retailers should focus on lighting. In other words, lighting is great to grab customer attention. Therefore it is one of the most effective ways to get customer attention. Secondly, there should be enough speed bumps in the store.

Provide exceptional Experience

When retailers design the store layout, retailers should ensure that their store layout provides exceptional experience to their customers. That is to say, not just the store display matters but also the customer experience is equally important. For example, retailers can spare a part of the store for testing products or providing space to sit and relax.    

To conclude, retailers should revamp their stores if they have not focused enough on their store layout for a while. Philip Rist has rightly said;

“Shopping is a sensory experience. People are subconsciously recording things like the layout of the store, the lighting, whether the aisles are overflowing, whether the prices are clearly indicated and how easy or difficult it is to find a product every time you visit a store.”