Month: February 2020

Point of Sale Marketing

By point of sale marketing, we mean enhancing sales at the POS area. Therefore there are several stores that enhance their sales by leading customers towards purchasing at the Point of Sale. In other words, retailers can enhance their POS displays. That is to say, they can keep smaller and relevant items there that are easy to grab and eye-catching for the customers. Further, effective paths can also encourage customers to buy. That is to say, an essential element of the point of sale marketing is to create attractive paths. Further, these paths should contain displays holding useful and appropriate items.

What to consider while implementing Point of Sale Marketing     

In order to implement Point of Sale Marketing, retailers need to enhance their marketing skills. Although it seems simple to create displays at checkout counters. But it requires effective planning to implement the right way to attract customers towards purchasing at the POS area. In other words, retailers need to engage their audience. Further, they also need to create their displays in such a way that attracts and persuades customers towards shopping. In order to help retailers enhance their point of sale marketing skills, retailers can follow the following tips. These shall greatly help them to encourage their customers to shop from the POS displays.

Think of Attractive Ways to Display Products       

Retailers should think of ways that will present their products attractively. In other words, the product should be placed beautifully that catches the attention of the customers. That is to say, they need to make sure if the product should be hanged or placed on the display. Therefore retailers should analyze all the aspects of the product before planning to display the product. In other words, the product must be visually attractive because that is the first step towards grabbing customer attention.    

Easy Accessibility; an effective Point of Sale Marketing Technique

While displaying the products, retailers should place the products in such a way that they are accessible and in reach of the customers. That is to say, the item should not look overcrowded. Certainly, the space near the POS will be limited. Therefore retailers need to be very particular about the products they shall place in the POS area. That is to say, they should be able to place as many products as possible while taking care of the fact that the products are in reach of the customers.

Point of Sale Marketing requires Appropriate Placement of the Products

Placing products is very important. That is to say, retailers should be able to easily restock new products. Further, they should be able to clean up space easily. Therefore for this matter retailers should ensure that the design and set up of the displays have enough space. In short, the Point of Sale marketing should be such that it should be able to hold the essential and required products. Moreover, it should also be easy for the employees to restock and clean the displays.

Designing of the Point of Sale Marketing Displays

In most cases, the customers are mostly in line. But retailers need to plan an effective display and design that encourages customers to stop and purchase the products. In other words, retailers should create bold and attractive signage and imagery that is also the cause of leading customers towards purchasing.   

POS Displays for Point of Sale Marketing

Below we have mentioned a few POS display ideas that retailers can benefit from.

Counter Displays  

The space on the counter is most effective when it comes to displaying Point of Sale Marketing items. However, retailers need to keep in mind that they do not overcrowd the counter displays. In other words, these displays should not create hindrances in the customers’ shopping experience. Further, the option should not be immense. That is to say, retailers should not give so many options to the customers that they are unable to make a choice as to which product to buy. Further retailers should ensure that the counter is not causing a hindrance between the customer and the employee’s communication.

Standing Displays

Standing displays is a great option to draw the attention of the customers. For example, if retailers have stocked any new product in the store, they can place them on the standing displays. Further, any new book or monthly magazines that the store offers can also be placed on these standing racks.

In addition to these, there are several other ways of placing displays. For example, having a separate counter that presents samples to customers. Therefore, retailers should not stop promoting sales once the customers are in the store. That is to say, the POS sales persuade the customers at the last minute to purchase items that they might have forgotten or are in need of but had not realized.     

The summer season is on the move. Therefore it is a good time for the tourist industries to flourish. On the other hand, retail sales face a great setback due to the seasonal change. But retailers should not be dispirited. That is to say, they should not think of this state as the fixed state of retail in summers. No matter if the retailers have a brick and mortar store or online; retailers can enhance their retail sales by adopting a few summer boosting techniques.   

Retail Sales demand Organizing Summer Events

Everyone loves parties. In the same vein, customers are also in for parties. Therefore retailers need to create events that will attract customers and increase retail sales. That is to say, think of summer ideas, for example, organizing pool parties, offering cold drinks, etc. Further retailers should promote their products at this event. That is to say, one of their employees can display the use of the products and inform customers about its advantages. As a result, this helps in creating brand awareness.

Secondly, it draws customers to the store. Thirdly it creates a sense of loyalty among the customers. Therefore it is beneficial if retailers hold summer parties once a month. As a result, it will help retailers expand their business and increase retail sales. Further, these summer events are great for introducing new products and getting rid of old products. However, if the customers do not buy products during the event, there are chances that they shall buy later.

Tourist Promotions; Effective way for Retail Sales

The summer season is a good season for tourists. Therefore retailers should plan their summer strategies keeping in mind the tourists. Firstly, retailers can strategize to promote their store to tourists. Secondly, they can team up with tourist companies. In other words, they can offer them discounts. Further, there are tourist agencies that cite the name of places and stores that tourists must follow. Therefore retailers should make sure that they are enlisted in the name of the stores and places that the tourists must visit. Moreover, retailers should keep their presence active on social media. It is another effective way to draw tourist attention towards the brand.  

Increase Retail Sales by Attracting Foot Traffic

 Foot traffic increases during the summer season. Therefore retailers should focus on promoting their brand where it will reach the customers’ attention. For example, one effective way to do this is to promote store products outside the store. That is to say, retailers should promote their products outdoors by placing them on tables and racks. As a result, this will draw the attention of the passers-by. Consequently, they shall visit the store to view the products. As a result, it shall help increase retail sales.

Limited Time Summer Offers

Certainly, it is the right time to offer limited products to clients. That is to say, the summer products should have a limited time offer. In short, all retailers can promote seasonal products such as t-shirts, cups, etc. Therefore retailers need to be creative and quick in implementing these limited-time offers. In other words, they should create a buzz that if the buyers will not be quick to purchase, they are more likely to lose the product.  

Hold Competitions

Certainly, customers are an integral part of the business. Therefore retailers should encourage them to take part in the making of seasonal products. That is to say, they can submit the designs that they want to see on the products. Further, those who take part in the contest should be rewarded with discounts. Consequently, this not only helps with maintaining loyalty with the brand. Further, it helps retailers get an idea about what the customers like, demand and expect from the seasonal products.

Certainly, everyone likes gifts and discounts. Therefore that is the way to persuade customers to shop. In other words, by offering them discounts and giveaways, retailers can persuade them to shop. Further, the goal is and should be to promote the brand’s name. Therefore the reward offered should be related to the store and must promote the brand. Moreover, this can be an effective way to get rid of the old and surplus inventory.

Unique Customer Experience helps with retail sales

While it is an essential part of retail, creating a unique customer experience should be more focused during the summer season. In other words, customers return to a store due to the experience that it offers. That is to say, the customers not only like the product but they also value the experience retailers offer. For example, retailers can create a nice and vibrant ambiance that enhances their shopping experience. Further retailers can offer free Wifi to their customers. Moreover, they should have a Point of Sale System that fastens the transaction process and provides convenience for the customers. These are just a few examples of how retailers can provide a unique and extraordinary experience to their customers.   

Retail Store Tip

Although it is better if the customers are provided with quick and hassle-free retail store experience. However, some retailers focus more on enhancing the customer experience by following an effective retail store tip. That is to say, they keep customers more in the store and make them feel like the store’s family and not as a customer who is there to purchase. That is to say, not all customers are speedy in terms of shopping. In other words, there are shoppers who want to invest their time in the store that they shop from. Therefore retailers need to know certain retail store tips that help them keep their customers stay in the store for long.  

Therefore retailers need to create such in-store experiences that encourage customers to stay in the store. In other words, the longer the customers stay in the store, the more chances are that they will buy from the store.

Retail Store Tips for Retailers to make customers stay in their store for long

The Teranoid team has come up with a few effective retail store tips that shall help retailers encourage their customers to stay in the store for long.

1^ST Retail Store Tip: Create Interesting and Unique Customer Experience

Retailers should not just focus on sales. In fact, they should also allot some section of their store for creating an interesting and unique customer experience. For example, retailers can allot a section of their store for offering sample products. Further, retailers can also make a separate fun area in their store. Consequently, these fun and entertaining areas in the store will help customers enjoy some time during shopping. Therefore retailers need to think as to which ideas they can implement in the stores so that their customers are not just fascinated but also enjoy the shopping experience. Further, retailers should understand their customers and their likes more so that they have an idea about what sort of interesting experience they need to create for the customers. 

2^nd Retail Store Tip: Create walls that offer Customers to take Pictures

In the modern world of social media, people are always in for capturing photographs. That is to say, people prefer visiting places that provide good opportunities and a place to take pictures. Therefore modern shoppers share their daily experiences on social media. So, when they visit stores that have decorated a section of their store specifically for photography, customers will be more than happy to visit such stores. Therefore retailers should see if they can offer similar setup to customers in their store. As a result, they shall be able to not just take pictures but will also share them on social media which in turn will promote the store.    

3^rd Retail Store Tip: Educate the Customers

Retailers should educate the customers by acquainting them with the store products. For example there are makeup stores that offer samples and assistants that help them test the product. Moreover, they also educate the customers regarding relevant products and provide them with comparison as well. As a result, retailers and employees get to know the customers better while conversing with them. Further, retailers can also offer classes to their customers. As a result of the classes, there are more chances that the customers will buy the product that they are being educated with.    

4^th Retail Store Tip: Serve Snacks and Beverages

Serving customers with drinks and snacks is another retail store tip to keep them stay longer in the store. However, retailers should make sure that they should not overdo when it comes to offering food and drinks to their customers. Simple drinks or juices are good enough to serve to the customers.

5^th Retail Store Tip: Provide Mobile charging Facility in the Store

Another effective way to keep today’s generation engaged in the store is to provide charging stations in the store. As a result, retailers will be able to stay in their store for long. Further, the charging stations should have space for the customers to leave their phones there while they wander around. Further, this results in consumers shopping from the store while their phone is being charged. Of course, they would not just sit there and watch their phone get charged. Certainly, they would prefer to pass their time in something and the best option for them at that time will be to explore the store and its products.      

Conclusion

To conclude, there are both types of customers. Firstly those who prefer a rapid shopping experience. Secondly, those who prefer a more relaxed way to shop. Therefore retailers should be able to cater to both these types of customers. That is to say, they should create a balance between the two and satisfy both types of customers.

Retail Store Design Ideas

Certainly, humans get attractive towards visuals. In other words, most part of the brain that responds to the information comes from what we see. Therefore if retailers want to get customer attention, they should make their stores visually appealing. That is to say, effective retail store design ideas count a lot. Further, if retailers are running brick and mortar stores, they should plan and implement retail store design ideas in such a way that enhances sales. This is exactly what we shall discuss below. In short, we shall discuss the retail store design ideas that retailers can implement in their stores. As a result, retailers will be able to draw customer attention to the store and its products.

Retail Store Design Ideas that Retailers can Implement

The Teranoid team has come up with certain retail store design ideas that retailers should follow to get more customer attention and provide a great environment and service to the shoppers.

“You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you wanna be there.”

–Howard Schultz (Chairman and Chief Executive Officer of Starbucks)

Create Extraordinary Customer Experience through effective Retail Store Design Ideas

Retail is not just about having the products in stock. Rather it is about creating an extraordinary experience for the customers. Therefore retailers should think about the experience customers would want to have, before planning retail store design ideas. Consequently, retailers shall be able to come up with such ideas that enhance the customer experience.

Store Layout

Certainly, retailers want to make their most appealing parts of the store visible to their customers. Therefore retailers need to make sure that they know the route customers will take when they enter the store. Consequently, retailers will be able to plan their store design strategy accordingly. Moreover, retailers should make their own strategies to lead the customer traffic the way retailers have planned their store layout. In addition, retailers should invest in foot traffic tools. As a result, they shall be able to know how customers move in the store and which areas grab their attention more.

Successful Retail Store Design Ideas include not overstocking the Entrance Area

Retailers should try to avoid placing loads of products at the entrance. That is to say, retailers should give customers some time to be comfortable after entering the store. Therefore placing many products at the entrance of the store becomes unnoticeable by the customers in most cases. However, retailers should place a few products at the entrance. Further retailers should place the shopping baskets and carts ahead of the decompression zone.      

In-store Breaks

There is a possibility that the customers will skip some areas of the store in case the retail store has similar-looking aisles and racks. Moreover, long aisles are not an ideal situation for retailers to implement in the stores. Therefore retailers should implement visual breaks between the aisles. These breaks shall vary from retailer to retailer. For example, retailers can have displays, signboards, touch screens that educate customers in some way, etc. Consequently, these store breaks attract the customers and keep them away from boredom and getting tired. Therefore retailers should try to implement such breaks in their stores. Consequently, this helps customers to view products more attentively.   

Central Point in Stores

Certainly, it seems ideal that the customer attention is drawn towards all the products of the store. However, it is important that there should be one focal point in the store. Consequently, it draws customers more towards the product and the store. Therefore retailers should try to implement focal points in their store. Hence, retailers should pick one aspect of the store that they need to draw customer attention towards. Therefore retailers should have one focal point in mind before designing the retail store layout.

That is to say, retailers should think of one of the areas of the store as their focal point. Further, they should arrange the lights and other products that help focus on this central point. Consequently, it will help in drawing customer attention towards the focused products. Moreover, once they get their attention, there are high chances that they shall check the items placed around the focal point.

Retail Store Design Ideas include creating Enough Space for Customers to Walk

Certainly, retailers should keep adequate space for the customers so that they walk freely. In other words, the store space should not be such that customers find it difficult to move around in the store. Further, there is a high possibility that shoppers instantly stop buying once they are bumped from behind. Consequently, this results in losing customers and sales. Therefore what retailers can do is tidy up the spaces that are assembled roughly. Further, they should adequate room for the customers so that they shop easily and without distractions and disturbances.

Moreover, this encourages customers to appreciate the products because they are not disturbed by any other factor. In addition, this makes customers think highly of the store because of its successful planning, organization, and implementation.

Certainly the Point Of Sale System is very effective when it comes to advancement. However, with the passing time, the POS System Features are advancing more. In other words, the Point of Sale System is progressing immensely. That is to say, it is providing convenience and flexibility to retailers worldwide. In short, the POS system features have drastically changed the business world. To clarify, it has supported the businesses immensely. Most importantly, from cash registers to iPad and Mobile POS Systems. This huge transition in the business world has not just helped businesses with various enhanced POS system features, but it has also helped them to keep their transactions and records in one place.  

Enhanced POS System Features

The Point of Sale System manages business operations online. Because of online business processing, businesses have the potential to grow rapidly due to the quick processing of operations. Further, businesses can simply automate their operations. That is to say, instead of importing the data on to the spreadsheet, they can save their time by automating operations.

Point of sale System comes with a sales tracking feature of online and offline transactions. Further the modern POS System features help manage the financial record and the inventory information under a single unit. Consequently, this helps retailers manage their customer and sales information as well as the product information simultaneously. In other words, businesses do not have to go through various reports on separate systems.   

Mobile POS System Feature

Due to the modern age, the majority of the customers do not use cash. That is to say, they use credit cards and other cashless modes of payments. According to Finance Magnates, the use of cash will be extremely less till 2025. To clarify 75% of consumers will use cashless payment modes instead of cash. Therefore based on this statistic, businesses should consider implementing mobile payments.

It is through mobile payments that the employees can accept the payment of customers just through the use of an internet connection. Moreover, this gives customers the freedom to pay through their choice of payment mode. However, businesses do not need extra and heavy machinery for this. Further, it does not require extensive customer training. To clarify, it simply needs a card reader device. Moreover, there are options through which the customers can pay directly from their mobiles. As a result, this has immensely simplified the payment methods for customers.       

How POS System Features Manage Customers Effectively

CRM integration is one of the most effective POS system features that modern POS Systems are offering. Further, the previous POS Systems could only give information based on customer behavior. On the other hand, the modern POS Systems offer retailers and business owners to see which customers are the most loyal and are giving maximum sales to the business. Further, this feature allows businesses to keep customer details, purchase history and make market strategies accordingly. Consequently, this greatly helps in improving customer relations.

Big Data

Big data is not just for big companies. That is to say, small businesses today have easy access to big data through their POS systems. Moreover, it is one of the most effective POS system features that it allows businesses to get valuable information from POS transactions. As a result, this helps businesses make effective business decisions. Modern POS System comes with effective features such as data reporting that helps business owners understand the progress of the business. Further, it helps make future strategies to further enhance the business proceedings.       

Enhanced Security POS system Feature

Because of continuous growth in the technological field, the security feature of the Point of sale System also requires growth and advancement, most importantly in its security feature. Due to IoT (Internet of Things) connectivity of the Point of sale system with the other devices has become mandatory. However, it is due to the IoT, that these systems are becoming more prone to hacks and breaches. Therefore there is a continuous threat that the point of sale system can be easily hacked. Hence, it is important that business owners secure their business and customer data.

Further, they should be able to combat security threats. Therefore for this purpose, businesses should keep updating their Point of sale systems with the latest updates. Secondly, they should have strong passwords, antivirus programs and should be able to detect any unauthorized activity. In addition, they should limit their POS access so that even the employees are not able to access the POS System except for processing client purchases. Moreover, the POS System should ensure the security of the customer data as well.               

Conclusion

Certainly, POS Systems are supporting the business industry immensely. That is to say, in restaurants they allow users to search menu items, process orders online, track the menu items that are selling well and also keep employee records. These are just a few of the features that the POS System is offering to the restaurants. However, the POS System offers several other enhanced and helpful features for all types of businesses. Further, it is impacting the entire business world more and more with its continuous advancement.    

Customer Loyalty?

Certainly, retailers want that their customers are happy with their brand and services. Further, they also expect and want that the customers return to their store and buy again. Therefore customer loyalty is very effective for retailers and their businesses. In other words, it is easy for the employees and retailers to sell to the loyal customers. Moreover, in case the customers really like a brand, there are chances that they shall recommend the brand to other people. But how can retailers build retail customer loyalty? Loyalty Programs is one of the ways through which retailers can build customer loyalty amongst their customers. However, this is only a component of the entire retail customer loyalty procedure. In short, retail customer loyalty stems from having real and cordial retail customer relations. Below we shall discuss how retailers can build these effective relations with their customers.

Retail Customer Loyalty demands knowing the Customer  

Certainly retailers need to understand the type of customer they are catering to. That is to say, customers are loyal to such brands that understand their needs and wants. Therefore retailers need to make sure that their brand is satisfying customers and fulfills their demands and needs. So, the language of the brand should speak to the customers and show how much they care for their needs. Moreover, the store should contain such products that the customers can relate to.

So, achieving this requires knowing well the target audience. Therefore retailers should try to get to know their target customers as much as they can. As a result, retailers shall be able to create the best marketing strategies. Secondly they shall know which products to keep in the store.

Being Socially Active is essential for Retail Customer Loyalty

CSR counts a lot when it comes to attracting people and building customer loyalty. In the same vein, retail customers are attracted to companies that indulge in social activities. Therefore retail companies should be kind and have a good and meaningful purpose apart from just selling. However, companies who want to create customer loyalty through CSR do not necessarily have to be over the top to be socially active. That is to say, retailers can be simply humble and decent with their services. In other words, retailers should implement practices such as decency and morality in their stores. For example, there are brands that lose their reputation because of indecent activities in their stores or offices, such as harassment, immodest and bad behavior etc. As a result, these companies face loss of customers. Consequently, they are not able to build Retail Customer Loyalty.

“If people believe they share values with a company, they will stay loyal to the brand.” 

– Howard Schultz

Uniqueness is essential to build Customers Loyalty

Certainly the company should have a unique face and voice. That is to say, if retailers will be the same as the other companies in the store, they shall not be able to make a mark on the customers. Therefore retailers should ensure that they recognize their unique traits and enhance them further. Moreover, they should use their uniqueness to build retail customer loyalty.        

Adopt the Omni channel practice to build Customer Loyalty

Exceptional retail experiences also constitute in building retail customer loyalty. That is to say, when customers are provided with good customer experience they return to the store more often. Further there is also high chance that these customers will talk about their experience with other people.

So retailers need to understand the ways through which the customers shop. That is to say, in today’s world, customers prefer buying through various channels. Further the mode to buying has also changed. To clarify, there is also great possibility that customers prefer buying online. As a result, retailers should implement omnichannel strategy in their store. In other words, retailers should keep their presence active on all social media channels. As a result, it will give customers the choice to buy from their desired mode. Moreover, it shall become a way to increase sales and build retail customer loyalty.

Customer Loyalty and Rewards Programs

Certainly the loyalty programs are one of the most significant components in building retail customer loyalty. That is to say, the brands that have loyalty programs for their customers are more likely to receive their customers more often. Therefore retailers should keep in mind a few aspects that shall help them build effective retail customer loyalty programs.

Digital Loyalty Programs

Firstly retailers should try to eliminate loyalty cards. In other words, they should try to make digital loyalty program options for example, POS based loyalty programs and mobile based loyalty programs. To clarify, retailers should implement loyalty through their POS Systems. As a result, it shall provide convenience to the customers and create loyalty amongst them.           

To conclude, retailers need to provide extraordinary customer service to their customers every time. This shall eventually build loyalty amongst the customers for the brand. 

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” 

– Kevin Stirtz

Retailers must be aware of the retail apocalypse. Further, it is expected that the brick and mortar stores will face a setback and the e-commerce will rule the retail world. However, while online shopping is popular, brick and mortar shopping too is not completely diminishing anytime soon. Therefore the industry has a lot of retail business ideas for retailers who plan to do their business in time. So, for those who are planning to enter the retail world, it is the right time to do so.

Retail Business Ideas

Certainly the best ideas for businesses come from exploring ones interests and passion. Further, market demands also help beginners in choosing the right business for themselves. In short, a good business should be such that caters to the requirements of the customers. Further it is essential that it is of interest for the business owner as well. Therefore the Teranoid team has come up with several retail business ideas that shall help newcomers adopt and get new retail business ideas.

Unique Retail business Ideas

In case retailers are confused as to which business to begin with, they can try combining two products together. For example, having a combined piercing and jewelry store. Moreover, there can be several other such ideas that help cater to different types of people simultaneously.

Retail Business Idea: Men’s Salon and Spas

The male grooming industry is expanding rapidly and is expected to grow more in the coming years. A good idea for retailers is to provide an exceptional experience in their salons and spas. Further retailers can offer grooming and consultation services. Moreover, retailers can offer their clients to touch and smell the products that they intend to use on the customers.

Health Industry retail business idea

This is another productive idea when it comes to opening a retail business. That is to say, people care about their wellness and health. Therefore they do not hesitate in investing money on health. For example, gym memberships, tourism etc. Therefore retailers can adopt a business that provides health related products or services to people. Moreover retailers can also prove how their products and services are different from their competitors and how they care about the clients’ health and wellness.

Mobile Food Trucks

Mobile food trucks require less investment as compared to opening a restaurant. Further this business is highly popular and is increasing to make its mark. Moreover, it can cater to wide range of people belonging to various areas because of its mobility feature. In addition, another benefit of food trucks is that it is not restricted to one place or area. That is to say, if the business does not do well in one area, they can always change their location and see which areas respond to their business more.  

Mobile Boutiques

Mobile clothing boutiques is another good option for retailers. Just as mobile food trucks are popular and doing well, in the same vein the mobile clothing boutique can also be as effective as the mobile food industry.

Turn online store to physical stores

Retailers who already have an online business have the opportunity to expand their business by having a physical store. Therefore retailers first need to analyze the area that has their maximum amount of customers. Further, retailers also need to analyze the availability and response of brick and mortar stores in that area. However, if retailers are doubtful to take this huge step, they can first try pop up retail. 

Feminist related Business Ideas

Companies and brands that support a social cause are more popular among consumers. That is to say, customers are more loyal and develop trust easily with companies that they can relate to and that are involved in meaningful causes. In today’s world, the feminist brands are gaining popularity. People generally are quite emotional regarding feminism. Therefore they are also very active when it comes to supporting such causes.

Retail Business Idea to have Unique Products

Certainly, consumers are in look for unique products. Therefore if beginners have any such ideas, it is the ideal situation for them. Further, the brick and mortar stores have the perfect space and displays to showcase these products. Consequently, consumers are attracted towards these special and distinctive products.

Having a Business Partner is Beneficial

It is beneficial and affective that retailers should have a business partner before they plan to start their setup. Further there are fears and confusions involved regarding the new business. Therefore having a retail partner greatly helps with handling difficult tasks. Moreover, there shall be more brain power which consequently shall help gain more powerful and productive ideas.       

“The most difficult thing is the decision to act, the rest is merely tenacity.” ― Amelia Earhart

Retail store managers have a great responsibility. That is to say, the handling of the entire retail store is dependent on retail store managers. Therefore having effective retail operations is an art. That is to say, they play a significant role in the successful running of the business. Because of business expansion, there are many retail operations that the managers have to deal with. In this article, we shall discuss how retailers and managers can effectively manage and control retail operations.  

Retail operations require motivating the Staff foremost

One of the most important retail operations is to manage the retail staff effectively. That is to say, it requires motivation and encouragement for employees. Moreover, this is very significant because of the high turnover rate in retail. So, retail store managers can play a productive role in reducing the number of turnovers.

Recruitment process

Therefore firstly managers should be wise while recruiting the retail staff. Consequently, retailers will not have to face employee turnovers at a later stage. Therefore, retailer should make sure that the employees they are hiring are perfect for the business and its environment. Further retailers should analyze the potential of the employees they are hiring and whether they shall be able to handle challenging work situations.     

Onboarding

Secondly, retailers need to ensure that after the recruitment process, the retailers must ensure that the employees are working effectively. Further, the retailers should train their employees regarding effective management of retail operations. For example, training employees on sales and managing displays and products. Further, if retailers are using technology in their stores, they should train their employees on how to use it. For example, training them to effectively use a POS System.  

Managing Retail Operations

Retailers and managers need to continue to monitor the staff. That is to say, retailers should engage with the staff more even after their recruitment process. For example, they can set goals and receive continuous updates from employees about the status of goals.   

Retail operations also include managing your staff well. By that, we mean listening to them and make them comfortable in their workplace. In other words, see if the staff has any problems. Further, managers should also encourage them and listen to their ideas and suggestions. Moreover, retailers should recognize the employees’ strengths and weaknesses and should treat them accordingly.

Running Smooth Retail Operations

One of the most significant ways to run smooth retail operations is to stay in stock. That is to say, reducing shrinkage and taking loss prevention measures in time highly affects the smooth running of retail operations.

Preventing Theft and Robbery

This is one of the significant causes of losing sales. Therefore managers should implement effective security measures that help in managing theft issues. For this purpose, retailers can use anti-theft devices, effectively handle robberies and theft and several other activities that help mangers run their retail operations smoothly by handling theft and shoplifting.

Use the Right Tools for effective running of Retail Operations

Many of the retail operations issues can be resolved by choosing the right tools for business. That is to say, retailers should choose the right inventory management software and POS System. Consequently, this affects the smooth running of the business. Further managers need to keep a record of the items that are popular are selling fats through their POS System. Moreover, they can plan marketing strategies that help create brand awareness and boost sales. With the help of advanced gadgets, retailers and managers no more need to calculate data and do processing manually.        

The managers should be skillful and active because the entire retail operation depend upon their credibility and the ability to control the store effectively.

“Today, people in loss prevention need to have skills in finance, inventory control, accounting. They really need to understand the retail operations thoroughly.”

–Paul Lang  

Trends in the retail point of system industry keep evolving with the advancement in time. Further, retail trends have greatly changed in the last two decades. Moreover, Due to technological advancement, customer expectations have also changed. This article highlights the prevailing trends in the retail industry regarding retail point of system.

Customization in Retail Point of System

Certainly, in Retail Point of System, having unique product characteristics attract more customers. In other words, people are fascinated and inclined to buy products designed specifically for their needs. This is a very distinct feature as it enables customers to stand out amongst others. That is to say, this is what people are looking for; uniqueness. Hence it greatly helps companies grow.

Visual Search

Another most advanced retail trend is finding the desired product by simply clicking a picture. That is to say, products or similar products can be identified online and customers can get the desired results. Therefore, for the implementation of this trend, retailers need to get their visual devices updated. It is becoming common rapidly as it is the most convenient way to reach customers.

Omni-Channel

Buyers use various platforms to shop. Hence Omni-channel commerce is a regular practice amongst retailers. Therefore retailers need to keep all shopping platforms open to the customers. Depending on mood and circumstances, customers shop digitally and physically. Hence retailers need to be responsive and vigilant.

Small-format Stores

Small-format stores are meant to target specific groups of people residing in specific areas. Therefore companies need to research well about the demands and likes of people. Consequently, this leads retailers to small-format stores. Hence, the products offered are selected specifically based on client demand. That is to say, the trend of establishing small stores with selected products helps retailers market and sell their products more effectively. Just as white is the new black, similarly small is the new big.

Beacons

Retailers need to use beacons. Through the radio signals, the beacon is detected by mobile phones. In short, when the customer moves in the store, the beacon records their essential details regarding product choice and purchase. As a result, this enables notifications on their mobile devices. When the customer walks by a department, beacon alerts them with the sale on their mobile phones. Certainly, the data collected on beacons is valuable to retailers as they can keep a record of client demands and purchases. Consequently, it enables retailers to advertise accordingly.

Smart Displays

Through smart mirrors, clothing can be superimposed on the customer’s image in front of the mirror. As a result, this acts in place of a changing room. The smart mirror allows the customers to view themselves wearing those items in the mirror without physically trying them on. Hence, through this, retailers are able to get an idea about the most tried and bought items.

Auto checkout

We have experienced the use of automatic checkout for years now. The recent Retail Point of Sales System trend is that the scanner automatically scans the items as soon as the customer leaves the store. The total amount is charged into their account. Amazon has such stores that identify the customers as soon as they enter the store and prepare their bill without scanning the items. They automatically charge customers. This clearly indicates that future payments will have no queues and checkouts.  

Voice-Search

Voice-Search is a retailer trend that is evolving. A well-planned voice search strategy leads to beneficial retailer outcomes. The voice assistant is a useful technology that is not meant to come to its end any time soon. It plays a vital role in the retailing business. It is not just beneficial for large businesses. Retailers of small budgets can also take advantage of voice assistants.

In-store Experience

The experience that customers get in retail stores matters a lot. Customers do not just visit a store because of products. They can buy products from other stores as well. The service that they receive in a retail store is significant for the consumers. Retailers immensely need to improve in-store experiences. It draws customers back to the store.

Measuring Demand and Supply

Retailers can measure product demand and supply. Through software, they are able to know the availability of a product. Also, they can get an idea about the products that are likely to be in demand. By doing so, product demand and supply is measured. This reduces wastage of products. Consequently, it saves retailers from overproduction.

AGV (Automated Guide Vehicle)

Cranes and shuttles are being replaced by portable robots in warehouses. AGVs work in collaboration. When one of the robots need to charge their battery, they take rest. Another robot instantly replaces it. This retail trend helps finish lengthy and tedious tasks in a few minutes. 

Facial recognition

Stores do not need a loyalty card anymore to get the customers identified. Through facial recognition, customers are recognized as soon as they enter the stores. Because of this technology, retailers can provide customized service to customers. Retailers have a clear idea about the type of products particular customers buy.

Facial recognition software further has the ability to track customer mood as they shop. It is also able to identify customers on the basis of age and gender. It keeps a record of how customers behave and how their mood shifts while shopping. Mark Lunt; the group managing director at JOS said,

“One of the big things brick-and-mortar retailers are getting into now is knowing their customers … tracking who’s entering their mall and how they’re behaving,”

Conclusion

These are some of the trends prevailing in the retail industry. Retailers can only survive by adapting themselves to these latest trends as one needs to stand out in the vast market to make a mark on the buyers. Teranoid is a leading example of adapting the latest trends in the retail market.