How to increase conversion rate is every retailers question and concern. In other words, increasing conversions is every retailers dream. That is to say, who does not want more sales and more profit? However there are many times that customers leave the store after having a look at the store products. In other words, they do not buy the products and simply leave after checking the product. Subsequently, retailers are losing on their sales every time a customer leaves the store without purchasing. So retailers need to learn how to increase conversion rate. Further, they need to see how they are treating their customers and what the ways are that they are adopting for customer experience.
“Every day were saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.” – Bill Gates
However conversions can be increased by simply following a few tips and techniques.
How to Increase Conversion Rate
How to Increase Conversion Rate through Organization of stores
The first and the foremost thing that retailers need to take care of is the store’s setup. That is to say, the arrangement of the displays and accessibility of the products. So retailers should ensure that their racks are clean. Moreover they should see that the customers should not face difficulty in finding the products. In addition, there must not be extra cartons and boxes on the floor. That is to say, the floor should be neat so that the customers can walk freely without any hurdles or hindrances. Most importantly ensure that the decompression zone should be clean and without any distractions. Certainly customers get distracted if the store’s decompression zone is occupied and cluttered.
How to Increase Conversion Rate through Mobile POS System
Long queues are not an ideal situation for customers. However retailers can resolve this issue by making the checkout procedure simpler and quicker. So, for this purpose, retailers should invest in a Point of Sale System that comes with advanced features. Further employees should be able to ring up sales anywhere on the floor. In other words, the Point of Sale System should be mobile so that employees process the checkout procedure anywhere. Consequently customers also do not have to go through the process of standing in long queues.
How to Increase Conversion Rate by hiring enough staff members
Another thing that retailers need to take care of is the management of the traffic. That is to say, retailers should not schedule their staff based on the rush hours. In fact they should schedule the staff based on the store’s traffic. Certainly this is something that most retailers do not pay attention to. Catering to the traffic is very important. In other words, dealing with each customer is important for the store. Therefore when there will be enough staff to attend to the customers, the customers will never feel unnoticed or unattended. As a result this will lead to good customer service which in turn helps increase sales.
How to increase conversion rate through Employee Training
Training the employees well in customer dealing is essential for retailers. Further when it comes to increasing sales, staff can play a very active role. Firstly retailers should train them well on how to greet and meet the customers. Staff should be able to build a relationship with their customers. For this purpose, retailers can appoint someone at the front door to great the customers. Further customers should know the art of attending to the customers. For example, instead of asking them if they need help, they should ask them what they are looking for so that the customers begin conversing with the employees.
“Sales is not about selling anymore, but about building trust and educating.”
– Siva Devaki
Give free Samples to increase Conversions
One of the most effective marketing strategies when it comes to increasing sales is give free products to customers. In other words, certainly customers become interested in the brand that offers them free products. Moreover, in case customers cannot give free products to the customers, they can think of other ways to keep the customer engaged. For example, giving them drinks and snacks while they shop is a great way to increase conversions.
“How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.”
– Tiffani Bova