Having new customers is the wish of every retailer. So, whether you are an established business or a new one, you must be in search of ways that shall help you make new customers. Therefore the good news for retailers is that there are several ways through which retailers can make new customers. In this article, the Teranoid team has compiled a few ways for retailers that shall help them in making new customers and retaining old ones.
Make New Customers by making the store Displays Attractive
One of the simplest and easiest ways to make new customers is to make the store display attractive. Certainly customers are attracted towards stores that are appealing to them from the outside.
- Window displays
So retailers should make the most of their windows and curbsides. For example, keep changing and updating items in the windows. Subsequently, in holiday season or other events, retailers must ensure that their window displays and sign boards are relevant and appealing to the customer. Further retailers can make their displays more attractive by following specific themes such as winter, summer, autumn themes or themes followed by color combinations.
Moreover, retailers should also pay close attention to the curbside. Firstly, it should be neat and clean. Secondly, add in some interesting information or piece of content there that grabs the passerby’s attention.
Attract New Customers through merchandise
Having the right and up to date products is the key to having more customers and sales. Certainly, customers stop by a store if they have the desired and popular products. So retailers need to ensure that they have the right products in stock. Subsequently, after having the right products ensure that you are displaying them well. That is to say, the products should be placed in such a way that the customer find it difficult to find their desired product.
Make New Customers through Social Media
When it comes to marketing the brand on social media, a few platforms are significant for retailers in this regard.
So retailers should make their presence very active on these social media accounts. In other words, these are the most commonly and widely used social media apps. So brands and companies can easily reach out to customers through these platforms. Firstly, for Facebook, retailers should create the Facebook group. Further through the Facebook Group, all the customers can connect with each other. Consequently, customers will be one big family and can converse with each other through the group.
Moreover, retailers can also run ads on Facebook. Through these ads they can reach out to their target audience.
In the same vein, Instagram is also used by millions of users worldwide. So, shoppers find it easy to shop on Instagram. Make sure that all the products are there on the Instagram account, so customers can easily find their desired product on Instagram.
How can your Staff help in making New Customers?
Certainly, happy and satisfied customers perform better. That is to say, they are pleasant in their dealings with the customers if they are happy with the company they are working for. In short, retailers should spend more time in keeping their staff happy by taking care of their needs. So such employees give their customer exceptional experiences so the customers are inclined to return back to the store. Certainly employees can market the store really well. Therefore it is important to keep them happy and motivated. So hiring the right employees is equally important. Secondly, keep them happy and create such an environment that they enjoy their work instead of being burdensome and boring.
“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow… It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.”
– Jack Welch, former CEO of GE