Significance of Retail Photography
Images are significant when it comes to the brains’s responding ability. In other words, the brain processes the images faster as compared to the text. Further, the graphics and visuals are more effective in awakening emotions. Hence, because most shoppers are emotional shoppers, therefore attracting customers through retail photography is an essential element in retail. In other words, retail photography can prove to be effectual in enhancing sales and attracting customers towards the store.
Therefore it is a must that retailers should have effective and eye-catching pictures on their sites as well as their brick and mortar stores. Certainly, images that are impactful catch customers attention and show professionalism on the part of retailers. Most importantly, they enhance sales. Hence in today’s retail market where online as well as offline impactful image is a must, retailers should enhance their retail photography skills. Therefore, the Teranoid team has come up with the various essential factors that will help retail Photographers enhance their retail photography skills.
Selecting the Right Background for Retail Photographs
While selecting the backgrounds of images for retail photography, retailers first need to analyze where the images shall appear and in what context. That is to say, if the images are for the website, then the standard background will do okay. Consequently, it will make browsing of the site easier for the customers. In other words, having very bright colored backgrounds on the site will result in difficulty and inconvenience for the customers to browse the site.
However, if retailers want to post images on social media, they can use natural and colored backgrounds. For example, while promoting an apparel store, it is more effective that the retailers should shoot the images outdoors. Consequently, they look more attractive and pleasing. As a result, they tend to convert more sales. In short, the background depends on the type of product the company is selling.
Using Models along with Products in Retail Productivity
Retailers should think if they want to use models with their products for retail photography. Certainly, this depends on the shoppers. That is to say, retailers will have to see what their customers demand from them. For example, if the customers know a lot about the product, it is not essential to use models. On the other hand, it is essential to show the models using certain products. Consequently, it will be more beneficial in terms of sales. Moreover, there are many people who do not purchase clothes online because they are not sure if the product will fit them properly or not. Therefore, apparel stores use models. On the other hand, people are convinced to buy mugs or toys online. Therefore there is no need to use models, for such products. In short, consumers buy the products that they are not comfortable to buy, seeing others use the product.
Significance of Lens & Distance in Retail Photography
Certainly, using the right lens and distance greatly helps in enhancing retail photography quality. Therefore, firstly, photographers should select the right lens that photographers need to use in retail photography. This greatly depends on the product. Therefore there is no hard and fast rule for this. However, photographers can avoid wide-angle shots. Consequently, this results in presenting a distorted image of the product.
Further, photographers need to be sure about the distance from which they should capture the image. That is to say, they should know the exact distance. In other words, they should not capture the image from odd angles. As a result, the image will either seem too close and wide. On the other hand, if photographers take the image from afar, the picture will not be clear.
Secondly, retail photographers need to take care of the lighting. In other words, most aspects of retail photography depend on lighting. Therefore retailers should avoid unnecessary shadows. Further, retailers should try to get natural light as much as possible. Moreover, retailers can also use soft boxes for lighting. This will enhance their retail photography lighting.
What Retail photography demands from photographers after taking the Image
After taking the images, retailers need to perform several other tasks. Firstly, they need to edit the pictures. That is to say, even if the images look fine, photographers need to still check if there is anything they can do to enhance the quality of the image. Therefore photographers need to make sure that the quality and visibility of the image are perfect. Further, if there are any distractions in the image, they can be corrected by editing the image.
Avoid Over editing in Retail Photography
However, photographers should not overdo the editing part. That is to say, the images must not be edited to such a degree that they completely differ from the real product because consequently, this leads to disappointment on the part of the customers. In other words, due to immense editing, there is a huge difference in the image showcased and the real product. Therefore, as a result, customers are dissatisfied and can lead to loss of sales which definitely retailers cannot afford.