Brand Activation Events are essential for businesses to promote their business and make new customers. Further, this marketing technique can be very helpful for retailers. That is to say, it increases in-store traffic and sales. Moreover, through brand activation events, retailers can reach out to their target audience. In addition, if there is new merchandise in the store, retailers can introduce them as well through such events. <\/p>\n\n\n\n
The term does not seem very\nfamiliar to many of us. So, let\u2019s first understand what Brand Activation Events\nreally are. As the name suggests, brand activation events are events that are\norganized well and are exclusive. Such events bring in store traffic. Secondly it\nintroduces new merchandise to the audience. Moreover, it helps bring great customer\nexperience to the customers. As a result, it also makes loyal customers. <\/p>\n\n\n\n
Usually brand activation events\nare limited. These events are becoming popular but still they are used less as\na marketing technique as compared to other marketing and sales techniques. <\/p>\n\n\n\n
\u201cDon\u2019t be afraid to get creative and experiment with your marketing.\u201d <\/em><\/p>
– Mike Volpe<\/em><\/strong><\/p><\/blockquote>\n\n\n\n
So, in order to understand in detail how you can use brand activation events for your business\u2019 benefit let\u2019s have a look at the ways compiled by the Teranoid<\/a><\/strong> team. <\/p>\n\n\n\n
Ways to effectively implement\nBrand Activation Events <\/strong><\/h4>\n\n\n\n
Brand Activation Events should be Exclusive <\/strong><\/h5>\n\n\n\n
Certainly brand activation events\nshould be exclusive. That is to say, no matter how long the events lasts, the audience\nshould know that it will eventually end because this is the factor that is the\nattracting force for the audience to attend the event. Further in case the\nretailers have huge customer base or they are planning the event in a large\ncity, they should ask the customers to register first. This way retailers will\nknow how much audience to expect and how to manage them. <\/p>\n\n\n\n
Use of technology for Brand Activation Events <\/strong><\/h5>\n\n\n\n
Such events give customers and\nretailers the opportunity to interact face to face. Having said that, the event\nshould be such that the customers are inclined to take pictures of the event\nand share it on social media. Further, encourage customers to take videos and\nphotos and share them with their friends and family. Moreover make use of\ntechnology even for in store experiences. For example, if there are some fun\ngames in the event, ask customers to take pictures. Also, picture booths should\nbe created so that the customers take pictures. Consequently, give prize to the\none who\u2019s pictures are the most creative and versatile. <\/p>\n\n\n\n