{"id":699,"date":"2020-04-29T06:27:33","date_gmt":"2020-04-29T06:27:33","guid":{"rendered":"https:\/\/www.teranoid.com\/?p=699"},"modified":"2020-05-04T09:12:49","modified_gmt":"2020-05-04T09:12:49","slug":"how-to-make-new-customers-through-retail-marketing","status":"publish","type":"post","link":"https:\/\/www.teranoid.com\/how-to-make-new-customers-through-retail-marketing\/","title":{"rendered":"How to make New Customers through Retail Marketing?"},"content":{"rendered":"\n<p>Having new customers is the wish of every retailer. So, whether you are an established business or a new one, you must be in search of ways that shall help you make new customers. Therefore the good news for retailers is that there are several ways through which retailers can make new customers. In this article, the<strong> <a href=\"https:\/\/www.teranoid.com\/\">Teranoid<\/a><\/strong> team has compiled a few ways for retailers that shall help them in making new customers and retaining old ones. <\/p>\n\n\n\n<h4><strong>Make New Customers by making the store Displays Attractive <\/strong><\/h4>\n\n\n\n<p>One of the simplest and easiest ways\nto make new customers is to make the store display attractive. Certainly customers\nare attracted towards stores that are appealing to them from the outside. <\/p>\n\n\n\n<ul><li><strong>Window displays\n<\/strong><\/li><\/ul>\n\n\n\n<p>So retailers should make the most of their windows and curbsides. For example, keep changing and updating items in the windows. Subsequently, in holiday season or other events, retailers must ensure that their window displays and sign boards are relevant and appealing to the customer. Further retailers can make their displays more attractive by following specific themes such as winter, summer, autumn themes or themes followed by color combinations. <\/p>\n\n\n\n<ul><li><strong>Curbside <\/strong><\/li><\/ul>\n\n\n\n<p>Moreover, retailers should also pay close attention to the curbside. Firstly, it should be neat and clean. Secondly, add in some interesting information or piece of content there that grabs the passerby\u2019s attention. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h4><strong>Attract New Customers\nthrough merchandise <\/strong><\/h4>\n\n\n\n<p>Having the right and up to date products is the key to having more customers and sales. Certainly, customers stop by a store if they have the desired and popular products. So retailers need to ensure that they have the right products in stock. Subsequently, after having the right products ensure that you are displaying them well. That is to say, the products should be placed in such a way that the customer find it difficult to find their desired product. <\/p>\n\n\n\n<p>Make New Customers through Social\nMedia <\/p>\n\n\n\n<p>When it comes to marketing the brand\non social media, a few platforms are significant for retailers in this regard. <\/p>\n\n\n\n<ol><li>Facebook<\/li><li>Instagram<\/li><li>Pinterest\n<\/li><\/ol>\n\n\n\n<p>So retailers should make their presence very active on these social media accounts. In other words, these are the most commonly and widely used <a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_media\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"social media (opens in a new tab)\">social media<\/a> apps. So brands and companies can easily reach out to customers through these platforms. Firstly, for <em>Facebook<\/em>, retailers should create the <em>Facebook<\/em> group. Further through the <em>Facebook<\/em> Group, all the customers can connect with each other. Consequently, customers will be one big family and can converse with each other through the group. &nbsp;<\/p>\n\n\n\n<p>Moreover, retailers can also run ads on <em>Facebook.<\/em> Through these ads they can reach out to their target audience. &nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In the same vein, Instagram is\nalso used by millions of users worldwide. So, shoppers find it easy to shop on Instagram.\nMake sure that all the products are there on the Instagram account, so\ncustomers can easily find their desired product on Instagram. &nbsp;&nbsp;<\/p>\n\n\n\n<h4><strong>How can your Staff help in making New Customers? <\/strong><\/h4>\n\n\n\n<p>Certainly, happy and satisfied customers perform better. That is to say, they are pleasant in their dealings with the customers if they are happy with the company they are working for. In short, retailers should spend more time in keeping their staff happy by taking care of their needs. So such employees give their customer exceptional experiences so the customers are inclined to return back to the store. Certainly employees can market the store really well. Therefore it is important to keep them happy and motivated. So hiring the right employees is equally important. Secondly, keep them happy and create such an environment that they enjoy their work instead of being burdensome and boring.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u201cThere are only three measurements that tell you nearly everything you need to know about your organization\u2019s overall performance: employee engagement, customer satisfaction, and cash flow\u2026 It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.\u201d<\/em><\/p><p><strong>&#8211; Jack Welch, former CEO of GE<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Having new customers is the wish of every retailer. So, whether you are an established business or a new one, you must be in search of ways that shall help you make new customers. Therefore the good news for retailers is that there are several ways through which retailers can make new customers. In this &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.teranoid.com\/how-to-make-new-customers-through-retail-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to make New Customers through Retail Marketing?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/posts\/699"}],"collection":[{"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/comments?post=699"}],"version-history":[{"count":3,"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/posts\/699\/revisions"}],"predecessor-version":[{"id":705,"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/posts\/699\/revisions\/705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/media\/769"}],"wp:attachment":[{"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/categories?post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teranoid.com\/wp-json\/wp\/v2\/tags?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}