{"id":685,"date":"2020-05-04T09:15:35","date_gmt":"2020-05-04T09:15:35","guid":{"rendered":"https:\/\/www.teranoid.com\/?p=685"},"modified":"2020-05-04T09:15:36","modified_gmt":"2020-05-04T09:15:36","slug":"mothers-day-ideas-to-help-increase-sales","status":"publish","type":"post","link":"https:\/\/www.teranoid.com\/mothers-day-ideas-to-help-increase-sales\/","title":{"rendered":"Mother’s Day Ideas to help increase Sales"},"content":{"rendered":"\n

Mother\u2019s Day is approaching soon.\nAlthough, we do understand that due to the current situation, it has become\nnearly impossible to market the store. That is to say, certainly people are\nstaying home and will not come to stores to shop for the mother\u2019s day.\nTherefore retailers need to make the most out of their online websites and\nonline business. That is to say, this Mother\u2019s day do something different. In\nshort, market the products online relevant to the mother\u2019s day. As a result,\nconsumers will buy the products online. Consequently it will help increase\nsales. <\/p>\n\n\n\n

\u201cGood marketing makes the company\nlook smart, great marketing makes the customer feel smart.\u201d<\/em><\/strong><\/p>\n\n\n\n

Joe Chernov<\/em><\/strong><\/p>\n\n\n\n

How to Increase Sales on this Mother\u2019s Day<\/strong><\/h3>\n\n\n\n

Target Audience for Mothers day to increase sales           <\/strong><\/h4>\n\n\n\n

The first and the foremost thing is to know which customers you want to target. For this purpose, retailers can search their customers in their Point of Sale System<\/a><\/strong>. Further they shall know the contact details of their customers and their purchase histories as well.     <\/p>\n\n\n\n

Send Mother\u2019s Day reminder to increase sales <\/strong><\/h4>\n\n\n\n

Certainly customers are also\ngoing through difficult times. Therefore cheer them up by reminding them of the\nmother\u2019s day. In other words, by cheering them up, retailers are attracting\nthem towards the brand. Further, in these testing times, those brands that are\nreaching out to their customers and being the reason of their joy are\nappreciable for the customers. So retailers should make the most of email\nmarketing in this time. Further use the mother\u2019s day theme for emails. Moreover\nthink if you could offer them special deals and discounted offers. <\/p>\n\n\n\n

Also, retailers could suggest\ngift ideas to the customer in their emails. Further highlight the most popular\nproducts. As a result, this helps consumers think about your brand when they\nintend to buy a product. <\/p>\n\n\n\n

Make customers share their Mother\u2019s day experience or memories <\/strong><\/h4>\n\n\n\n

\u201cWe are all storytellers. We all live in a network of stories.\nThere isn\u2019t a stronger connection between people than storytelling.\u201d<\/em><\/strong><\/p>\n\n\n\n

\u2013Jimmy Neil Smith, Director of the International Storytelling Center<\/em><\/strong><\/p>\n\n\n\n

Certainly, mother\u2019s day is not\njust about giving gifts and marketing your products. It involves memories and\nexperiences. Therefore make customers share their photos with their mothers and\nmake this day memorable for them. Further involve your customers a bit more.\nThat is to say, make them share their stories along with the pictures. As a\nresult, retailers will be able to engage their customers more which in turn\nwill help increase sales. Moreover, by posting their stories, they can win a\ngift card of discount coupon.    <\/p>\n\n\n\n

\u201cYou cannot buy engagement. You have to build engagement.\u201d<\/em><\/strong><\/p>\n\n\n\n

\u2013Tara-Nicholle Nelson<\/a>, CEO of Transformational Customer Insights<\/em><\/strong><\/p>\n\n\n\n

Mother\u2019s day section on the Site<\/strong><\/h4>\n\n\n\n

Retailers need to make it easy for customers to find their desired products for mother\u2019s day. So retailers need to make a special separate Mothers Day section on their site. It is an effective way to increase sales because customers can be enticed this way. That is to say, they can be attracted visually. So by making the site more colorful and relevant to the mother\u2019s day, retailers can attract more customers and make them search for relevant products. Further, entice customers by making deals for them relevant to the occasion. In other words, combine products that make up a good set as Mother\u2019s Day gift. Moreover, highlight these special deals and combos on the homepage.   <\/p>\n\n\n\n

Conclusion <\/strong><\/h4>\n\n\n\n

To conclude, although Mothers day\nmight not seem that as big as Christmas or any other holiday event, but it is\nsignificant and consumers celebrate this day at their fullest. Therefore\nretailers cannot take this day for granted and should not make their marketing\nstrategies less effective. In other words, pay attention to the marketing the\nstore and products online. So by following the above mentioned tips and ways\nretailers can increase their sales during this difficult time.   <\/p>\n","protected":false},"excerpt":{"rendered":"

Mother\u2019s Day is approaching soon. Although, we do understand that due to the current situation, it has become nearly impossible to market the store. That is to say, certainly people are staying home and will not come to stores to shop for the mother\u2019s day. Therefore retailers need to make the most out of their … <\/p>\n