Mother’s Day is approaching soon. Although, we do understand that due to the current situation, it has become nearly impossible to market the store. That is to say, certainly people are staying home and will not come to stores to shop for the mother’s day. Therefore retailers need to make the most out of their online websites and online business. That is to say, this Mother’s day do something different. In short, market the products online relevant to the mother’s day. As a result, consumers will buy the products online. Consequently it will help increase sales.
“Good marketing makes the company look smart, great marketing makes the customer feel smart.”
How to Increase Sales on this Mother’s Day
Target Audience for Mothers day to increase sales
The first and the foremost thing is to know which customers you want to target. For this purpose, retailers can search their customers in their Point of Sale System. Further they shall know the contact details of their customers and their purchase histories as well.
Send Mother’s Day reminder to increase sales
Certainly customers are also going through difficult times. Therefore cheer them up by reminding them of the mother’s day. In other words, by cheering them up, retailers are attracting them towards the brand. Further, in these testing times, those brands that are reaching out to their customers and being the reason of their joy are appreciable for the customers. So retailers should make the most of email marketing in this time. Further use the mother’s day theme for emails. Moreover think if you could offer them special deals and discounted offers.
Also, retailers could suggest gift ideas to the customer in their emails. Further highlight the most popular products. As a result, this helps consumers think about your brand when they intend to buy a product.
Make customers share their Mother’s day experience or memories
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”
–Jimmy Neil Smith, Director of the International Storytelling Center
Certainly, mother’s day is not just about giving gifts and marketing your products. It involves memories and experiences. Therefore make customers share their photos with their mothers and make this day memorable for them. Further involve your customers a bit more. That is to say, make them share their stories along with the pictures. As a result, retailers will be able to engage their customers more which in turn will help increase sales. Moreover, by posting their stories, they can win a gift card of discount coupon.
“You cannot buy engagement. You have to build engagement.”
–Tara-Nicholle Nelson, CEO of Transformational Customer Insights
Mother’s day section on the Site
Retailers need to make it easy for customers to find their desired products for mother’s day. So retailers need to make a special separate Mothers Day section on their site. It is an effective way to increase sales because customers can be enticed this way. That is to say, they can be attracted visually. So by making the site more colorful and relevant to the mother’s day, retailers can attract more customers and make them search for relevant products. Further, entice customers by making deals for them relevant to the occasion. In other words, combine products that make up a good set as Mother’s Day gift. Moreover, highlight these special deals and combos on the homepage.
To conclude, although Mothers day might not seem that as big as Christmas or any other holiday event, but it is significant and consumers celebrate this day at their fullest. Therefore retailers cannot take this day for granted and should not make their marketing strategies less effective. In other words, pay attention to the marketing the store and products online. So by following the above mentioned tips and ways retailers can increase their sales during this difficult time.