Content can be a great way to sell online. That is to say, it is one of the most effective ways to impress customers and entice them to shop online. So, retailers certainly need to see what type of content they are using and if it’s really effective or not.
How to create Great Content?
In this article, we shall mention the tips that retailers and their content teams need to follow while they create content for the website.
Great Content does not have to be Lengthy
Certainly, no one is willing to read long paragraphs and unnecessary details. So, content creators need to make sure that they do not overdo their writings. That is to say, if something can be written in a few words, there is no need to write lengthy details about it. Use minimum words to convey the message. Further, the product information should be easy to find and read. That is to say, it should be along with the product so that the buyers do not find difficulty in finding information about the product. Certainly, the buyer will not put extra effort in searching for the information. Instead they shall simply move to another site.
“Writing isn’t about using big words to impress. It’s about using simple words in an impressive way.” Sierra Bailey
Interact with the Buyer through Content
Think of the type of customers that you are catering to. Consequently, use the words accordingly. That is to say, we talk face to face with the customers in the store. Moreover, customers are looking for personalization. So, content creators should firstly make content targeting the type of audience that they cater to. Secondly, they should personalize messages for regular and loyal customers. Such customers usually have accounts on websites. Therefore the content creating team should send personalized messages to them as well through online customer service, while they shop through the website. Moreover, it is also through the POS System integrated with websites, that we are aware of the customers and their purchases. So by knowing about the regular customers through the POS System, the marketing teams too can attend to the customers in a better and more effective way.
Content should describe Product Usefulness
Benefits of the products should be explained explicitly. That is to say, customers need to know the details of the product that they will buy. For example, color, size, type, uses, product material, guarantee, etc. So, customers buy a product once they know its benefits and usefulness for them. So before writing content, content creators need to think about how useful the product is for the customers? How can you explain to them in simple words its usefulness in their daily life?
Content should be Skimmable
People have less time. They only want to know the information that they are looking for. So there should be subheadings so that the reader does not have to go through the entire piece of writing to find something that they are searching for. Moreover, the paragraphs should be small. Also, make use of appropriate images that also help the customers with the information they are looking for.
Correct usage of Words for Content
There are certainly describing words that are appealing to the senses and attract customer attention. If it’s a fabric, customers should know by the words how the fabric will feel and what its material looks like. Further, explicitly define the color so that they can imagine how the color would look like and if they should buy it or not.
“Write so that people can hear it and it slides through the brain and goes straight to the heart” –
Maya Angelou
Blog Content writing
Certainly, blog is an integral part of the website. Moreover, it helps make customers online. That is to say, the customers reach a site through blog writing and the use of effective keywords. Moreover, it keeps customers updated with the relevant information. Further, blog writing gives you the option to write about anything relating to the business and the products. So, get to know what people are interested in knowing. Consequently, write about it and keep the customers updated.