Understanding consumer shopping behavior is essential. That is to say, retailers should not only focus on what the customers are saying and what they need. In fact, they should go beyond that. In other words, they must understand the consumer shopping behavior. Further, they must also observe and decode what the customers are not saying. That is to say, understanding customer expressions and gestures is also significant in order for retailers to understand the consumer behavior in detail. Consequently, retailers can treat them accordingly and know them better.
Ways to monitor and understand Consumer Shopping Behavior
In this article, the Teranoid team has compiled for you some ways and techniques through which retailers can monitor and understand Consumer shopping behavior easily.
Understand Consumer Behavior by monitoring consumer Signs and Signals
Certainly, there are signs that indicate that the retail shopper is interested in a product. For example, if the customer is looking at a product for long. Secondly, if the customer is discussing the product a lot. Certainly, when customers spend time on one product, it is a signal that they are interested in buying the product. Thirdly, retailers and their employees also need to be aware of the customer’s glance. That is to say, the customer might be looking for the employee’s help regarding the product. So, employees need to be vigilant so that they understand the customer signs and gestures. In addition to this, understanding the body language is also essential. Monitor the buyer once they are looking at the product or after they have inquired from you about the product. Their expressions as well as their body language will inform the employee if they plan to buy the product. So, retailers and store employees need to monitor these gestures because if they would not, there are chances that they might lose the sales which they were so close to.
On the other hand, retailers should also look for signs that indicate that the customer is not interested in a product. For example, if retailers do not meet the attendant’s gaze, it is a sign that they are not interested in a product. Secondly, if retailers are avoiding the employee’s questions regarding the products and their interest in the product, it also means the same. In addition, if you hear such words as, not now or just looking also signals towards the fact that they do not like the product and need space. So retailers not only need to see if and when the customers are interested in the product. In fact they should also monitor the customer expressions and body language when they are not interested in a product. As a result, they should be left alone.
Know the Consumer Shopping Behavior by Understanding their hidden expressions and emotions
Having said that, there are times when the body language does not always state the truth. That is to say, there are times when the customers are hiding their emotions. So, retailers need to see through the customer. The reason behind hiding emotions can be several. That is to say, consumer can hide their emotions because they do not want the employee to see their excitement and interest for the product. Secondly, the customer might not be that expressive generally in life so they do not show their emotions while shopping as well. So, retailers need to try to discern what the customers do not show. If the customers do not show their expressions, try to analyze their tone and voice. Although it sounds a bit tricky, but with practice and experience, retailers and their store staff will be able to understand the consumer behavior in detail and know what they are not explicitly showing.