Category: POS

Barcodes are essential element for the retail industry. In other words, a barcode speeds up the processing time, manages inventories, simplifies the shipping/receiving procedure and maximizes efficiency. Therefore, it makes the customer experience better and more convenient. However, the most common concern that retailers and store owners have is to know which barcode best suits their business.

In this article, we compare and contrast various barcodes and how they can help simplify the retail procedure.   

Types of Barcodes

Various types of barcodes fall under two major categories; One-Dimensional and Two-Dimensional barcodes. However, the type of barcodes that retailers need highly depends on the amount of data they need to store.

One-Dimensional Barcodes

1D barcodes represent the product data through varying parallel lines. This barcode type consists of unique codes. Consequently, these unique codes are used for various purposes.

Universal Product Code (UPC)

One of the most popular and common types of one-Dimensional (1D) barcodes is the Universal Product Code (UPC). Most importantly, the Universal Product Code (UPC) is used in the retail and food industry, for example, the retail items in a retail store are labeled with the Universal Product Code (UPC). Further, this barcode consists of 12 digits and is also known as the European Article Numbering Code (EAN).

Universal barcodes have various advantages for consumers. That is to say, they make it quite convenient for retailers to identify a product and its price instantly. Therefore they enhance the speed and processing of identifying item verification. Moreover, they enhance productivity because it eliminates the need to enter information manually. Further, it tracks inventories way more accurately than hand counting. 

Code 39 

Code 39 is another barcode type. Firstly, it is used for tracking inventories. Secondly, it is used for various other coding purposes. It is further used in manufacturing and many other industries. 

Code 39 consists of variable length. In addition, its length can be adjusted based on the type of application. This first-ever alphanumeric code can encode digits, upper case letters, and a few other characters. Code 39 is commonly used worldwide. It has fewer character choices as compared to code 128. However, Code 39 is significant and useful in such applications where performing calculations is difficult and troublesome.

Code 128

On the other hand, Code 128 is another 1D barcode type, used for shipping and packaging. Moreover, this barcode type is quite compact because it uses the least amount of space as compared to all the other 1D barcode types. It is used for both barcodes such as alphanumeric and numeric. One of the major benefits of Code 128 is that it can easily be divided into segments; depending upon the user’s choice. That is to say, users would decide as to which characters to include. Moreover, Code 128 utilizes a checksum digit in order to verify products.

Interleaved 2 of 5 (ITF) Barcode Scanner

The interleaved 2 of 5 barcodes is another linear barcode. However, this barcode is used on 35mm film canisters and cartons. In an interleaved 2 of 5 barcodes, information is decoded depending on the width of and space between the bars. To clarify further every 2^nd bar out of every 5 bars are wide. ITF barcodes are mostly used in warehouses and for distribution purposes. Moreover, they identify cartons containing products. The interleaved 2 of 5 barcode is more effective than the regular 2 of 5 barcodes. That is to say, it utilizes both space as well as the bars. In addition, it is self-monitoring and does not require a check-digit.

Postal Numerical Encoding Technique barcode (PostNET)

Another barcode type is specifically used by the Postal Service of the United States. The Postal Numerical Encoding Technique barcode (PostNET) is also a linear type of barcode. It is used for zip codes. Therefore, it makes the delivery procedure and sorting of the mails easier and simple.

Two-Dimensional Barcodes

2D barcodes use geometrical patterns, for example, squares, hexagons, and dots. Most importantly, 2D barcodes are capable of using vast numbers of characters. Moreover, these vast numbers do not affect its small and compact size. Therefore, 2D barcodes are ideal when it comes to holding large data. Further, the level of error correction is much higher in 2D barcodes in comparison to 1D barcodes. In other words, the 2D barcodes have the ability to defy the damages without causing any setbacks. In addition, the 2D barcodes are quite flexible regarding the scan direction. Consequently, this makes 2D barcodes more compatible because it enables retailers to scan items from various directions. 

Having said that, the use of 1D barcodes is more as compared to 2D barcodes, in the retail industry. However, 2D barcodes are beneficial to modern business for example; QR codes are most effective when it comes to tracking. Moreover, they are perfect for marketing through print media, such as business cards, magazines etc. Another effective 2D barcode is the Data Matrix barcode. This barcode type is beneficial in labeling small products and can be read through mobile phones. In other words, both these 2D barcodes are highly efficient and fast. Therefore, retailers who are aiming to enhance their processing experience should opt for these barcodes.  

PDF417 is another 2D barcode that enables retailers to secure large data. Further, the PDF417 has the ability to encode photographs, fingerprints, and signatures. In addition, to this, PDF417 is used in some countries on the driving license. It encodes names, photographs, addresses, driving records, etc. Moreover, airline tickets also use the PDF417 code. 

Choosing the Right Barcode for Your Retail Business

The two most common barcodes used in the retail industry are the UPC; Universal Product Code and Code 128 barcode. That is to say, the UPC barcodes are used for individual items. Consequently, it is used in the form of the pricing tag, for example, it states the price, the manufacturing of the product and the batch it belongs to. On the other hand, code 128 is used for a large amount of data so they are used on the boxes that contain these items.

The data in one-dimensional barcodes is presented in a linear way. Therefore, large complex data makes the code too wide. As a result, it becomes difficult for retailers to manage products. Most importantly, the small products that need to be traced and labeled. That is to say, 2D barcodes are becoming increasingly popular over the last decade. However, 1D barcodes also have significant benefits that cannot be understated.   

To sum up, retailers shall now have a fair insight into the various types of barcodes. Therefore, it shall now be convenient for retailers to choose barcode suitable for their business. Most importantly, retailers should ensure that there is no comparison between 1D and 2D barcodes. All the barcode types are exclusive and highly practical. In addition, they are all effective in tracking and labeling products. However, the difference only lies in the type of data that needs to be encoded. Moreover, how retailers need their products to be scanned. Further retailers must take into consideration the character sets their operational systems will integrate. 

Barcode and POS

The factor that holds most significance is the barcode’s connectivity with an effective POS System containing a barcode reader. That is to say, retailers can use the best barcodes available, but if the barcode reader is not up to the mark and lacks in efficiently handling the barcode, it is of no use. However, retailers must be aware that most POS Systems are barcode compliant. That is to say, a good and effective POS System, in relation to the barcode, performs the cash register functions effectively and successfully. Therefore retailers must check with their POS System and current software before deciding upon barcodes.

Conclusion

Products can be stored in the system using an effective barcode. Consequently, it keeps a check and monitors the store’s inventory. As a result, it helps retailers most importantly in the shopping seasons. In other words, retailers can keep track of all products, and restock the unavailable items immediately. Consequently, the barcode immensely changed the retail industry because it saves money and keeps products always in stock. To sum up, retail stores throughout the world use barcodes. In other words, it will not be wrong if we say that the barcode has drastically changed the retailers’ life because it has proved to be revolutionary. Toggle panel: Post Options

Theft and robberies can occur anywhere. That is to say, robberies can occur unexpectedly at any time. Therefore it is essential that retailers should keep enhancing their security plans and gadgets for theft protection. As a result, they shall be able to handle theft protection effectively. In this article, we shall acquaint retailers with helpful tips so that they can efficiently handle emergency theft and robbery situations.

Theft Protection requires Preventing Armed Robbers

Certainly, the best way to handle armed robbers is to try to prevent them in the first place. Robbers take the risk of theft because for them the outcome is quite beneficial. Therefore, by implementing ways that can increase the chances of being caught and decrease the possibility of profitable outcomes for them is effective. How can retailers implement it? Therefore, let’s see how we can implement theft protection strategies effectively.

For Theft Protection Retailers need to Be Aware & Vigilant

There are specific timings during the day when robberies take place. For example, these timings might include closing hours and intervals. In other words, closing hours are most crucial because that is the time when a large amount of cash is easily accessible. Further, lunch breaks and intervals are also significant because, during that time, people are either away or busy. That is the perfect time for theft to take place. Moreover, the holiday season is a major time that allows robberies to take place. In other words, the salespersons are busy due to large crowds. Moreover, cash is also in huge amounts. Therefore it is the ideal situation for robbers to break into the stores.

Therefore, retailers need to take preventive measures that help with theft protection. For example, they can take extra care at the opening and closing time of the store. That is to say, they can increase the number of employees and guards during the closing hours. Firstly, they can inspect any suspicious activities. Secondly, they need to ensure that nobody is hiding in the store when they close it.

Handling Cash Effectively

Certainly, robbers are in search of cash. Therefore retailers need to take such preventive measures that secure their cash. For example, retailers should avoid keeping extra amounts of money in stores. That is to say, they should keep the extra amount of money in the safe or somewhere else that is secure such as banks. Secondly, retailers need to be careful while going to the banks. That is to say, they can change their routes. Further, they can change their timings as well.

An effective way to avoid employee theft is to limit the POS system access of the employees to only necessary tasks. That is to say, retailers can use employee cards and pins, analyze and monitor cash details, etc.

Improve Store Visibility; a Theft Protection strategy

Improve the visibility of the entrance and exit areas for theft protection. Further retailers can make visible the checkout areas as well. Therefore retailers can prevent placing signs that block the view. Moreover, retailers can use cameras that monitor the activity of the entire store and consumers. As a result, it will help retailers view the areas of the store that otherwise are not visible. In addition, the implementation of good lighting is also mandatory because darkness and low lighting are one of the main causes of burglary and theft.         

How to behave if theft takes place in the Retail Store

In case the robbers have broken into the store, act calmly. That is to say, retailers should not resist. Robberies are mostly armed therefore do not take the risk of putting the lives of customers and employees in danger. Secondly, retailers should avoid making sudden movements because this can result in dangerous and life-threatening outcomes. Thirdly, retailers can activate security alarms if possible. Moreover, retailers or cashiers should not retaliate and instead give them the money. Certainly, it is difficult to remain composed at that time, but retailers need to notice the robbers. In other words, they should notify their physical appearance and the way they look.

Another important tip for theft protection is to inform the police as soon as the robbers leave the store. Further, inform the police of the time when the robbers have left the store. Moreover, provide them with the details of the robbers and their vehicle. Last of all, do not touch the things that the robbers have touched as this shall help the police detect the robbers.     

Flash Mob Robbery

Ever heard of the term? Well, it means robbers entering into a store in the form of a mob. Consequently, it becomes easier for them to intimidate the employees and gather the products as quickly as possible. Flash mobs can be really powerful because they are huge in numbers. Certainly, no one can handle and retaliate against large groups of people. Moreover, it also happens at times that the robbery is performed unnoticed.

How to handle Flash mob Robbery

Retailers need to inform the law authorities as soon as they see large groups of people close to their store or even at other places. Social media can also be another way to detect these activities. That is to say, be aware when someone mentions the name of your retail store. Retailers should ensure that their employees are everywhere in the store. Further, they should be vigilant and alert. But, do not fight back and indulge in violence because this will result in negative and harmful situations. Instead, the customers, as well as the employees, should stay quiet and to one side of the store.

Conclusion

Certainly, it is not an ideal situation and no one wants to face theft in their stores. However, retailers should be prepared for such situations because they can occur anywhere anytime. If retailers face such a situation, they would certainly not want to be caught unprepared and unequipped. Therefore, retailers need to be active, vigilant and well prepared for such situations.   

One of the most effective ways that impact the in-store experience is retail customer service. That is to say, the way the brand treats its customers directly impacts the sales. In other words, the brand’s name and reputation greatly depend on the way the retail customer service that the company delivers. Therefore when it comes to dealing with customers, the retailers and their employees are entirely responsible for it. That is to say, it is in the hands of the retailers to either increase their customers or make their already existing customers loyal and long-lasting. Therefore, retailers should try their best to implement ways that enhance the retail customer service.

How to Enhance Retail Customer Service

In this article, we shall discuss the ways that shall help retailers enhance their retail customer service.  

Effective Retail Customer Service requires Acknowledging Customers

Certainly, it is the retailers’ duty that the customers should leave the store satisfied and delighted. Further retailer must appreciate their frequent customers because they are the ones who give the most profit to the company. Therefore not commending and warmly welcoming them would be irresponsible and irrational on the part of retailers. Therefore retailers should let their regular customers know how grateful and delighted they are to receive them again.

What retailers can do to serve customers better is to save their details. That is to say, they should invest in such technology that helps them enhance customer service. For example, CRM systems, POS Systems, etc. These are the technological gadgets that help secure the customers information such as name, contact details, history of their purchase, etc. As a result, retailers will be able to use these details for their benefit. That is to say, retailers will utilize this information to deal with customers more efficiently. Further retailers can send thank you notes to their customers and acknowledge them for their purchase.

Educate Customers to implement better Retail Customer Service

Upselling is another effective customer service way. However, generally, it is believed that it is not a useful technique. However, if it is used effectively, it is very beneficial. In other words, if the employees educate the customers before they purchase the product, it not only results in better sales but also customer satisfaction and delight. Therefore retailers should train their associates to upsell and cross in the right and most effective way. In other words, they should attend each customer with full attention and see which customers demand help. As a result, they can upsell and cross products. Moreover, it should not simply mean that the salesperson is promoting their product. In fact, the employee should make sure that their aim is to educate the customers and not promote the product.     

Greet & Welcome Retail Customers Politely

Customer service begins as soon as the customers enter the store. Therefore retailers should begin their customer service by greeting their customers right there. That is to say, they should welcome their customers warmly and politely. In other words, if the salesperson selects their greeting words wisely, it can do great wonders for the customers. For example, the salesperson can offer to relax the customers by taking their shopping bags and placing them on the counter. As a result, customers will feel special. Therefore retailers can practice new and effective greeting messages for their customers and start implementing them in their store.

Help Retail Customers beyond Shopping

The customers can be moody at times. That is to say, they may be facing a rough day. Therefore employees can try to cheer them up in case they find someone down and low. This does not mean doing something great. In short, it means simply giving customers a smile. Moreover, retailers can crack jokes or cheer them up in some way. Not all customers are the same. Therefore it depends on the customer to customer as to how they need help apart from shopping. For example, they can help customers in attending their children while they shop freely.      

Effective Retail Customer Service can get affected due to Stock Out Situations

The salesperson can deal with the stock out situations successfully if they know how to manage the situation effectively. Therefore retailers should have a backup plan for the stock-outs. That is to say, if customers ask for a product that is unavailable, the salesperson should not discourage them by simply informing them about the unavailability of the product. Instead, they should give them a substitute option that is better and more useful. As a result, retailers will not lose their sales and customers disappointed. Also, in case of an online store, retailers can check with other stores. Further, they can check the warehouse for the product and then ship it to them at their location.

Conclusion

By effective retail customer service, we mean meeting the demands of the customers in time. However, the retail customer service involves several other factors, depending mainly on the customers and their demands and temperament. In short, the salespersons should receive the customers warmly and fulfill their demands and needs. Consequently, it makes customers happy and satisfied. As a result, they are pleased with the brand and ensure to stay loyal with it.

Retail recruitment is an essential part of the retail business. Whether it is the holiday season or busy hours; retailers are always in need to hire retail employees. In other words, it is a part of retailers business that they have to keep recruiting employees. Further, there are times in retail, when retailers are in need of hiring new retail employees. Therefore the process of hiring can become massive at time. Moreover, during the retail recruitment, if the employees hired are not competent enough, it is damaging to the business and effects sales.        

During retail recruitment, one of the biggest challenges that retailers have to face is finding competent retail employees. Certainly people view retail jobs as the first step towards achieving better opportunities. Therefore it is very difficult to find employees that are not just proficient but also sincere to the company.

“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

–Lawrence Bossidy

However, there are employees that immensely help retailers with their competence and behavior. Therefore retailers need to find the most competent retail employees during the retail recruitment process. In other words, these employees should be such who should not turn around and leave the job soon after being hired.

Which factors should Retailers keep in mind during Retail Recruitment?

Effective Retail Recruitment should Offer full time jobs to Employees  

If retailers want to hire employees for long terms, they should offer them to work for more hours. In other words, the employees that are offered part time jobs eventually look for other jobs that offer more working hours. As a result, of offering them more working hours, employees are also offered more money. In addition, the employees who work as a part job employees are already working at other places. This consequently makes it difficult for retailers to receive their service at its fullest. In other words, their attention will shift because they will have other things in mind as well.  

Hire Fresh & Easily adaptable Employees during Retail Recruitment

Retailers might think that if they hire the employees who have left their competitors is effective. But, this is not the case. Although it seems ideal, but these employees are not trained to work according to the competitors way because that is the very reason that they are no more working in the competitors company. Therefore it is better that during the retail recruitment. Retailers should hire employees that are fresh and new as compared to the ones who have already worked with the retailers’ competitors. The key to hiring employees is their skills and ability to learn rather than experience.

Practically Analyze the Employees

Interviews are an effective way to judge the competence of the employees. However, during retail recruitment, retailers should make sure that they see how the employees interact with people. In other words, retailers should see how these employees deal with various store and customer situations. As a result, it will give retailers enough idea during retail recruitment about how competent the employees are.  

People Skills are essential in Retail Recruitment

Certainly in retail, people skills are the most significant. Therefore, it is essential that retailers should hire employees that know the art of dealing with people. Moreover, the employees should be great team players. In addition, they should be able to deal with people on daily basis and tackle customer situations of all types.  

Do not be Abrupt during Retail Recruitment Process

No matter if the retailers think that they have founded the right employee that they were in need of, they should not hire instantly. That is to say, they should still take time to interview others because they might find someone better and more qualified.   

Promote the company policies in case of Competent Employees

If retailers have found the employees that they were looking for, they should promote the company’s policies to them. That is to say, company benefits, company atmosphere and history. In other words, it is difficult to find the right and competent employees, therefore once found they should not be let go.  

To conclude, competent Store employees are very beneficial for the success of business. That is to say, a store that has the right and proficient retail employees can be way more successful than the ones who have incompetent employees. Competency also includes that the employees should be well educated in technology and retail gadgets such as Autonomous shopping carts, Point of sale system etc. however, even if the customers are not well acquainted with the retail technology it is not that much of a big deal. That is to say, retailers can train them if employees are proficient and open to learning.     

Retail signage is the first impression of the store on the customers. That is to say, it is the first thing that grabs the customers’ attention. Retail Signage is the main factor that allows customers to visit the store. However, if the retail signage’s is inappropriate, it can become a reason to lose customers. In other words, unsuitable signage will lead to confusion among the customers. As a result, it will lead to a decrease in sales. Therefore to draw customers easily to the store and to direct the new customers towards the store, retailers need to be proficient when it comes to retail signage.

Drive Store Traffic through Retail Signage

In this article, we shall talk about the ways through which shop owners can design and implement effective retail signage.

Retail Signage should be Clear & Visible

One of the most important factors when it comes to retail signage is its clarity. In other words, the customers should be able to view clearly what the store is about and what the signage says. If the signage is not clear, the whole point of drawing customers to the store will lose its meaning. Therefore, create the signage in a way that is visible and attractive. On the other hand, small-sized signage boards and small fonts are unattractive. Further, they lose the interest of the consumers.

Entrepreneurs should keep their customers in mind while planning their retail signage. For example, customers might view signage while driving. On the other hand, they might view it while walking past it. Further, the passersby may be facing eyesight issues. Therefore, by keeping in mind the convenience of all customers; entrepreneurs should create their signage boards.

Appropriate Retail Signage

Retail signage has a purpose for sure. Therefore, creating retail signage based on that purpose is essential. Consequently, entrepreneurs will be able to make the right investments.

Outdoor Retail Signage

Firstly entrepreneurs can focus on outdoor retail signage. As mentioned above, the outdoor signage creates the first impression on the customers. Therefore it needs to be attractive so that it captures the customers’ attention. Further, it should make visible the brand’s logo. Moreover, it should also give a basic idea of the store’s inventory. As a result, retailers shall be able to know what the store offers. Another significant tip is to change the signage quite often because it is refreshing and new for the customers.         

Directional Retail Signage

Secondly, entrepreneurs need to focus on directional signage. In short, these are indoor signs that direct the customers towards certain areas of the store. In other words, the directional signage; if clearly visible, leads the customers into the store. Consequently, it will help save consumers time.

Promotional Retail Signage

Thirdly there is promotional signage. This is used to promote products and sales. Therefore, they should be witty and striking. If not that experienced, store owners should conduct research on it and then plan their promotional signage. As a result of the research, they can implement it using their own style and way. Further, promotional signage should provide clear information about the products being offered. But, they should not also be lengthy descriptions that lose the interest of the customers. Moreover, promotional signage should also be changed frequently.

Digital Retail Signages

Another type of signage’s is digital signage. This allows entrepreneurs to personalize their message. In other words, they can keep changing their messages according to the situation. Digital signage is very important when it comes to dealing with modern consumers. Another benefit of digital signage is that the message is changed easily according to customer needs.

Placement of the Retail Signage

There are certain places in the store where customers expect signage. In other words, while implementing the sign ages in the store, retailers should know well the areas of the store that require signage. For example, keep in mind that the eye level for people is different; children, adults, and people of different heights. Therefore while implementing signage; retailers should know well where to place them. Further, they should also keep in mind the functionality of the sign ages and should place them accordingly.     

Retail Signages should be Concise & to the Point

Retailers should not keep their Signage boards lengthy and complex. In other words, messages on the signage should be conveyed in minimum words. Further, shop owners should not bombard customers with excessive signage. That is to say, they should be adequate and short. Further, store owners need to keep in mind that the text on the signage board should not be in caps. In short, this is disrespectful for the customers because it seems impolite and rude.       

Conclusion

To sum up, these above-mentioned tips shall greatly help retailers and shop owners drive store traffic and increase their customer growth. Retail signage holds great significance for the in-store customer experience. In other words, it can either increase or decrease the number of customers. Hence the shop owners should make each sign ages noticeable, concise and on point.

Another effective and helpful way that helps enhance customer experience is having a good POS. It solves many issues. As a result, this will help save the customers time and provide them with effective customer service.    

There are several factors that lead to a customer’s decision to buy a certain product. Further, it also depends on the recommendations that their relatives give to them regarding retails stores. In addition, customers also do a lot of research before visiting a store and buying a certain product. In today’s modern world, customers buy online as well. Therefore it is the internet and not the salesperson that enhances their sale experience. Therefore, while customers research for a product online, they come across either positive feedback or negative feedback on the internet. That is to say, if the product or the brand receives positive feedback it is great for the company name. However, if the business ha negative feedback, it is harmful to the business. In other words, the prospective customers will choose the competitors that might have positive feedback.     

Why is it essential to get Positive Feedback?

Certainly, as mentioned above, because of e-commerce, people highly regard the feedback of other customers. In other words, it affects their sale decision. Further, it is due to these reviews that the customers are able to gather the information they are looking for. Therefore customers are convinced to buy the product when they see positive feedback on the product they intend to buy.

How to get Positive Feedback?

Below, we shall discuss the strategies that shall help retailers receive positive feedback for the retail store.  

Receive Positive Feedback by asking the Customers at the Right Time

If retailers want to receive feedback, they will have to ask their customers. Further, customers are willing to give feedback. In other words, there are quite a few customers who would deny the retailer’s or the salesperson’s request to give feedback. However, the key is to ask the customers for feedback at the right time. As a result, the retailer will receive positive feedback from their customers. That is to say, retailers need to understand when the right time is to get positive feedback from their customers.

By the right time we mean, when the customer is convinced and satisfied with the employee’s service of a product that they have used. Secondly, when they have reordered some items. Thirdly, when they recommend other people to the store. Moreover, when customers promote the brand on social media for example tag the brand. Therefore retailers should very politely ask the customers for their review.

Certainly, a POS System can help retailers get the feedback from their customers. In other words, retailers can automate the customized feedback emails for their regular customers on their POS Systems. As a result, it can greatly benefit the retailers from getting feedback from their customers without extra effort.

Feedback process should be Simple & Convenient for Customers

Secondly, retailers should make the reviewing process simple for the customers. That is to say, customers will not be willing to give feedback if the reviewing process is difficult and requires effort. In other words, retailers will give reviews if the review option is easily accessible to them. Therefore what retailers can do is, add a section on their website that is easily accessible to their customers. For example, offering to give reviews through the star system is quite convenient for the customers. Moreover, retailers can add links in their emails to the customers that shall directly take them to the link.             

Receive Positive feedback other than your own Website

The website should not be the only place for feedbacks. That is to say, retailers should submit their review forms on the third-party sites as well. In other words, there are many sites that offer positive feedback from customers. Therefore once retailers have registered themselves on these websites, they should take the reviews from the visitors. Moreover, for the in-store experience, retailers can implement signage that invites them to review their site online.

Offering Rewards leads to Positive Feedback

The customer’s time is valuable. Therefore it is a good option to give them rewards for giving reviews. Because of the rewards, they shall be convinced to give positive feedback to the store. Therefore, retailers can offer them discount cards as a result of their feedback to the store. Further, retailers can reward one of the customers from the list of all those who gave reviews. However, retailers should not but fake positive reviews because it is nonprofessional and unethical.  

Conclusion

To conclude, once retailers receive positive feedback, they should share them. Moreover, the businesses that have positive feedback have more chances of sales as compared to the ones who receive negative feedback. Consequently, it helps build trust and is essential for business growth. That is to say, feedback, in general, helps us improve and prosper.

“We all need people who will give us feedback. That’s how we improve.”

—Bill Gates

POS Terminal Forecast 2020-2025 based on Market Statistics

Based on Arizton’s recent research report, rapid growth will occur in the POS Terminal Market. To clarify, the estimated growth rate of the POS Terminal Market, in the period of 2020-2025 is at a CAGR of over 8%.

Demand for POS Terminal

The global POS terminal market is rapidly growing. Further, the demand for POS payment terminals is also increasing immensely in countries like the US, China, and India. To clarify, due to the flourishing retail industry, retailers are in need of POS payment terminals and mPOS terminals. Further, the popularity and immense sale of these products are due to the high demand for POS features in Asia-Pacific countries. In addition, the estimated growth rate of the mPOS terminal market, in the period of 2020-2025 is at a CAGR of over 9%.

Urbanization expects enhanced POS Terminal Features

Enhanced features and further inventions are expected in transactions, payment technology, and security technologies. Therefore, advanced and modernistic features are expected to be welcomed by the retail market with open arms during the estimated time period (2020-2025). However, according to Arizton, a very significant reason for the popularity of the POS terminal among merchants is Urbanization. In other words, urbanization certainly leads to better job opportunities and living standards. This consequently enhances the per capita disposable income. As a result of the change of lifestyle, consumers are willing to spend more. Further, people and retailers are interested in the latest gadgets and technologies. As a result, it has become essential for retailers and store owners to facilitate consumers with well-advanced technology and convenience.       

POS Terminal Product Popularity

According to Arizton statistics, fixed or hardware POS systems have been doing immensely well over the past years. This is due to the increase in stores in general. Further, the increase in per capita income and consumer behavior leads to increased growth. Moreover, advanced POS features such as inventory management and loyalty programs are another cause of the fixed POS terminal being well received and in demand. In addition, the POS is highly popular among restaurants and retail stores because of its notable and distinctive features. People also prefer cashless transactions and mobile payment transactions. Because of this, mPOS’s popularity is increasing. This popularity is expected to grow further by 75% during the estimated time period.     

EMV based Point of Sale; the highest growth rate in the terminal market

Arizton states the EMV point of sale is expected to have the highest growth rate during the estimated period in the POS Terminal market. Further, this EMV facility guarantees security which makes the probability of consumers depending on it more and benefiting from it at its fullest. India; an emerging market is on the go to implementing EMV cards. In addition, the Reserve bank of India has replaced the simple cards with the EMV cards, hence, including the demand for it as well. Moreover, the developed countries have already adopted the EMV cards; Canada and the US are on the top.

However, the non-EMV system of cards is fading out especially in developed countries. That is to say, these chip-based cards are becoming a regular part of the system of the developed countries. For example, the US has demanded the use of EMV cards in their state.  

NFC POS Terminals

NFC POS terminals are also gaining immense popularity. The Internet has recently been a setback therefore the NFC is immensely increasing. As a result, NFC systems are also increasing. The market has shown huge progression with regards to the NFC POS terminals and has an estimated record of 58 million sales. China, Turkey, and Brazil are amongst the major countries that are adopting the NFS ready POS terminals. However, the non-NFC POS terminals are also in use because of its popularity in shopping malls. Further, these devices are gradually evolving in the developing countries because these countries are slow in taking on the NFC technology.                 

End-user Insights

Certainly, the retail sector is adopting the Mpos system rapidly. Because of the digital payment solutions, the APAC countries are experiencing a digital transformation. Firstly, demonetization in India has played a significant role in the adoption of credit and debit cards. Secondly, the advanced POS and payment systems in the market have also led to the use of credit cards more as it offers convenience. Thirdly, restaurants are also vast users of POS systems. That is to say, advanced systems naturally provide good customer experience and simplify business proceedings.    

Food Industry; A Prospective user of POS terminal

According to the Arizton statistics, the immense increase in the food and restaurant industry in the APAC countries is one of the major industries that will demand POS terminal. That is to say, the inventory tracking feature of the POS system is highly beneficial and helpful. Further, there are POS features that facilitate the industries and businesses immensely. Therefore, the POS system shall do immensely well in APAC countries.

POS Terminals Insights by Geography

As mentioned above, the APAC countries are the largest users of credit and debit cards. China is the fastest-growing country in terms of financial cards, succeeded by India. However, credit and debit cards will grow in the near future. Therefore the rapid transformation in these countries will lead to growth in the market. Banks are also encouraging credit/debit card users as they offer discounts on their usage.

Further, the use of cards through POS is increasing due to the significance of the E-Commerce sector today. The Mpos variant is influencing the European POS market. That is to say, payments through digital cards are huge in Europe. However, “the awareness of Point of Sale products in countries such as the UAE and Saudi Arabia is likely to influence the market.” On the other hand, The Middle East and African countries use cash as a payment method, but with the awareness, they have gradually been advancing and shifting to move advanced payment methods.   

Significance of Retail Photography

Images are significant when it comes to the brains’s responding ability. In other words, the brain processes the images faster as compared to the text. Further, the graphics and visuals are more effective in awakening emotions. Hence, because most shoppers are emotional shoppers, therefore attracting customers through retail photography is an essential element in retail. In other words, retail photography can prove to be effectual in enhancing sales and attracting customers towards the store.

Therefore it is a must that retailers should have effective and eye-catching pictures on their sites as well as their brick and mortar stores. Certainly, images that are impactful catch customers attention and show professionalism on the part of retailers. Most importantly, they enhance sales. Hence in today’s retail market where online as well as offline impactful image is a must, retailers should enhance their retail photography skills. Therefore, the Teranoid team has come up with the various essential factors that will help retail Photographers enhance their retail photography skills.

Selecting the Right Background for Retail Photographs

While selecting the backgrounds of images for retail photography, retailers first need to analyze where the images shall appear and in what context. That is to say, if the images are for the website, then the standard background will do okay. Consequently, it will make browsing of the site easier for the customers. In other words, having very bright colored backgrounds on the site will result in difficulty and inconvenience for the customers to browse the site.          

However, if retailers want to post images on social media, they can use natural and colored backgrounds. For example, while promoting an apparel store, it is more effective that the retailers should shoot the images outdoors. Consequently, they look more attractive and pleasing. As a result, they tend to convert more sales. In short, the background depends on the type of product the company is selling. 

Using Models along with Products in Retail Productivity

Retailers should think if they want to use models with their products for retail photography. Certainly, this depends on the shoppers. That is to say, retailers will have to see what their customers demand from them. For example, if the customers know a lot about the product, it is not essential to use models. On the other hand, it is essential to show the models using certain products. Consequently, it will be more beneficial in terms of sales. Moreover, there are many people who do not purchase clothes online because they are not sure if the product will fit them properly or not. Therefore, apparel stores use models. On the other hand, people are convinced to buy mugs or toys online. Therefore there is no need to use models, for such products. In short, consumers buy the products that they are not comfortable to buy, seeing others use the product.          

Significance of Lens & Distance in Retail Photography

Right Lens

Certainly, using the right lens and distance greatly helps in enhancing retail photography quality. Therefore, firstly, photographers should select the right lens that photographers need to use in retail photography. This greatly depends on the product. Therefore there is no hard and fast rule for this. However, photographers can avoid wide-angle shots. Consequently, this results in presenting a distorted image of the product.

Distance

Further, photographers need to be sure about the distance from which they should capture the image. That is to say, they should know the exact distance. In other words, they should not capture the image from odd angles. As a result, the image will either seem too close and wide. On the other hand, if photographers take the image from afar, the picture will not be clear.

Lighting

Secondly, retail photographers need to take care of the lighting. In other words, most aspects of retail photography depend on lighting. Therefore retailers should avoid unnecessary shadows. Further, retailers should try to get natural light as much as possible. Moreover, retailers can also use soft boxes for lighting. This will enhance their retail photography lighting.  

What Retail photography demands from photographers after taking the Image

After taking the images, retailers need to perform several other tasks. Firstly, they need to edit the pictures. That is to say, even if the images look fine, photographers need to still check if there is anything they can do to enhance the quality of the image. Therefore photographers need to make sure that the quality and visibility of the image are perfect. Further, if there are any distractions in the image, they can be corrected by editing the image.

Avoid Over editing in Retail Photography

However, photographers should not overdo the editing part. That is to say, the images must not be edited to such a degree that they completely differ from the real product because consequently, this leads to disappointment on the part of the customers. In other words, due to immense editing, there is a huge difference in the image showcased and the real product. Therefore, as a result, customers are dissatisfied and can lead to loss of sales which definitely retailers cannot afford.   

Retail Customers & Ways to Deal with them

An essential part of the Retail industry is to experience different retail customers and to deal with them. There are customers who are flexible and easy-going. On the contrary, there are also such customers who are demanding and difficult. Their needs are unique and complex. Retailers have to deal with various retail customers on a daily basis.

Dealing with these various types of retail customers is necessary for retailers. Below is a list of the types of retail customers that retailers might encounter and ways to deal with them.   

Up to date and Well Informed Retail Customer

Most of the retail customers are up to date and well informed these days. Buyers thoroughly and carefully research before shopping at a particular store. They are well aware of the products in stock. Therefore be prepared because when such retail customers walk into the stores, they are already fully aware of the products available in that store.

For successful sales experience, connect with customers during their research period. For this purpose, make sure that the customers are getting relevant information regarding products on their mobile phones or through emails.

Increase the social media presence and have maximum engagement with your retail customers. Also, be aware of the customer queries either through mail or social media and respond instantly.

The best way to deal with well-informed retail customers is to listen to what they have to say, instead of flooding them with offers.

Also, make sure to provide the well-informed customer with such knowledge that is new to them and something that did not come across them in their research period. Further, highlight such aspects that only your store has to offer.

The Window Shopper Retail Customer

The window shopper has no intention to buy. They just visit stores for amusement and pastime. They might be interested in particular products but their aim is not to purchase. They just want to view and analyze products.

Although dealing with such retail customers seem boring and aimless, but it is essential to acknowledge them. Simple acknowledgment is enough. Do not keep chasing them as they have not visited the store with the intention to buy. Such customers usually inform the salesperson that they are in the store just to browse. Make them feel welcomed and introduce them with one or two new products or about the sale. It is better to let them be until they require assistance.

To get these wanderers to buy, retailers can enhance the presentation of their store. Also, the best and the most profitable products can be highlighted to attract them. Retailers can also encourage Impulse Purchase. Easy-to-grab items are compelling enough to the window shoppers to grasp one or two items.

The Indecisive Retail Customer

The Indecisive retail customer is not sure as to what to buy. They are confused about the items in the store. Such buyers are either not well informed before they come to shop or they are too informed and like too many products that confuse them and affect their decision making power.

The best way to deal with such retail customers is to know about their needs and lead them towards such products. Guiding them and trying to resolve their confusion is the key to such customers. If such customers are interested in buying more than one product, it is easy to persuade them to do so. Provide them with detailed information about the products, in case they are comparing several products.

Loyal and Regular Retail Customers

Retailers should make sure to remain in contact with regular buyers through email, social media, etc. That is to say, they greatly influence sales and are an asset to the business. Hence, there is nothing more valuable to a loyal customer than to appreciate them and their frequent presence at the store.

Regular customers are the best and easiest of all customers. In other words, they know well about the store and its latest products. Further, they exactly know what to buy. Certainly, there is a level of trust among such customers and that is what drives them towards the store frequently. Consequently, this makes the selling process easier as such customers are not demanding and difficult.

Need-Based Retail Customers

The purpose of Need-Based Retail Customers is to search for their desired product and leave the store as soon as the need is fulfilled. They are in search of the product that they are in need of and shall leave if they do not find it. Their reason to shop can be limited to a particular event, a specific need, etc. Although it is a bit difficult to deal with such customers, but they can be turned into loyal customers if their demand is fulfilled and if they find products that they are in need of.

There is no need to get in their way and to bombard them with the information they are not in need of. They are on a mission and they are firm at only achieving that. They should be provided with simple and to the point replies to their queries.

If such customers are in a hurry do not bother them. If they are done with the buying process, speed-up their check-out process to save time.

The Bargain Hunters

Bargain hunters are in search of products with the lowest prices. In other words, they are not regular buyers and have no intention to be amongst such buyers as well. Although it is also not easy to handle such customers as they are not willing to buy products that exceed their desired price rate. However, such customers need to be assured that they are getting a good deal. Further, retailers can also highlight high-quality products.

However, if they are not willing to buy on any term, note down their demands so that they can be informed later during promotions and sales.

The Talkative Retail Customer

Certainly, such customers love to talk while shopping. Moreover, at times, they can keep the salesperson from doing their job. Therefore, the salesperson needs to be polite to such customers, but they need to make sure that in doing so the other customers are not being affected and ignored. That is to say, there is no need for the attendant to indulge with them if they are off-topic or are affecting their duties.

Conclusion

Handling customers on a daily basis is a necessary aspect of the retail world. Retailers need to be engaged with their customers to an extent where they know what their customer demands from them, before customer demand. Moreover, for this purpose, retailers must have a POS System, that allows them to track their customers records and understand their likes and demands. Steve Jobs rightly states while explaining the retailer-customer relationship;

“Get closer than ever to your customers. So close that you tell them

what they need well before they realize it themselves.”

Success in the retail business highly depends on knowing customers and understanding their unique traits and thought patterns. The pressure is always on when it comes to the retail industry and shall only increase in the coming times. To be able to overshadow the evolving competitors, tolerance to understand the customer psyche is required. It is essential to keep a keen eye on the set behavior patterns that operate the customers’ decision-making process.