Author: katherine

Certainly, COVID-19 has changed the entire shopping experience for customers. That is to say, when it comes to physical retail, customers are concerned about the safety measures that retail stores are taking for their customers. Consequently, retailers need to adopt new ways and methods that provide secure and safe shopping experience to customers.

So, while planning a safe retail shopping experience for the customers, retailers first need to plan the store’s layout. In other words, retailers need to focus on spacing and store design because distancing is the most significant factor that concerns people. So, by following the right strategies, retailers can certainly create a safe Retail Shopping experience for the customers.

Tips to create a Safe Retail Shopping Environment for Customers   

Below the Teranoid Inc, has come up with some effective tips that shall help retailers create a safe retail shopping experience for customers. 

Knowing the right Data for Safe shopping experience

First and the foremost thing is to collect the data required for planning. That is to say, retailers need to collect the data that is essential for planning the store layout and safe retail shopping experience. So, for this purpose, retailers need to first see how many customers they can allow in their stores at one time. For this purpose, retailers need to follow the guidelines that the state has ordered when it comes to social distancing. So, keeping that in mind retailers need to plan their store layout.

Secondly, retailers need to be aware of the traffic that their store usually has during peak hours. Further, they also need to know the areas of the store that have the maximum amount of customers. Consequently, retailers will plan their store layout accordingly and position the objects in a way that the customers can easily shop without having to come in contact with others. Although this sounds tricky, but with the right strategies, retailers can manage the customer safety and security. In addition to these, the retailers also need to know the employees that are available in the store. That is to say, because of social distancing, there must not be a lot of employees in the store as this can be the main cause of driving customers away from the store. Therefore, make sure that the store is not full of employees. Further, ensure proper and distant placing of the employees in the store to maintain social distancing.  

Know the customer behavior to create safe shopping experience  

Retailers need to be aware of the customers’ buying journey. In other words, retailers need to be aware of the products in demand. Secondly, retailers also need to be aware of the customer behavior. For example, what do they do when they enter the store? The answers to these questions will help retailers plan their store’s layout as well as the placement of merchandise.  

Following the essential safety measures to create safe shopping experience

Space layout is not just about having a safe and secure layout plan. In fact, it is also about following the safety measures that are essential for retailers, employees, as well as the customers. So, for this purpose, retailers need to implement the health and safety measures in their stores. Further, retailers need to provide hand sanitizers in their stores. Secondly, they also need to make compulsory the wearing of masks before customers enter the stores. Certainly, in the current situation, customer safety and security is essential for retailers. Therefore, they need to change their store layout and shopping behaviors to make the customer comfortable and safe.

In addition to these factors mentioned above, retailers need to keep the store clean and ensure that the rules are followed strictly in their stores. Signage can also be another effective way to promote strict social distancing in the stores.      

There is no doubt that retailers need a great Retail team to run a successful business. That is to say, without great teamwork, it is difficult to achieve business goals. However, it is a great challenge for retailers to find a retail team that works diligently and is capable enough to play a significant role in the success of a business. So, choosing the right people becomes difficult for retailers.

How to build a Great Retail Team

https://youtu.be/-luYAVBD9D4

We do understand how significant it is for retailers to have a great retail team. Therefore, the Teranoid, Point of Sale team of content writers have compiled for you some tips that shall help retailers know how they can build a great retail team and what are the ways that they must adopt in order to have a great working team.   

Build great Retail team by giving them good environment 

It will not be wrong if we say that the better the workplace and its environment is, the better the employees will perform. In other words, the workplace also has great significance for employee engagement and progress. Certainly, who does not want a good work environment and deserving salary packages? So if the Retail team is given the benefits that they deserve, they shall certainly act accordingly and work hard for the progress of the business.

Build a Great Retail team by taking care of the employees

So, one of the basic and most significant tips for retailers is that they create an environment that best suits the workers. That is to say, the more engaged and happy the staff will be, the better they shall perform. Further, such employees are also active when it comes to learning new things. In addition, retailers do not want to lose their competitive and hardworking staff, therefore employees who are given benefits do not leave the organization that they are part of. Moreover these employees provide good customer service and take the company matters as their own. So, giving good environment to the customers is the key to build and retain a great Retail’s team.

Retail team must be talented

Certainly, talent is essential when it comes to building a great retail team. So while hiring people, retailers must see that the employees they are hiring should be smart and talented. Further, they should be able to cope with the pace of the other workers as well the managing department and the bosses. Moreover, if the employees are competitive and challenging, it is good for the company as well as for the other employees. Such employees are not a threat to the company, in fact they are the ones that take work seriously and remain focused and motivated.

Great Retail’s Team requires understanding the company culture

We have talked above about giving employees good environment. Similarly, the employees should be such who are also able to fit in the working environment. That is to say, each company has its own policies, ways and culture. Therefore, retailers should look for such employees that fit into that culture. When the entire retail’s team complements each other and understand the working environment, they result in great team work and productive outcomes. So, in case retailers find an employee that is highly talented but is not able to fit in the company culture and environment, there is no point hiring such an individual.      

Make the Retail’s team aware of the business progress

Certainly, retail team plays a significant role when it comes to company’s success. Therefore, retailers need to keep their team aware of how the business is progressing and what goals they need to achieve. When the retailers continuously communicate with their team members, they are taking their team members in confidence. As a result, the team performs better because they feel one with the company and take the company goals as theirs. On the other hand, if retailers keep their retail team at a distance, the team would only work as employees and not take full part in the business matters and its progress. So, for retailers to build a great retail team, they must involve their employees in all business matters and share the progress of the business.    

Retail manager is certainly an integral part of the store. In other words, all the tasks and management is dependent on the retail manager.  However, it is a challenging time for not just retail stores, but retail store managers as well. In other words, things have changed due to the current situation, which has increased the retail store challenges. As a result, the job of the retail manager has become way more hectic and they need to be more alert. Therefore, retailers need to find such managers for their stores that are competent and perfect to manage store operations.  

How to select Retail Managers

We at Teranoid have come up with some ideas and tips that shall help retailers know better how to select their Retail Manager.

Retail Store Manager Qualifications

Certainly, qualification is the most essential thing when it comes to hiring a retail store manager. In other words, the manager must be more qualified than the employees. Further, the consumers who are turning back to stores are expecting way more from the stores than they used to expect. That is to say, now the store needs to be more careful of the safety measures. Therefore, retail store managers need to be more cautious and hardworking in order to keep up with the current situation. Further, the manager should be such who is able to motivate the employees so that they too work freely and more competently. So, retailers need to be very vigilant when it comes to selecting the retail manager because the manager is the one who handles the entire store matters.

Retail Manager Skills

Looking for skills in the retail store manager is equally essential. In other words, if the retailer is trust worthy, but does not have the adequate skills, it will not be appropriate. Therefore, while hiring a retail store manager; retailers need to closely look for skills that the candidates possess. Firstly, retailers need to look for communication skills. Secondly, they need to be capable enough to apply sanitization rules and other necessary management affairs. Thirdly, they must be detail oriented and vigilant. In addition, they should know the store products and their information.

Creating the Retail Manager Hiring Ad      

Certainly, the retail market is competitive and challenging. Although many workers have lost their jobs, yet there are many who have left the jobs due to safety concerns. Therefore, retailers need to create an ad that is competent enough to reach the right candidates. Giving ad online is a good and effective way to find a competent and perfect retail manager. Consequently, retailers have more chances of reaching out to a wider group of candidates.

In addition, retailers need to keep in mind a few points while creating a job ad. Firstly, they need to use the right keywords. In other words, if the keywords are not correct, you shall not be able to reach the right and targeted candidates. Secondly, mention the tasks that the retail store manager will be in charge of. Thirdly, mention clearly the company policies and values and look for such a candidate that is able to survive in such an atmosphere. In addition, do not forget to mention the company location because that is what the candidates will certainly be looking for. Also, mention the managers’ working hours.

Retail Manager Interviewing Tips

While interviewing, retailers need to see if the candidate will be able to adjust in the company and understand its policies. Also, be sure that the candidate might also have some questions. Therefore, be open and give them the chance to ask something if they plan to. So, brief them about the job clearly and then give them time as well to ask questions if they have any.

Conclusion

These are a few tips for retailers that shall help them select Retail Store Managers. We hope that these tips shall help you select the candidates that understand the job responsibilities and perform them competently.     

It will not be wrong if we say that business marketing is not complete without a retail blog. Further, this has become an essential part of the retail business today. However, there might be some retailers who have not yet started with their retail blog. That is to say, they might be concerned if the blog will really be worth spending time and effort on. Further, retailers might also be concerned about what the audience would like to read. There are several such questions that cross the retailers mind while thinking of starting a blog. But, there is nothing to worry as you are not alone in this.  

”Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.”

Penelope Trunk

Some of the retailers do not have enough faith in writing a blog to expand their business. However, businesses have thrived by having a blog and it is one of the most effective ways of marketing. That is to say, retail blog does not only help retailers increase traffic and sales, in fact it also helps to remain in contact with the customers. In short, the entire customer family can be connected together as one through social media and online presence.      

Reasons why retailers must blog

Below the Teranoid content team has compiled a few tips that shall help retailers know why blogging is essential and how can it help retailers expand their business. 

SEO Optimized Retailers Blog

Certainly, SEO is an integral part of having a website. That is to say, without SEO, the website cannot be created. So, retailers having a website or an e-commerce shop are certainly aware of how significant SEO is and what keywords and Google rankings mean for their website. Further, having content based on keywords that are searched more has a very positive effect on the blog and the audience that reach the site because of the use of the keywords.

In addition, product knowledge also plays a great role in blog writing. So, retailers and their blog writing teams must be aware of how to use the keywords as it has the potential to draw customers towards the site. Further, we also need to be aware of how stuffing keywords affects SEO and leaves a bad impression on the readers. So, it is through the optimized SEO that retailers must have a blog as it increases traffic. Hence, this means making more sales.     

Retailers Blog helps build trust

Certainly, gaining customer trust is essential. So, retailers can also build trust by making the site easy for the customers. That is to say, simple checkout process and easy to navigate site can be a great way to build customer trust. Further, these days there is less of a gap between the shopper and the customer. That is to say, the customer wants the experience to be transparent and honest. So, writing a blog means showing customer yourself as a retailer as well. That is to say, there must be posts by the retailers as well. So, the customers know about the retailers. Further, this helps strengthen the bond between the customer and the shopper. Moreover, it helps create trust.

Retailer Blog engages customer and helps create excitement

Creating excitement among the consumers is also significant when it comes to marketing. So retailers need to make the element of excitement alive in their blogs. In short, the blog should be such that keeps the customers engaged and happy. The customer must not lose interest in the brand. In fact the brand should be made desirable through blog. So retailers need to ensure that their marketing and blog writing teams are working diligently and that they know what they are doing.       

Conclusion

To conclude, having a retail blog is essential. It is through the blog that retailers can expand their business by reaching out to audience. So, if retailers do not have a blog yet, they need to have one as it certainly supports them in business and plays a huge role in drawing sales and customers.   

“The first thing you learn when you’re blogging is that people are one click away from leaving you. So you’ve got to get to the point, you can’t waste people’s time; you’ve got to give them some value for their limited attention span.”

Alex Tabarrok

Understanding consumer shopping behavior is essential. That is to say, retailers should not only focus on what the customers are saying and what they need. In fact, they should go beyond that. In other words, they must understand the consumer shopping behavior. Further, they must also observe and decode what the customers are not saying. That is to say, understanding customer expressions and gestures is also significant in order for retailers to understand the consumer behavior in detail. Consequently, retailers can treat them accordingly and know them better.

Ways to monitor and understand Consumer Shopping Behavior

In this article, the Teranoid team has compiled for you some ways and techniques through which retailers can monitor and understand Consumer shopping behavior easily.

Understand Consumer Behavior by monitoring consumer Signs and Signals

Certainly, there are signs that indicate that the retail shopper is interested in a product. For example, if the customer is looking at a product for long. Secondly, if the customer is discussing the product a lot. Certainly, when customers spend time on one product, it is a signal that they are interested in buying the product. Thirdly, retailers and their employees also need to be aware of the customer’s glance. That is to say, the customer might be looking for the employee’s help regarding the product. So, employees need to be vigilant so that they understand the customer signs and gestures. In addition to this, understanding the body language is also essential. Monitor the buyer once they are looking at the product or after they have inquired from you about the product. Their expressions as well as their body language will inform the employee if they plan to buy the product. So, retailers and store employees need to monitor these gestures because if they would not, there are chances that they might lose the sales which they were so close to.

On the other hand, retailers should also look for signs that indicate that the customer is not interested in a product. For example, if retailers do not meet the attendant’s gaze, it is a sign that they are not interested in a product. Secondly, if retailers are avoiding the employee’s questions regarding the products and their interest in the product, it also means the same. In addition, if you hear such words as, not now or just looking also signals towards the fact that they do not like the product and need space. So retailers not only need to see if and when the customers are interested in the product. In fact they should also monitor the customer expressions and body language when they are not interested in a product. As a result, they should be left alone.

Know the Consumer Shopping Behavior by Understanding their hidden expressions and emotions   

Having said that, there are times when the body language does not always state the truth. That is to say, there are times when the customers are hiding their emotions. So, retailers need to see through the customer. The reason behind hiding emotions can be several. That is to say, consumer can hide their emotions because they do not want the employee to see their excitement and interest for the product. Secondly, the customer might not be that expressive generally in life so they do not show their emotions while shopping as well. So, retailers need to try to discern what the customers do not show. If the customers do not show their expressions, try to analyze their tone and voice. Although it sounds a bit tricky, but with practice and experience, retailers and their store staff will be able to understand the consumer behavior in detail and know what they are not explicitly showing.        

Certainly, one of the most effective ways to make customers happy is to do Retail giveaways. However, the entire process of doing retail giveaways can be fun and exciting. Further, it has several benefits for retailers as well. Therefore, if done the right way, retail giveaways can help retailers increase sales and grow their business. So if retailers are planning to do retail giveaways, they must keep reading as this piece of writing is filled with ideas and tips that shall help retailers do effective retail giveaways that not just make the customers happy, but also help grow businesses.  

Set your Goals for Retail Giveaways

Firstly, retailers need to know what they intend to achieve through retail giveaways. That is to say, retailers at least need to set a few goals in order to proceed with the giveaways. Consequently, this will help make retailers remain focused and know what they have to achieve by the end. Now you might be thinking what sort of goals a Retail giveaway can have. Well, firstly, it is through giveaways that retailers can collect customer information. Certainly having customer information is most significant when it comes to customer dealing. Therefore it is through giveaways that retailers get the chance to collect relevant and useful customer information.    

Secondly, retailers also need to make it a goal to promote products that are new. Consequently, this will help retailers promote products other than just the giveaway. Thirdly, giveaways can be a great way to make new customers. That is to say, giveaways attract people. Therefore, retailers need to avail this opportunity to make more customers.     

Deciding on the Retail Giveaways

Deciding on the prize is an integral step of retail giveaway. Therefore retailers need to decide the prize very wisely. That is to say, retailers need to give prizes that are not just high in demand but that are also useful and related to the brand. That is to say, if the giveaways are not related to the brand, there are high chances that the audience is only interested in the giveaways and it will do no good to the brand. So, make it a point to add such item in giveaways that helps promote the brand and increase customers.

Contest Selection for Retail Giveaways

Now retailers need to decide how they are going to give retail giveaway. That is to say, retailers need to decide what sort of medium they want to use in order to give giveaways. Firstly, retailers need to opt for contests. That is to say, they can either choose sweepstakes method or through social media. In sweepstakes, entrants will submit their information and they shall all be added into the contest. Consequently, retailers can collect the customer information easily this way as well. Secondly, retailers can ask the entrants to like or follow their page on social media. Consequently, they can increase their social media following and make new customers. In addition, there are many other types of contests from which retailers can choose.

Deciding the Retail Giveaway Winner

After going through the above-mentioned giveaway procedure, retailers now need to decide how they shall choose the winner. This depends on the type of contest that retailers have opted for. As a result, they shall decide how to choose and announce the winner.   

Conclusion

After doing Retail giveaway, retailers need to focus on the information they collected. That is to say, now is the time to make effective use of customer information that retailers collected. In other words, using that information, retailers can plan their marketing strategies and remain in contact with the customers. Moreover, retailers can also save this information in their POS System and effectively use this for marketing and customer service purposes.   

Fashion retailers along with other types of businesses are rapidly advancing with time. Moreover, the consumer trends are changing so rapidly that retailers have to adapt themselves according to the customer likes and preferences. In the same vein, fashion retailers also have to keep themselves and their stores up to date so that the customers are able to connect to the brand more. So, fashion stores whose employees are only working as a salesperson is no more acceptable. That is to say, the staff in the fashion stores must also look modern and stylish.

In addition, we are all aware how fashion attracts women. Further, they are emotional when it comes to clothes and fashion. Moreover, it’s not just about buying. That is to say, women get pleased by the service they receive from a brand. Therefore, this is something that stores must consider. Because of the popularity of online shopping, brick and mortar fashion retailers need to find ways that help them connect with their customers more.

How can Fashion Retailers upgrade their staff?  

Below the Teranoid team has come up with some ideas and tips to help fashion retailers upgrade their store employees.

Fashion Retailers need to train their Staff  

Employees should be given training of fashion trends and understanding fashion basics. That is to say, the employees must know about the body shapes and which type of clothing best suits various body shapes. As a result, they shall be able to give the right suggestions while dealing with customers.

Fashion Retailers Employees need to build trust

Certainly, women are looking for suggestions when it comes to fashion. However, they have to build trust with the person who is assisting them, especially if they are getting views from some fashion store. Therefore employees should also be trained in building trust among the customers. That is to say, they should adopt a friendly and nice attitude towards the customers. Moreover, they must also be confident in giving their views. In addition, they must also listen to the customer and not be rigid in their views.

Creating First Impressions

Staff should be trained to greet customers well and know how to attract them. Further, they should be smart enough to understand the customer needs instantly. Moreover, the attendants should make the customers feel relaxed and welcomed as soon as they enter the store. Employees can do so through gestures such as passing smile or making eye contact or even through nice and welcoming words. As a result, customers will be more confident and open to the store attendants and their stylists. The better the stylists’ behavior will be, the more open customers shall be.   

Increase customer data base

Certainly styling is personal for customers. That is to say, the connection between the stylist and the customers in not that of a sales person and a customer, in fact it is more personal. In addition, the stylists will also know details about the customers that they can use later for marketing and promotion purposes. In other words, retailers can personalize the shopping experience of the customers. Moreover, this way retailers can increase customer loyalty which will eventually result in increase in sales and growth in business.  

Conclusion

These days the fashion industry has become huge. Consequently, the customers too have become smart and know what exactly they should wear. Therefore, what fashion retailers can do is, they should provide customers with their personal stylists. As a result, these employees turned stylists should give customers the right advice regarding fashion and maintaining style.  

The beacon technology is meant to transform the entire customer dealing experience for retailers and the Retail Market. Further, the beacon technology is way more advanced and effective as compared to just providing exceptional customer service and marketing the right products. So, let’s see if the Beacon Technology actually has the potential to transform the Retail Market.   

How can the Beacon Technology transform the Retail Market?

Beacon Technology is advanced and certainly has several benefits. Therefore it will not be wrong if we say that this technology has the potential to transform the retail market. We at Teranoid are striving to provide you with the most authentic and useful information. So, below, we shall discuss the how the Beacon Technology can transform the Retail Market.

Beacon technology makes the shopping experience seamless

As mentioned, above, the Beacon technology sends signals to the mobile phones. Further, these beacons help customers know more about the store that they are in and the products that they might be interested in. in addition, it is through the beacon technology that the entire shopping experience is made seamless. That is to say, the customers are not just informed about the store products and what they can buy; instead the beacon technology also offers several other features. Moreover, the customers can also know if the item is available in the store or not.  

Eddystone and the power of beacons for the retail market

We are aware by now that the beacon technology is being used in the retail market for long. However with the Eddystone advancement, the beacon technology has moved to the next level. In short, it is through the Eddystone beacon language that the gadget performs exceptionally well. Further, beacons have the potential to communicate with mobiles devices such as android and Ios.

Insight into the consumer behavior for the retail market

Beacons also give retailers deep insight into the customer behavior. That is to say, it is through the beacon technology that retailers are able to know how the customers like the products and which ads are they responding more to. However, in addition to providing customer insights, the technology also ensures that the customers information is safe and does not reach a third party.

In addition, marketers can also easily see which ads are working well and which are not. earlier if retailers had to monitor how their marketing strategies are doing, they had to conduct surveys. However, now with the beacon technology, retailers can easily know about how their marketing strategies and ads through the beacon technology are impacting consumers.

Transform the Retail market by Targeting customers rightly

Beacon provides retailers with big data. Therefore, retailers can use this data to reach out to customers even outside the store. That is to say, if a customer left the store without making any purchase, retailers can know which areas of the store they were present more. Consequently, they know which items the consumer was interested in. further, retailers can also know if the consumer spent time in the changing room, in case of an apparel store. Consequently, the retailers can plan their marketing strategies accordingly and reach out to the customer. So, in this way beacons are very useful as they have the potential to target the consumers with what they really want and are interested in.        

Conclusion

To conclude, we would like to say that the beacon technology is certainly transforming the retail world. That is to say, now the marketing has reached a new level due to beacons. In short, now retailers are able to practice the location based marketing, which could not have been imagined in the past. So the beacon technology is transforming the retail world in the true sense.

The retail world is full with the news of the Beacon Technology. In addition, most retailers are aware of the technology. For those of you, who are not yet aware of the term, this article will help you understand the beacon technology and what its use is for retailers. Certainly, our aim is to help retailers prosper and do better, therefore the Teranoid team has come with an introductory article on Beacons.   

What is the Beacon Technology?

Beacons are devices that work based on the Bluetooth instilled in them. This device transmits the data and then passes it on to the other Bluetooth enabled devices. These gadgets are really small in size. That is to say, they can easily fit in the person’s palm. Further, these devices are smart enough to transmit data from Bluetooth enabled devices such as smart phones, tablets etc. As a result, they send customized messages to the devices for marketing purposes.

What retailers can do is that they can install the Beacon technology in their stores. Further, retailers can send messages to the customers according to their preferences and demands. For example, when a customer enters the shop, retailers can send them welcome messages. If they are leaving the store, they can send them goodbye message and a message that says “hope to see you again.” In the same way, retailers can also send messages to customers about products based on their previous purchases.

In addition to just in-store messaging, Beacon technology is way more than that. That is to say, they can also be used for contactless payment and automatic check-in.

Should Retailers opt for the Beacon Technology?  

Beacon technology is a very advanced form of technology. Further, the retailers that are making use of it are finding the product very useful. That is to say, certainly, the stores that are using this technology are receiving better customer response. In addition, I would highly focus on the fact that the customer today is modern and smart. Consequently, they do not mind the use of such technology. In fact, they appreciate such stores that are advanced and up to date.     

How can Retailers use the Beacon Technology?

For retailers to use the beacon technology in store, they need to use the apps that enable the beacon technology. The app must be installed in the customer’s phone. Although, the customer can develop app of their own to make the process work. However, if retailers are not that well established and also if it’s a bit tricky for them to do so, they can simply use the Beacon enabling apps.

Implementing the Beacon Technology in Stores

Retailers can implement beacons in their stores by following the below mentioned tips.

Testing the Beacon Technology

Certainly, retailers want to use the right product. So, they must test the product before practically using it. Retailers need to ensure that the beacon must work throughout the store. Further, they also need to ensure that they receive the data that they require. Certainly, retailers do not want the gadget to not work properly. As a result of a weak system, customers will get frustrated and this will further result in losing sales.    

Staff Training with the Beacon Technology

The Beacon technology is mostly automated. That is to say, it works on its own. However, retailers and the employees must not leave it on its own due to its self-sufficing feature. So, retailers need to ensure that the staff is well trained because they must know how the gadget works. Further, they must also know how to derive data from beacons and know what more can it do for them.

Conclusion

These are the two most essential factors when it comes to effectively using the beacon technology in retail stores. So, this was a brief introduction on the technology. However, in the preceding article, we shall discuss if the beacon technology has the power and potential to transform the retail market or not. So, keep reading and let us know what else you would like to know about.