Author: katherine

With the advancement in retail technology, threats have also increased. In other words, cybercriminals have always been active. Moreover, with the advancements in the retail sector, there is a great possibility of retail security being threatened, most importantly when it comes to the brick and mortar stores. In this article, we shall discuss the retail security threats that the brick and mortar stores are facing. 

Lockdown; a significant Retail Security Tip

Consumers learn about brick and mortar stores online as well. Therefore, whether it is an online website or social media accounts, retail security is essential. Certainly, sales and consumers are significant for retailers. Therefore they cannot afford to lose their customers because of their poor digital face and presence. Having said that, retailers need to make their sites secure. In other words, retailers should reduce these retail security threats because they negatively affect sales and drive away consumers.

Most business owners remain ignorant of the traffic that visits their site. Consequently, this can cause severe problems. Therefore the brick and store stores should adopt the Omnichannel approach. Further retailers should make sure that the development teams are monitoring site traffic properly. Consequently, they shall be able to secure their business from threatening retail security situations.

Third-party payment providers should be Secure

Securing customer data is certainly important. A single mistake can lose the company’s reputation. Therefore at times, issues arise due to third party providers because their services and systems are not secure. Certainly, these third-party providers can be a major cause of retail security issues. Therefore, employee education is of great importance as it helps in preventing retail security threats. Hence, the brick and mortar stores can benefit from third-party payment services that secure them from scams and other cybercrimes.

Ensure Retail Security while connecting with other Devices

The modern and smart technology comes with a lot of retail security setbacks. Further, consumers do not only buy from the brick and mortar stores. In fact, they shop using certain devices. Therefore, dealing with customers through devices involves the element of unreliability. Hence, these devices can be really useful. On the other hand, they open doors for security threats. That is to say, the consumer data is at risk. Hence retailers should work with such devices that ensure retail security. That is to say, there are devices that guarantee users security and privacy.

Beware of the Cyber Criminals

Cybercriminals risk the consumer data as well as the retailers. Therefore, brick and mortar store owners should secure their digital presence. That is to say, retailers should not leave any room for these invaders to cause disruption and loss for the company. These criminals gather customer data gradually which makes it even more difficult to track them and the source of the lost data.

Therefore in order to maintain secure systems and save their system from these disrupters, retailers can take certain measures. Firstly, as mentioned earlier, they should be aware of the insecure third party systems. Secondly, they should have such tools that are able to detect these indecent activities instantly. Thirdly retailers can hire cyber experts to handle and manage retail security.  

To conclude, retailers should be more alert and knowledgeable about retail security threats. That is to say, they need to be aware of the retail security threat in advance before they fall into an unmanageable and unfavorable situation. Therefore retailers can do a lot when it comes to maintaining customer loyalty. To sum up, retailers can secure their systems and adopt the latest retail technology through proper security plans and tools, for example, POS systems, surveillance cameras, electronic article surveillance, etc.

 Conclusion

Certainly, in the modern age, consumers are expecting retailers to ensure their privacy. On the other hand, they also expect the system to be as advanced as possible. Consequently, it makes difficult for retailers to manage both things simultaneously and skillfully. Certainly, the data breach is the cause that leads to consumer distrust and fear. Therefore if retailers want to keep customers satisfied and loyal, they need to deliver convenience along with security. However, the brick and mortar stores are no exemption to this. That is to say, they also face security threats with the advancement of technology. Therefore while cybercrime is immense in the retail industry, it is possible to tackle it. But, it is important that retailers keep their business and consumers secure and satisfied.

Retail Skills & Strengths that Retailers & Employees must Inherit

Certainly, in today’s highly competitive retail world, retailers need to be competitive and vigilant. Therefore retailers must possess certain qualities that keep them ahead of others. That is to say, there are certain retailers that possess effective and proficient retail skills. Consequently, it helps them in their business and dealing with customers. Hence, in this article, we shall discuss the skills and traits that retailers must possess.

Retail Skills and Strengths

Helping & Supporting; effective Retail Skills

Certainly one of the most significant retail skills that retailers must possess is their offer and interest in helping others. In other words, retailers are meant to enhance the lives of customers by providing them with products of their desire. Therefore it is significant that retailers and employees should take interest in helping customers out. In other words, they should understand customer demands and needs. Hence, they should try as quickly as possible to provide them with their demands and needs.

Effective Retail Skills require Empathizing with customers

Secondly, empathy is also very important when it comes to understanding customer personality and needs. A good retailer and employer is the one who can put themselves at the customer’s place and then understand their demands. The one who is empathetic is the one who has good listening skills. Listening is a very essential retail skill that satisfies customers and helps employees and retailers understand customers better.          

Self Restraint & tolerant

Patience is another retail skill that retailers need to master. In other words, it greatly helps retailers provide good customer service to their clients. Moreover, there can be such customers who are demanding and who take employee’s extra time. Therefore without patience retailers and their employees will not be able to match with the customers pace. In addition, there are also such customers who demand a certain product and they want it right there and then. Therefore in such a case, patience is required because without it there are chances of losing customers and affecting sales.

Politeness & Friendliness: Retail Skills

Retailer and their employees do not need to be extroverts and too casual. But, retailers must possess the element of friendliness and politeness. In retail, retailers, and employees certainly have to deal with people on a daily basis. Therefore retailers and their employees should be warm and welcoming to all the clients. As a result, it will keep customers happy and hence result in better sales and productivity because nobody wants to be treated badly and impolitely.

Fast-paced Learners

Retailers should be active because they and their employees are in a continuous process of learning. That is to say, they will be bombarded with continuous information. For example, the information might be related to products, or about handling technology such as Point of Sale System, digital assistants etc. Moreover, there are inventory details that keep updating and hence demands employees to know about it and the product details. In addition, there are several other tasks and information that the employees have to keep themselves abreast of.

Retail skills to balance and prioritize is essential

Employees should be able to deal with different customers simultaneously. Secondly, they should also keep the store neat and in order. Further the retailers, as well as their employees, should be able to prioritize the customers and tasks that are of prime importance. Also, it is a common customer issue that several customers will seek help at the same time. Therefore employees should possess the retail skill of tackling different customers effectively and skillfully.

Should be challenging and physically fit

The job of an employee is challenging. That is to say, they do not have enough time to rest. In other words, their job is physically challenging and demanding. Therefore employees should be active and be able to handle and take the exertion.

Effective Listening Skills; a must retail skills

As mentioned above, listening is what customers expect from employees. Therefore having effective listening skills are is important for the salespersons. Even if customers are not that good listeners, they can develop this skill with time and practice. Further body language also counts. That is to say, if employees act in a polite and welcoming way, customers feel being heard.

Product Knowledge  

A good salesperson has knowledge of the products. As a result, they provide solutions to the customers and their queries instantly. But this experience requires time. It cannot be achieved overnight. In other words, employees can have knowledge of products when they have adequate product knowledge. To have this skill, retailers can monitor the popular products and learn about their characteristics. Further employees can learn about certain products with the help of product guides and pamphlets. Moreover, there will be some products whose features cannot be fully understood once used practically. Therefore if possible, these products should be tried and tested. Hence, employees will be able to understand the product in detail.  

Conclusion

To conclude, there are many retailers who possess these features and that is the cause of their success. Also, it is not essential that retailers are born this way. Retailers can also adopt these retail skills and become successful. The happier the customers are the better the sales shall be because as Seth Godin; business executive and author says,

“People do not buy goods and services. They buy relations, stories and magic.”

Maintaining Effective Vendor Relations in Retail

Maintaining effective vendor relations is a must in retail if retailers need to stay competitive. That is to say, having great vendor relations will affect business progress. In other words, good terms with the vendors result in effective and good product delivery. Consequently, it will make customers happy and provide them with good customer service. In this article, we shall discuss how retailers can build strong vendor relations with their vendors.  

Understanding Vendor Relations Management

By vendor relations management we mean planning and managing the effective relationships with the vendors. That is to say, in retail, this refers to dealing with wholesalers, contractors, and manufacturers. Let’s see what are the ways through which retailers can maintain effective vendor relations in retail.

We can create friendly terms with someone only when we are frequently in contact with them. Therefore try to remain in contact with your vendor even when there is no business talk going on. Most retailers are in contact with their vendors when they are in need. But, retailers should try to remain in contact with them even other than business. In other words, they should ask them about how their business is going, what are their future plans, etc. As a result, vendors will be more relaxed while conversing about matters aside from their business dealings with you.

A very effective way to build healthy vendor relations is to think of them as your partner and not the vendor. In other words, they can prove to be beneficial to you. Therefore create ties with them other than business. In other words, with this mindset, you will be able to see them as your partners and not vendors. As a result, this mindset will help you manage effective vendor relations. Consequently the better the relationship is the better services vendors will deliver.

Effective Product Forecasts helps with Vendor Relations

One of the main clashes between retailers and vendors arises due to the imperfection of the product forecast. In other words, retailers do not know exactly what their customers would demand and which products they should foresee. Moreover, they are not aware of the quantity of the products they intend to order. As a result, the vendors are not given exact amounts and hence are left unaware of the product demand and quantity. Therefore it is essential that retailers know exactly the forecasts that they need to order. Therefore they can invest in tools such as POS System and such actions through which they exactly know which products and how much to order. Consequently, it will result in clarity and awareness on both parts; the retailer and the vendor.

Honesty; an essential element in maintaining healthy vendor relations

Remain honest with your vendors. That is to say, retailers need to inform the vendors instantly in case something goes wrong. For example, in case the merchandise is lower than what had been ordered, retailers should inform their vendors immediately so that there is no confusion and issues due to it later. Issues can occur, but if solved instantly they do not lead to arguments and disputes.

Communication

Communication is the key when it comes to maintaining ties with anyone. Therefore when it comes to maintaining vendor relations, communication holds great significance. Further, the medium of communication should be efficient. That is to say, whatever the means of communication is should be fast and effective. Moreover, retailers should try to have one medium to connect for example vendor management tools. However, they should avoid using various channels such as email, SMS, call, etc and stick to one medium.

Be professional when Required

Last but not the least; retailers should try to be good clients. There are business owners that completely lack professionalism. Therefore firstly retailers need to be cordial and polite with their clients. Secondly, they should have strict rules when it comes to payment. As a result, these things lead to effective vendor relations management.    

Certainly, cash flow is essential for all businesses. Therefore retailers who pay on time are respected and praised. There are vendors who have payment history lists. Further, they rate retailers on their payment. That is to say, they note if their payment is on time. Consequently, the merchants that pay on time will definitely have better terms with their vendors. As a result, vendors might offer them better prices as compared to the rest of the market. In short, these merchants are respected and offered discounted prices.  

Conclusion

To conclude adhering to the vendor’s rules and procedures is significant. As a result, it will naturally lead one towards better and enhanced vendor relations. For example, if vendors require a specific way for the order, there is no harm if retailers comply with them and their procedures. As a result, the orders will be processed effectively and on time. Moreover, it shows that retailers are professional and courteous.          

Sale Promotions in retail are essential. That is to say, promotion is one of the major tactics retailers use in marketing. Further, they help the slow-moving inventories move faster. However, running sale promotion is not that simple of a task. That is to say, it does not just mean putting up the sales tag and reducing prices. It is much more than this. In other words, retailers need to understand which type of sale promotion will be more effective. In this article, we shall help retailers understand the types of sale promotion that will result in productivity.

Types of Sale Promotion

Percentage off Sale Promotion

One of the most effective sale promotions in retail is the percentage discount. Further, this is the most popular type of sale promotion. Consequently, these are the discounts that work best with the customers. Moreover, it is better that the sale is on the entire store products. That is to say, the percentage discount should be implemented on the entire store products, if possible. As a result, it will be more beneficial as compared to the sale on selected items.

Dollar-off Sale Promotion

As the name suggests, the dollar off sale promotions includes sales on items off by dollar. The percentage off sale and the dollar off sale have mixed reviews. Therefore it becomes difficult to guess as to which one of the two sale promotions is better. However, we can rightly say that the percentage off sale is slightly more popular and effective than the dollar off sale. Having said that, the sale depends on the customers and the price that retailers offer whether it is the percentage off sale promotion or the dollar off sale promotion. Therefore whatever sounds like a good deal the customers will take it regardless of it being a percentage off sale promotion or a dollar off sale promotion.

Therefore what we would suggest is that before implementing sale promotion, retailers should do their calculation first. Then they should decide as to which one suits them best out of the two.      

Buy One Get One Free Sale Promotion

This is also another sale promotion that is quite popular. That is to say, the buy one get one free sale promotion is mostly used if retailers want to move their slow inventory. In other words, if retailers want to clear out their excessive stock, they should implement the buy one get one free offer. However, the buy one get one free sale promotion involves the element of uncertainty. Most importantly if the sales are online. That is to say, in most cases, wherever there is an offer of buy one get on free, customers become doubtful of the free product that shops offer along with the product bought.

Multiple Buys Sale Promotion

This is another option if retailers want to clear out their inventories. However, the multiple buys can be successful depending on the products retailers offer. Further, while planning to implement the multiple buy sale promotion, retailers need to analyze that the products they are offering together should be related in one way or another. That is to say, the products grouped together for sale should not be unrelatable. For example, offering one free bottle of wine along with two bought bottles is effective. However, offering one free sofa chair along with a pair of two will not be relatable.  

Conditional Sale Promotion

Conditional promoting sale includes offering customers to buy a product and they are offered free products along with it or on discounted prices. Further, it also includes a certain amount of money spent by the customer. Similarly, they are offered to buy the other products on sale or on discounted prices. In the same vein, the customers buy and as a result, they will be offered loyalty. This allows customers to view more products as compared to viewing only those that are on sale. Therefore it is essential that retailers have an effective point of sale system that helps them simplify this sales procedure for them and leave no room for inconvenience and error.  

Free shipment sale promotions

If retailers are selling their products online, free shipping is the best option for them. In other words, the free shipping offer is very effective. That is to say, it drives sales and encourages customers to shop.

Giving customers the option to try before they buy

The try before buy offer is increasing with online selling. That is to say, customers are at times doubtful of the products they buy online. Therefore try before buy gives them the option to test the products before buying. Customers order the product. As a result, the retailers ship the product to their house. The customer only pays for the shipment. Retailers give their customers a specific trial period in which the customers try the product and test it. This time limit depends from retailer to retailer and the product as well. Therefore in case, the customers do not return the product, they are charged with the full payment.

This can prove to be an effective offer for online retailers. Having said that, the try before buy option comes with a lot of risks. That is to say, the retailers can at times receive the used product which is of no use to them. In other words, they cannot sell the product to someone else. Therefore it is beneficial if free testing is allowed on items that are highly satisfying and error-free. Therefore in such a case, retailers shall be able to sell more items.    

Point of sale systems are very effective in retail marketing. That is to say, various types of business owners are in need of a Point of Sale system, for example, restaurants, theatres, apparel stores, cash and carry and many many other businesses. In other words, these businesses are using the POS system for retail marketing. As a result, retailers prosper and progress.

Retail Marketing

Retail marketing is the promotion strategy that business owners implement to promote their products. It is one of the most effective ways for the company to promote its brand. That is to say, customers are interested in checking out new products and comparing the prices. If business owners are competitive enough and their product is unique and stands out, there are high chances of increasing sales. Now the question arises on how a POS System can help with retail marketing since both these aspects are contrary to each other. Therefore in this article, we shall acquaint the retailers with how a POS System is related to retail marketing and how can they help gain healthy results for the retailer’s business.    

How POS System is related to Retail Marketing?

There is a link between the point of sale system and retail marketing. Certainly, retailers should promote their products more. Consequently, it is more beneficial for the business and its progress. We have witnessed it globally that top brands spend loads of money to promote their brand. Moreover, if they enhance their products, they still use the same promotion procedure to promote those products as well. In other words, they are sure that the money they will spend on promotions will return to them in no time. In addition, in some cases, the money returned can be double or triple the amount they spent on promotion. But, retailers need to have a strong and effective product and financial backup for promotion. The product should be worthwhile and the financial setting will be done by the POS System.    

Data Backup Essential for Retail Marketing

An essential feature when it comes to effective customer dealing is their data. Therefore while the customer shops, it is essential that the POS System should be such that it is able to store that data in the local repository. Moreover, if the POS system has the potential to take the data to the cloud, it is very effective. Now the question arises how this data can help retailers with their retail marketing. Well, this data helps retailers know their best and frequently visiting customers. Therefore by analyzing this data, retailers can make marketing strategies based on consumer data. That is to say, they can further plan how to encourage these customers to shop again. For example, sending them updates through text messages or emails.   

Loyalty Programs; necessary Retail Strategy

A loyalty program is another retail marketing strategy that gives discounts to loyal customers. This is a long term retail strategy. That is to say, customers are the most significant part of the business. Therefore offering them loyalty programs is not a loss in any form. Rather it is promoting sales if we see it from the larger perspective. Company’s who have offered loyalty programs to their customers have received great results in profits. Therefore it is through the use of a POS System that they are able to promote loyalty cards. The POS System’s ability to save the customer’s data and their transaction history enables retailers to offer loyalty cards. As a result, these retailers can promote their brand.

Providing free services to customers as a Retail Marketing technique

In this modern age, everyone is connected to the world of social media. The same is the case for shopping and eating out. How this social activity is related to an effective POS system and retail marketing. If retailers understand it is their duty to facilitate their consumers. That is to say, they can provide free internet services to their consumers. Further, the retailers should set their internet connection in such a way that the details of the consumers are also noted as soon as they connect to the internet. These daily consumer details can then be stored in the POS System by directly having a link with it.    

Therefore, after the retailers store the information in the POS system, business owners can easily detect the history of their purchases. As a result, they will be able to know the interests and likes of the customer. Further retailers and employees can also guess if they are shopaholics and are interested in trying various offers. As a result, the POS system can send them offers. That is to say, it can send them text messages and emails. Therefore this way the consumers will shop more as a result of receiving frequent updates form the store.    

Business Growth

Certainly, all business owners have the aim to expand their business. By business expansion, we mean growing the business to another level. Certainly, the reason for business success is having profits and good customer reviews. Hence at this stage, the POS System and marketing strategy should not falter. That is to say, both these factors led to the success of the business. Therefore they should be maintained for the business’s future progress. Therefore it is very significant for retailers.

However, at this stage retailers and the marketing teams should analyze their marketing strategies. That is to say, they need to see if the same strategies will work for them this time or not. Therefore this shall depend on the business, the new setup, and several other factors. However, if it is convenient and applicable, retailers should adopt the same strategy. The reason for this is that it is tested and has gained positive results and feedback. In other words, the very reason for business growth is the retail market strategy that the business adopted.   

Hence having a powerful and effective POS System will continue to perform its role. That is to say, it will perform all its tasks efficiently and maintain consumer records to set new market strategies.

How can Seasonal Business owners stay Secure throughout the year?

Seasonal businesses are certainly profitable but they come along with its repercussions. In other words, seasonal business owners dread the offseason loss. In short, sales decrease and there no sign of customers in the store. But that does not stop the business owners from progressing. Further, they should not just sit back, relax and stop their store’s proceedings.

How can Seasonal Business Owners Remain profitable throughout the year

In this article, we shall discuss the ways and provide seasonal business owners with the ideas that shall enable them to stay profitable throughout the year.

Seasonal Business Owners should Think of Productive Ways

Retailers can think of ways that shall help enhance their sales even during the offseason. In other words, it is not essential that the seasonal businesses will only do well in their season. Therefore retailers can introduce variety to their business. That is to say, they can think of other ways through which they can get their sales going even during the offseason. For example, they can introduce new products that are in during the offseason. Further business owner can cater to other customer needs. As a result, they shall be able to attract customers more in the offseason.

Seasonal Business Owners should Change Tactics & Location

Seasonal business owner should keep in mind that their products can do well at other locations. In other words, the seasonal products that are not in demand at one place or among a few customers might be in demand somewhere else. For example, stores that sell seasonal clothes can offer shipment to other countries when the season changes in their own country. Further, seasonal business owners can reduce the shipment price and run campaigns that promote their products. Therefore seasonal business owners can look for such opportunities. In other words, they can see if their products are in demand in other countries. Consequently, they can sell accordingly and enhance their sales this way.

Business Owners can Maintain Loyalty be Remaining active on Social Media

Social media is very effective in terms of expanding customers. Further, it also helps business owners to stay in touch with their customers even during the offseason. Therefore an effective way for business owners to keep their consumers engaged during the offseason is to not lose their contact. Moreover, this way they can make their customers feel that they care about them. Hence, seasonal business owners should keep their social media accounts active. Further, they can utilize this time by educating their customers about their business. Consequently, it helps retailers build their community. Moreover, it ensures that the customers are loyal and are willing to remain with them.   

Save money in the offseason by cutting down on expenses

In case, the business is really slow during the offseason, seasonal business owner can reduce their expenses. For example, if the store does not have a lot of traffic, seasonal business owner can reduce the number of their staff members. Secondly, they can check the hours of the day that are least profitable. Therefore, if possible, seasonal business owners can manage their business according to profitable hours.

Thirdly, lower down the business subscriptions and services. Further, business owners can ask their vendors if they can freeze their accounts for the offseason. Teranoid provides this service to its clients. It provides users the access to use the terminal even if they decide to take time off or in case of off-season. In other words, it allows customers to access their data even if they are not using the software. Further, they can reduce costs by renting out their space. Therefore they can find retailers who are willing to share their floor space and expenses. This shall greatly help business owner financially.

Strategize and Plan

Business owners can access the performance of their company. Further, they can plan their goals or evaluate how successful they have been in achieving their business goals. Consequently, they shall be able to determine the strategies that went right. Hence they can plan to adopt the same pattern in the coming year. For example, inventory, staffing, administration, vendors, etc. business owner can look into these matters and analyze them. As a result, their offseason time will not go to waste, instead, it will be productive.       

Conclusion

Being a business owner is demanding. Being a seasonal business owner is even more difficult and tough because in such a case business owners are only able to gain profit during a particular part of the year. Therefore, retailers can follow the above-mentioned tactics, to keep their offseason productive and secure. In other words, the offseason can be an effective time of the year that helps seasonal business owner strategize. This will help make their offseason secure and not useless

Afterpay

Afterpay is a practice that allows customers to shop while they shall pay later. Moreover, the later payment is free from any interest and extra added price. In short, customers will simply pay the product amount that they bought, later in installments.

In the competitive retail world, it is imperative that retailers provide facilities to their customers. That is to say, retailers should provide convenience and budget-friendly services to their customers. Therefore retailers should help their customers in managing the budget while they plan to shop. Consequently, customers will be able to shop freely. Further, it will bring in the element of trust and loyalty. Therefore for this reason retailers can implement afterpay in their stores.

Afterpay provides convenience to customers. That is to say, they can buy their products in time without worrying about paying the full payment at the time of purchase.

Tips to implement Afterpay in stores

Use appropriate Afterpay Signage

The customers will not know about the afterpay, if they are not informed properly. Therefore, it is a convenient way to inform customers that the store offers the facility of afterpay. Further, the material required for signage is easily accessible to retailers. Therefore retailers can take help from the online information available. Consequently, they should implement the signage in their stores.

Firstly retailers can implement signage at the front door that simply states that the store offers after pay. Secondly, retailers should implement more signage in stores that mentions details of the after pay. For example how it works and what is its procedure. Further, if retailers plan to give postcards to customers in their shopping bags, they can give more details on it. That is to say, they can add its benefits and uses.

Educate Employees about Afterpay

Employees play a significant role in dealing with customers and enhancing sales. Therefore it is essential that employees are trained properly about afterpay. if they are completely new to it, then educate them with how the afterpay works. Further, they should know well the advantages of afterpay. Moreover, retailers can implement conversing with their employees about the afterpay. The best way to acquaint someone with something is to talk to them about it. In other words, the more people converse about something, the more people are educated towards it. In short, role-playing is a very effective technique when educating someone. Moreover, retailers should always welcome questions relating to afterpay.  

Use Afterpay to promote Sales

Retailers can use Afterpay to promote sales in their stores. That is to say, they can promote up-selling and cross-selling while promoting afterpay. Certainly, retailers are not willing to buy extra products, most importantly because of their price. However, if employees inform them that they can pay in installments for the product will relieve them. Consequently, they shall easily invest in the product without stressing. In addition, retailers and employees can intentionally add the conversation of afterpay while the customers shop. That is to say, they can promote related and corresponding items to the shopper while offering them to pay later.       

Be more accessible & Obvious

After pay is becoming popular gradually. Therefore retailers should inform their customers more about after pay. In short, the customers are in search of such stores that offer after pay. Another significant way that retailers can use to promote the store’s after pay is to get their store enrolled in the list of stores that offer After pay. It can simply require retailers to fill the form to get themselves registered in the name of companies that offer after pay.

Use afterpay to promote the brand

Retailers can promote afterpay in their promotional strategies. In case retailers are promoting seasonal promotions, they can use promote afterpay along with it. Further, if retailers are promoting themselves on social media, they can add hashtags of afterpay that shall promote their store and their inform the customers more about afterpay and their store.

Moreover, there are separate after pay events and holidays. In these events, retailers promote after pay. As a result, retailers offer great deals to customers through the after pay season.  Further, they also promote holiday season, for example, black Friday and several other such seasonal promotions.

Conclusion

After pay is a technique that is beneficial for both retailers and consumers. Further, it is evolving rapidly with the passing time. Therefore if retailers are lagging behind in offering after pay in their stores, they must start offering it in stores immediately. Further, if retailers are offering after pay in their stores, they should start promoting it more. As mentioned earlier, customers are in look for such stores that offer after pay. In addition, if retailers use an After pay integrated POS system, it will make the process more convenient and simplified for the retailers.