Author: katherine

A properly planned Retail Store Layout is very effective to increase customers and enhance sales. Therefore in case retailers have not paid attention to their Retail Store Layout in a while, they must start working on it. In this article, the Teranoid team has come up with some effective Retail Store layout tips that retailers need to implement in their stores.  

Implement Appropriate and Effective Retail Store Layout Plan

There are different kinds of Retail store layout and floor plans. Let’s discuss a few of the retail store layout types. Firstly, there is the straight floor plan. As the name suggests, the straight floor plan places the shelves in a straight order. Further this layout plan focuses more on convenience than beauty and décor. That is to say, it makes the items reachable to the customers. Moreover the store layout is the simplest and most economical of all. However there are other layout plans as well such as the loop floor plan, Angular plan, geometric and free flow plan and several others. Therefore retailers can decide which of these Retail Store Layout plan best suits their business.

Consider the Customers while planning Retail Store Layout

Retailers should monitor the way the customers move in the store. Consequently retailers will be able to know the direction that customers turn towards as they enter the store. Therefore retailers can design their retail store layout according to their customers demands and wants. For example, retailers can place their popular products in the direction where the customers turn. Therefore retailers should analyze their store and see if it is corresponding to the customers’ needs and desires.   

Floor mapping for Retail Store Layout

Mapping the floor is also a significant layout tip that helps retailers immensely. Therefore it is through the paper map that retailers are able to view the store’s layout properly and work on the areas that need improvement.  Further retailers will be able to know how the traffic flows and the place where the products should be placed. Moreover it is a lot easier to move the products in store by following the map. Above all, it has become very easy these days to make maps through floor map tools.   

Focus on the Decompression Zone

Certainly, retailers should not place their essential products in their decompression zone. In other words, the decompression area of the store is the one where the customers adjust to the surroundings of the new store. As a result, the shoppers seem distracted. Therefore they must lose focus and probably will not notice the items that are placed in the very beginning. Therefore retailers are suggested that they keep this place simple and with very few items.

Adequate Space in the Retail Store Layout Plan

It is essential that the store’s cupboards and fixtures should have adequate spacing so that customers can move freely in the store. Further, it makes the store look attractive. Moreover, it is through ample space that the products are given value by the customers. That is to say, the products placed in the form of a clutter are not noticed the way individual products are. Therefore retailers need to take care of the fact the customers do not bump into each other and with the shelves and fixtures. As a result, consumers get distracted and irritated which results in loss of sales and customers.

Speed Bumps

Speed bumps are meant to slow down the speed of the customers in the store. That is to say, the purpose of these speed bumps is to get the customer attention towards certain products of the store. This includes attractive displays. Further, these speed bumps can also set the customers in motion. For example, some form of activity that encourages them to participate. Therefore retailers should implement the speed bumps in their store to grab customer attention towards products. For this purpose, firstly retailers should focus on lighting. In other words, lighting is great to grab customer attention. Therefore it is one of the most effective ways to get customer attention. Secondly, there should be enough speed bumps in the store.

Provide exceptional Experience

When retailers design the store layout, retailers should ensure that their store layout provides exceptional experience to their customers. That is to say, not just the store display matters but also the customer experience is equally important. For example, retailers can spare a part of the store for testing products or providing space to sit and relax.    

To conclude, retailers should revamp their stores if they have not focused enough on their store layout for a while. Philip Rist has rightly said;

“Shopping is a sensory experience. People are subconsciously recording things like the layout of the store, the lighting, whether the aisles are overflowing, whether the prices are clearly indicated and how easy or difficult it is to find a product every time you visit a store.”

Retail Cash Wrap

What basically is a Retail Cash Wrap? To answer this question in the simplest of ways, Retail Cash Wrap is the area in the store where the customers pay for their bought items. However, it is more than just a cash register or a POS System. That is to say, it also includes the display area and the products available at the checkout.

In short, the Retail Cash Wrap is the one place where the customers certainly will pass through to reach the exit. Therefore this is the last chance that retailers can avail to entice their customers to buy products. So retail cash wrap is very effective in increasing sales because many times the customer ends up buying something.

Ways to Increase Sales through Retail Cash Wrap

Below we shall discuss a few ways that shall help retailers increase sales through Retails Cash Wrap.

• Impulse Buying; Essential element of Retail Cash Wrap

Certainly, if the customers reach the checkout, they have bought something already. Therefore this is the right time to entice them to buy something else as well. Certainly, retailers can persuade the customers towards buying at the checkout counter by presenting items attractively. Further, the items placed for the purpose of impulse buying should be relevant to the customer and base on their needs. Moreover, these products should be low on cost so that the customers willfully buy the products.

One of the ways to promote impulse buying is to place products in front of the checkout counter. Consequently, consumers are provided maximum exposure and are free to shop without continuous recommendations. Secondly, retailers can place the impulse buying products next to the checkout counter, along with promotions.

• Place Products in Need & of Use at Retail Cash Wrap

Certainly there are times when customers forget to buy something significant while shopping. Therefore retailers can place products at the checkout that are of need to the customers. Further retailers can plan on making this effective by understanding the customer needs and demands. For example, retailers and their staff should note down the items that customers usually look for. Moreover a very significant item that can be placed for impulse buying is gift cards. Certainly the customers end up buying gift cards because there are regular events where customers are in need to gift cards.

• Employee Training for Retail Cash Wrap   

Certainly the employees are well trained. But they should also be more active and vigilant when it comes to Retail Cash Wrap. That is to say, there are times when customers buy impulse products willfully. However there are times when customers should also be suggestive and encourage customers to buy products by providing them with useful tips and solutions. In other words, the sales persons can immensely help in boosting sales. 

Therefore employees should be trained to start the conversation with the customers. That is to say, they can ask them if there is anything that they are in need of and that they could not find in the store. Moreover the employees should also suggest customers to buy products relevant to the products they have already bought. Further the employees should be well trained in the upselling and cross selling strategies. Moreover there should be retail signage at the checkouts that clearly inform the customers about the products that have promotions and offers. As a result, this will be a support and help for the employees as well.

However, employees need to understand that they can only politely ask the customer if they need anything or suggest them to buy a product. That is to say, if the customer says no and is clearly not interested in buying, employees should stop suggesting further. Therefore employees need to be suggestive but not annoying and forceful because customer service and trust comes first.

Conclusion

Certainly Retail Cash Wrap is an effective way to entice customers to buy. Further the Retail Cash Wrap is the very area where retailers can turn the wanderers and window shoppers into buyers. Therefore retailers need to understand that a checkout counter is not just a place to receive payments, rather it is way more than that. That is to say, if utilized the right way, it can increase customers and enhance sales.   

Online marketing is essential in retail. Subsequently, email marketing is one of the most significant aspects of online marketing. In other words, email marketing is very effective for driving traffic and customer retention. Therefore retailers must utilize email marketing at its most. In this article, we shall discuss a few tips that retailers can implement to promote email marketing.

Email Marketing Tip #1

Certainly, retailers need to get the online customers onto the mailing lists. That is to say, each visitor is equally important. Therefore retailers must not lose on any customer. So, retailers must come up with creative ways to encourage the customers to get themselves into the mailing list. For example, there are brands that attract customers by asking them to sign up so that they receive updates of the new stock and sales. Further, there are also retailers and businesses that offer discount to the customers who sign up for the email.  

Email Marketing Tip #2

In case businesses are trading offline, they should collect customer data in the store. That is to say, retailers should get customer email addresses. As a result, this will help grow customer base. In other words, by having their email details, retailers will be able to remain in contact with their customers even while they are not in stores. Therefore the best and most effective way to do this is to collect customer email addresses at the checkout time. To clarify, a good Point of Sale System comes with such features. in other words, it is able to collect customer details. Moreover, retailers can use loyalty programs so that customers give in their contact details.     

Email Marketing Tip #3

Certainly, brands have huge social media followings. Therefore this is also one of the most effective ways to get these followers to sign up as well. For example, brands can post their updates about signing up on their social media pages or stories. Further, they can provide a link along with it so customers simply click the link and sign up.

Email Marketing Tip #4

The content in email marketing is certainly of great significance. Therefore marketing teams must know their customers well so that they are able to send them the messages that are relevant to them. Firstly, the messages should be relevant to the current situation. That is to say, the situation that might be prevailing in the country or in the world in general. For example, if there are certain occasions that people are celebrating, the messages should be according to it. Further, in today’s time where the entire world is being affected by Coronavirus, businesses should send messages that are helpful and relatable.

“Personalisation – it is not about first/last name. It’s about relevant content.”
-Dan Jak

Email Marketing Tip #5

A very significant component of email marketing is value. That is to say, emails should offer value. For example, providing useful tips, along with entertaining the customers. Moreover, brands should be aware that the sole purpose of email marketing is driving sales and revenue. Therefore they should know the language that they should use. In other words, it should neither be too sales-oriented and anxious nor should it be completely off track. 

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
-David Newman

Email Marketing Tip #6

Timing is another essential component of email marketing. In other words, retailers will have to figure out what time of the day is right to send emails. However, this depends on the customers and their routines to a great extent. So, although brands might require time they shall figure out the best time to send emails to the customers. 

Email Marketing Tip #7

Brands should remain in contact with their customers. Therefore they should send emails to their customers once a week. As a result, they shall not just engage customers but also draw traffic to their store and increase revenue.

Hence, to conclude, Mail Marketing is one of the most significant ways that brands should adopt for promotion. As a result, they will be able to drive traffic and build strong relations with the customers.    

“If you are not seeing the email channel as a money making machine, you have the wrong strategy.”
–Hans Smellinckx

Certainly maintaining good employee relations is as important as maintaining effective relations with customers. Further, the better relations restaurant owners will have with their employees, the better their employees shall perform. Consequently, this will lead to better and effective customer service. However, improving employee relations involves taking care of their needs. On the other hand, a Restaurant POS System is also an effective tool when it comes to improving employee relations.

“Too many businesses today are based on driving prices lower by screwing over somebody: pounding suppliers or squeezing employees. We’re the opposite. We put our employees first. If you take care of them, they will take care of your customers better than anybody else.”

– Kip Tindell, CEO, Container Store

Improve Employee Relations by easing Scheduling

With Restaurant POS, it is quite simple to create employee schedules. Further, these schedules can be created according to employee needs. As a result, the employees are also happy and the business also progresses. Therefore it is essential to implement employee schedules through the Restaurant POS.

Let’s see how convenient Employee scheduling is through the Restaurant POS and how it helps create better employee relations.

Creating Schedules

A restaurant POS informs the managers about the timings when the employees are available. Further, it also informs them about the timings and shifts when the employees are not available, in case of a part-time job. As a result, this will improve manager-employee relations. In other words, the employees will not have to ask for the changes every time. The Restaurant POS comes with this advanced feature where the employee scheduling process is finished and implemented the right way. Consequently, this will keep employees happy because the schedule is created according to employee availability.

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.”

– Tony Hsieh, CEO, Zappos

Improve Employee Relations by simplifying schedule changing

The restaurant POS further helps managers and restaurant owners enhance employee relations by making it easy for them to request changes in their schedule. Moreover, the managers receive the alerts for these changes. In the same vein, the employees are also updated through the Restaurant POS about the approval of their requests. Consequently, this helps improve employee relations as this paves way for better and more effective communication process.

In addition, some Restaurant POS also come with the feature of allowing managers and restaurateurs to make announcements through the Restaurant POS. Further, it also helps send target messages to individuals regarding the job.

Improve Employee Relations by Simplifying the Payroll Procedure

Managers can also integrate the payroll feature with the Restaurant POS.  Through the Restaurant POS, managers can directly track employee working hours. Subsequently, they can export payroll data. Further, this data is directly integrated with the accounting system. Moreover, the employee working hours are directly inputted into the payroll and accounting software. Consequently, this removes errors that otherwise occur due to adding information manually. Therefore this Restaurant POS feature helps improve employee relations because of very few chances of accounting and payroll mistakes. Therefore accurate paychecks certainly lead to a positive manager-employee relation.    

Employee Benefit Data

Just as employee working hours are significant for generating payrolls, similarly employee benefit data is also equally important. Therefore because of the accuracy of the employee benefit data through restaurant POS, employees shall be able to utilize their benefits the right and proper way. Further because of this, the paycheck is accurate and without errors. So, with the right Restaurant POS, managers and restaurateurs can effectively improve employee relations.

Conclusion

However, we generally assume that the primary purpose of a restaurant POS is to manage transactions and run business operations smoothly. But the restaurant POS is way more than that. In other words, it has several other significant benefits. So, if restaurant owners want better employee relations, they must invest in a good POS system.    

Certainly the world is struggling to fight against the Coronavirus. That is to say, it has been spreading rapidly throughout several countries. As a result, there are shutdowns all over the world whether it is the education sector or the industrial area. In the same vein, we understand and realize that the retail world too is going under turmoil due to coronavirus. In other words, retailers are concerned about the future because the shutdown is affecting the sales and customers.

Certainly this is a challenging time for retailers. Therefore, our Teranoid team has come up with a few ways and tips that shall help retailers lessen their worry and deal with this difficult time firmly.

Coronavirus Safety comes first

Retailers should first take care of themselves and their staff foremost. Further if they or their staff members are feeling unwell, they should stay at home. Although this may seem a bit challenging but it is essential for the business as well as for the employees.

Coronavirus requires Taking care of Cleanliness and Washing of Hands

The first and the foremost element that helps lessen and eliminate this disease is taking care of cleanliness as much as possible. Further we are all aware by now that washing hands is a must to protect ourselves from this disease. Therefore ensure that the office is clean. Moreover there should be reminders for the employees as well as the retailers to wash their hands frequently. In addition, the use of hand sanitizers should also be encouraged in the offices.

Avoid Close Contact with Others

Another significant tip for retailers and employees is to avoid close contact with the customers. But retailers should think of ways that shall not let the customers feel unattended. In other words, try to lessen close contact with them but at the same time do not neglect them. Further in case there are some events or classes planned, retailers should cancel or reschedule these. Certainly this is best not just for the staff but also for the customers. That is to say, the customers might not want to miss the event and also might be concerned about going out in public and gatherings. Therefore it is best to postpone the event.

Avoid the fake Coronavirus Information and Rumors

Due to the hype created because of Coronavirus, there are several fake news being spread. As a result, the important piece of information fades away amongst the set of fake information. Therefore we must all pay serious attention to what is real and what is being made. For this purpose retailers can visit the authentic sources such as The World Health Organization, Health Ministries, and New York Times etc.   

Utilize this Time to Sell Online

Certainly these days customers prefer to stay at home. That is to say, because they avoid gatherings, it is obvious that they do not plan to shop from the stores. Therefore this is high time for online retailers to remain active and promote their business online. Certainly it is one of the best and most effective ways to not just keep the sales going. Further retailers should ensure that they remain in contact with their customers. As a result, customers will be kept updated about what is going on. Moreover, retailers should promote online shopping more by offering incentives such as free delivery.

Moreover, it is important that retailers and their staff inform customers about the measures they are taking for them through social media channels. Further they should also let the customers know that their health and safety is the first priority of retailers.

Be Productive

There will certainly be a situation when there will be less visitors in the store. As a result, retailers can focus more on other aspects of the store. For example, checking inventory, Point of Sale System, accounting and several other tasks. In other words, retailers should keep their business fit so that nothing lags behind when business gets normal. Further retailers should monitor and evaluate their businesses’ proceedings and work on ways to make them better. Moreover they can utilize this time for planning their future strategies.

Therefore this is the best time for retailers to focus on the things that they otherwise did not have the time for. To conclude these are tough times for not just retail but the entire world. However, through patience and steadfastness we shall be able to pass this phase and move ahead successfully.            

Restaurant Management Software

The restaurant industry is rapidly progressing technologically. That is to say, whether it is the Restaurant Management Software or the Scheduling software, technology has drastically revolutionized the restaurant industry today. Further the old and out of date practices are no longer in use today. Certainly, inefficient and old-fashioned practices are fading out. Therefore keeping the restaurant systems up to date helps retailers streamline their restaurant operations effectively, reduce workload and enhance sales. Amongst the vast majority of software being used, Restaurant Management Software is the most effective technological gadget.  

Significance of Restaurant Management Software

Restaurant owners and managers certainly face several issues and challenges every day. Further, there is a great responsibility on them to deal with the daily restaurant tasks efficiently. However, by using an effective restaurant system, retailers and managers can manage their tasks easily. However investing in Restaurant Management software and still not being able to fulfill the tasks the right way, leads to loss of money and energy. Therefore retailers should invest in a POS System that is advanced and effective. In other words, retailers should first make sure that the POS System that they are investing in must fulfill their restaurant needs.

Ease for both the customer and the server

Restaurant Management Software makes it easy not only for the server but also for the customer as well. For example, the customer can order simply at their tables, get the order sent to the server, and get the bill in advance and pay accordingly. Further the Restaurant Management System can also make the employee dealing more effective for retailers.

Cloud based feature  

Restaurant Management Software assists retailers in improving the overall restaurant operations. Further if the Restaurant Management Softwares is cloud-based, it is even better for the managers and restaurant owners to keep a check of their business progress without being physically present.

Benefits of Restaurant Management Software

Certainly, Restaurant Management Software benefits the restaurant in various ways. Moreover, Restaurant Management Softwares is beyond the typical cash registers and excel sheets. So, let’s see what the benefits of Restaurant Management Software are.

Restaurant Management software provides exact Forecasts

It is through the Restaurant Management Softwares that retailers are able to provide accurate forecasts. That is to say, restaurant management software monitors the past records and it is with the help of these past records that restaurants are able to know what to offer to their customers and which items are popular. Subsequently the restaurant owners have the exact knowledge of inventory needs, purchases, employee performance and more. Therefore based on this record, managers can have a clear idea about what customers want and what the progress of their restaurant is.

Restaurant Management software has Flexibility and Ease

As mentioned above, the Restaurant Management Softwares if now cloud-based.  As a result, owners can access the progress of their restaurant anywhere and anytime. That is to say, they only need an internet connection for this. For example, changing employee’s schedules, viewing sales report, etc.

Less chances of human error

Certainly, Restaurant Management Softwares reduces the chance of human error. That is to say, the system is technologically advanced; therefore there is less chance of making mistakes that people used to make earlier when they managed these tasks manually. In addition, the Restaurant Management softwares removes any data that seems suspicious and inappropriate. Further, it has the ability to track the previous records; therefore there is no chance of manipulating data because it is able to track the old record. Therefore a Restaurant Management Softwares ensures that the data added is authentic and accurate.        

Eliminates Duplication  

There are errors of duplication while using manual registers. However, Restaurant Management Softwares is able to automate the process. Hence, resulting in overcoming this setback. In other words, managers and restaurant owners no more need to transfer inventory numbers manually. In short, the process is automated. As a result, restaurateurs are able to generate real-time reports. Further, it ensures that any data is not entered twice. 

Restaurant Management software Checks Employee Performance

One of the most advanced benefits of Restaurant Management Softwares is that it helps managers and owners track their employee’s work progress. That is to say, they can assign tasks to employees through the software. Subsequently, employees can log in to their accounts and receive their schedule updates and tasks. Further, the software ensures that employees have finished their tasks. Consequently, the owners and managers are able to know which employees are performing better and which ones are lacking in their progress. 

Conclusion

In case restaurant owners are planning to invest in a Restaurant Management Softwares, they might be confused as to which type of software to buy. In other words, retailers might have certain questions and concerns before they buy Restaurant Management Software. Therefore first restaurateurs should know in detail what a restaurant POS System is, why they need one, what are the features that they should look for in their POS software, what is its cost etc. Therefore in case retailers want to ask any of these questions from our Teranoid team, they can leave their questions below and we shall assist you with the details.       

Mostly the Restaurant POS System comes as a whole. That is to say, they manage the entire restaurant system as one single unit. However, restaurant owners must know that there are several POS Systems that come with catering to specific restaurant needs. Having said that, restaurateurs can choose a POS System based on their restaurant needs. That is to say, retailers can choose a system that helps them streamline their restaurant operations. Further, they also need to keep in mind the size of their restaurant. In this article, Teranoid team aims to helps retailers understand the type of POS they need to buy. Therefore we shall discuss below the restaurant POS features so that managers and owners are able to understand which features are essential for their business.

Restaurant POS Features

As mentioned above restaurant owners should analyze first the size of their restaurant and their needs. However, there are a few basic restaurant POS features that shall be beneficial for most restaurant owners.   

Restaurant POS simplifies Reservations

Guests no more need to make phone calls and reserve their bookings. However, they only need to add their information through an app or a website. Consequently, this information is transferred to the Restaurant POS System. As a result, the reservation is booked. This restaurant feature helps managers in several ways. Firstly, it simplifies the reservation procedure. Secondly, it provides the facility of sending SMS notifications. Thirdly it helps restaurant owners to predict the stock for the future.    

Ordering Process

Restaurants have been using papers and pens for taking an order. However, this has not been a very convenient way since customers these days want their exact order. Further, their orders are also quite extensive and specific.  Therefore the restaurant reservation and ordering feature helps simplify the customer experience. As a result, this provides extraordinary customer experience and has become customer friendly and very effective.  

Restaurant Management Apps have become quite common these days. That is to say, now it has become very easy for managers and owners to simplify the ordering process through restaurant management apps. In short, the tablet-based restaurant POS enables customers to order, pay and get served in less time.   

Automated Waitlist System

There are restaurants that keep their guests waiting for long hours. That is to say, the guests put their names on the waiting list, but still, they might not get the chance to be served. However, the Restaurant POS waitlist system solves this issue. In other words, a waitlist system is significant for business owners. As a result, this feature allows managers to digitally add in the name of the waiting customers during peal hours. Consequently, the waiting customers are sent SMS and informed when a table is free. Hence, this Restaurant POS feature automates the customer waiting process. Further, it also provides insights into the customer base.    

Online Ordering Feature

In today’s e-commerce world, online ordering has become very popular. That is to say, many customers prefer to order online. Therefore restaurants must have an online ordering app. However, the Restaurant POS must be able to integrate with the Restaurant app and other online delivery apps. Subsequently, the restaurant POS will ensure order delivery and preparation in time.  

Certainly these days customers prefer mobile restaurant payments. Therefore restaurant owners must ensure that their Restaurant POS has this feature. However, there are several ways to adopt this feature. That is to say, restaurants can use mobile POS systems. The Restaurant POS can also be integrated with any other payment methods that the customers are using.  

Inventory Management

Certainly, inventory is of crucial importance. That is to say, without adequate inventory items it becomes impossible for restaurants to work. Further, the inventory has to be updated frequently. Therefore retailers should have an advanced Restaurant POS that has an effective inventory management system. Further with the right inventory management system, managers will ensure that the staff is taking care of the out of stock food items. In other words, they need to take care of the finished inventory products in time. Moreover, they need to make sure that the availability of the items required in the future. The restaurant POS updates these items automatically. As a result, the restaurant runs smoothly. Therefore the inventory tracking procedure is simplified as tracking inventory has become much more easier and advanced.

Employee Management

Restaurant Point Of Sale is also being used to enhance employee management. That is to say because the entire work procedure is simplified through the restaurant Point Of Sale, therefore the matters related to workers are also simplified. For example, their work schedules are automated. Further the use of the restaurant Point Of Sale also simplifies the work for employees. That is to say, the mundane and boring tasks that required loads of time and effort have become automated through the use of Restaurant Point Of Sale. Moreover; chances of employee theft are also reduced due to the restaurant Point Of Sale. That is to say, the restaurant Point Of Sale can track any suspicious activity and unauthorized access.             

Conclusion

Restaurant POS Systems have become significant for restaurants today. Further, they have immensely updated throughout the years. Therefore it has become important for today’s restaurants to adopt the restaurant POS to simplify and automate tasks.   

Gift Stores have become very competitive today. That is to say, because of the emergence of various gift stores, there are chances that retailers lose on their customers. In other words, there might be competitors who are offering the same items in fewer prices. As a result, customers can shift their preferences. However, retailers can adopt successful gift store tips. Consequently, they shall be able to win over their customers. Further, retailers will be able to stand unique and prove their distinct presence. Following are the tips that shall help retailers make their gift store run successfully and boost sales.

Unique Gift stores Experience

                Customers are looking for extraordinary experiences. Therefore retailers must provide unique experience to their customers. That is to say, retailers should not just place items in the store the usual way. In other words, they should make proper plan and implement strategies that will       make their customer experience exceptional. Further retailers should keep in mind that they should give unique customer experience to their customers the way they expect when they are visit a store.

“Treat the customer like you would want to be treated.”

Brad Schweig, Vice President of Operations, Sunnyland Patio Furniture

Use Effective Gift Store Technology

Use of technology simplifies procedures. Further it also enhances customer experience. Certainly, technology varies from business to business. A few suggestions of the type of technology business owners can use are stated below:

Point of Sale System

In case, business owners are still using cash registers, they are lagging way behind in terms of technology. That is to say, they should adopt the modern POS system, which helps enhance the overall experience. The POS System comes with several features that help manage inventories and customers effectively. Tablet based POS Systems allows employees to serve their customers from anywhere in the store.

CRM

The Customer Relationship Management Tool is another tool that is very beneficial for business owners. It helps collect and save customer data. As a result, it helps retailers use the customer data for planning loyalty programs.  

Provide Extra ordinary & Quality Services to Gift Store Customers

By providing extra ordinary services to customers, retailers can get the attention of the customers. Further this will set them apart from their competitors and enhance the customer shopping experience. For this purpose, retailers can implement certain strategies in their stores because

“Legendary customer experiences are designed.”

Dwayne Vera, Consultant

Gift Wrapping

Firstly retailers can provide gift wrapping facilities to the customers. Consequently, this will help customers immensely and serve as a purpose to boost sales. However, if gift shop owners want to offer the gift wrappings service as complementary, they can charge for the wrapping sheet or gift boxes.      

Helping out Customers

Secondly, gift shop owners can provide consultation to the customers. That is to say, if customers are friendly, employees and owners can give them suggestions regarding gift items that they can buy.

Offering Gift Store Facilities

Gift stores owners can offer facilities to customers to get their attention and create interest. For example, providing the facility to charge their phones or serving them drinks etc. Certainly, this is one of the most effective ways to increase customers and boost sales. Hence, these facilities will give customers a reason to stay in the gift stores for long. As a result, this will help boost sales because there are chances that they shall end up buying something.     

Refresh the Gift Store Inventory

Certainly, there are times when the gift store owners are not doing well in terms of sales. Therefore they need to upgrade their inventory. In other words, retailers should know their customer needs and demands well, so they can order products accordingly. Further, to keep the regular customers loyal, gift store owners should offer them new products quite often.   

Conclusion

To conclude, staying ahead of the game can become really challenging for gift store owners. However, by following the right ways and using the right tools, gift store owners can effectively manage their store and boost sales. So, we hope that the tips that we mentioned in this article helped you in some way and shall be the reason to boost sales and give better customer experience. 

St. Patrick’s Day is arriving soon. Although, it appears that this time of the year is effective for bars, but the St. Patrick’s Day is popular amongst other businesses as well. Therefore retailers should be ready to win customers. That is to say, through an effective retail merchandising strategy, retailers can attract St. Patrick’s Day’s customers. The Teranoid Content Team has come up with retail marketing strategy that shall help retailers attract customers towards the retail store.

Retail Marketing Strategy #1: Displays should be relevant to St. Patrick’s Day

Certainly the best and most effective retail marketing strategy to attract customers is to display relevant St. Patrick’s Day items. Therefore retailers should decorate their stores accordingly. So, the displays should be such that the retailers are able to attract the passersby through them. Further retailers can also plan themed displays in their retail stores.

Retail Marketing Strategy #2: Come up with St. Patrick’s Day Collection

Another way to attract customers towards the retail store is to come up with unique St. Patrick’s Day collection. Further this collection should be limited, which will be an effective way to persuade customers towards buying the limited products. Moreover retailers should ensure that they start promoting their unique St. Patrick’s Day Collection before the collection comes out. As a result, retailers will be able to create hype, which will result in anticipation. In addition, this hype can also be created on social media.

Retail Marketing Strategy #3: St. Patrick’s Day Sale and Promotions

Retailers can implement St. Patrick’s Day Sales and Promotions if it is relevant for them. Further retailers can see which products are moving slowly. Consequently retailers can come up with relevant themed promotions. For example, green colored theme is very common for St. Patrick’s.   

Retail Marketing Strategy #4: Separate section for St. Patrick’s Day

Retailers should make it convenient for the customers to find the required St. Patrick’s Day products. Therefore they should prepare a separate section in their store that displays all the relevant products. On the other hand, for e commerce’s site, retailers can implement a separate page on their website that highlights St. Patrick’s Day. Further they should also highlight about this separate page on the homepage. In case of brick and mortar stores, retailers should use banners and signage to draw customer attention towards St. Patrick’s area.

Retail Marketing Strategy #5: Fun Element

Retailers should focus on training their employees for the St. Patrick’s Day. That is to say, customers should feel that the store employees are also celebrating the day with them. In other words, they should seem excited and delightful. That is to say if the store’s layout and products are complementing the day but the store staff seems dull and uninterested, it will not be appropriate. Therefore retailers should ask their employees to show the St. Patrick’s spirit. Secondly, they can wear dresses that compliment the day. So, retailers, as well as their employees, should be creative and add in the element of fun in their store.       

Retail Marketing Strategy #6: Promote Party Products  

It is quite common that people celebrate St. Patrick’s Day enthusiastically. That is to say, the day is popular for parties and events. Therefore retailers should promote such products that are commonly used in parties and events in their store.

Retail Marketing Strategy #7: Plan Events

Talking about events, retailers can plan and implement events in their stores. That is to say, retailers can serve refreshments and drinks. Further, they can also plan fun activities for their customers.    

Retail Marketing Strategy #8: Give People St. Patrick’s Day Tips

Certainly, people celebrate St Patrick’s Day. Further people are in search of ideas to celebrate the day. For example, people are in search of recipes, decoration ideas, etc. Moreover, they are also in search of good outfit ideas. Therefore retailers have the perfect opportunity to provide customers with ideas that are relevant and of use to them. Moreover, it is even better if they are selling products that are of use to the customers. Therefore if retailers are publishing something, it is better that they link it to the product that they are offering (in case they are offering such products). As a result, shoppers will be able to buy the products they are looking for.  

Retail Marketing Strategy #9: Giveaways

Certainly, retailers can plan to engage their customers by implementing St. Patrick Days giveaways. Further, this can also be an effective way to drive sales. Therefore for this purpose, retailers can run a contest, for example, practicing treasure hunt in the store. As a result, customers will be awarded with prizes and giveaways.

To conclude, retailers need to prepare themselves for St. Patrick’s Day in advance. Therefore they should start preparing their store and staff for the day.